Constant diversification at Cadbury

[sunandaC]

Constant diversification at Cadbury

Faced with rapidly changing markets and increased competition, Cadbury launched Truffle to hit the high ground of great tasting chocolate.

This was followed by Picnic in 1998, which with its unique, multi-ingredient construct, promises to take chocolates straight into the realm of snacks.

With the introduction of Gollum and Frutus Cadbury has taken the market by surprise.

In the area of chocolate and confectionery Nestle Munch wafer biscuit with chocolayer, which was launched in select markets in 1999, was rolled out nationally during 2000 and had good growth.

Continuing with the efforts to meet consumer expectation on price points, the pricing of KitKat was also reduced during the later half of the year.

Because of increasing competition Amul had to look in new segment.

Amul products mainly included milk and milk products but now they have placed themselves in chocolate market with various tastes in this segment.

They had introduced wide variety of products and now they have small packs of all its products i.e. 18 grams packs.

 

[Business-education]

Cadbury is leading the market, in India. The main concept of Cadbury leads first, their capital and leveraging products and second, their impeccable and marketing and advertising strategy. They have the ability to induce consumer and even hold them for a long period of time.Their advertisement too work well for them.