abhishreshthaa
Abhijeet S
Meaning of celebrity endorsement
In India today, the use of celebrity advertising for companies has become a trend and a perceive winning formula of corporate image building and product marketing.
Associating a brand with a top-notch celebrity can do more than perk up brand recall. It can create linkages with the stars appeal, thereby adding refreshing and new dimensions to the brand image.
In a world filled with faces, how many do you remember? Admittedly the ones that evoke some kind of feel in you, whether it’s humors, acceptance, appreciation or recognition. These are the faces you’d turn to look at, the ones that would stop you in your tracks. And that’s when you have more than just a face. You have personality.
In India today, the use of celebrity advertising for companies has become a trend and a perceive winning formula of corporate image building and product marketing.
Associating a brand with a top-notch celebrity can do more than perk up brand recall. It can create linkages with the stars appeal, thereby adding refreshing and new dimensions to the brand image.
In a world filled with faces, how many do you remember? Admittedly the ones that evoke some kind of feel in you, whether it’s humors, acceptance, appreciation or recognition. These are the faces you’d turn to look at, the ones that would stop you in your tracks. And that’s when you have more than just a face. You have personality.