AUTOMOBILE INDUSTRY
Competitor Analysis
OF
TATA MOTORS
AND
MARUTI SUZUKI
REPORT PREPARED BY:
Your name
[Type text] Page 1
Contents
Executive Summary......................................................................................... 3
Introduction -Automobile Maret in India.........................................................!
Tata Motor"....................................................................................................... #
Introduction................................................................................................... #
S$%T Analy"i".............................................................................................. &
PEST Analy"i".............................................................................................. '(
Maruti Su)ui................................................................................................. ((
Introduction*................................................................................................ ((
S$%T analy"i"............................................................................................ ((
PEST analy"i".............................................................................................. (3
Mareting Strategy analy"i" +or Maruti Su)ui...............................................(!
Mareting Strategy analy"i" +or Tata motor"..................................................(,
-onclu"ion...................................................................................................... 3.
/e+erence"..................................................................................................... 3.
000.mbapro1ect+ree.blog"pot.com
Ee!"ti#e S"mmary
Tata Motors is a company of the Tata and Sons Group founded !y "amshet#i Tata and is
current$y headed !y Ratan Tata %ho is the chairman& The company has the %or'force of
(())) emp$oyees %or'in* in its three p$ants and other re*iona$ and +ona$ offices across
the country& This report ana$yses the current mar'et position of Tata Motors and *i,es
detai$s re*ardin* the company-s p$ans and strate*ies for *ro%th in the future&
Maruti .dyo* /imited 0M./1 %as esta!$ished in 2e!ruary 1341 thou*h the actua$
production commenced in 1345 %ith the Maruti 4)) !ased on the Su+u'i A$to 'eicar
%hich at the time %as the on$y modern car a,ai$a!$e in 6ndia its7 on$y competitors8 the
9industan Am!assador and Premier Padmini %ere !oth around
years out of date at
that point& Throu*h ()); Maruti has produced o,er : Mi$$ion ,ehic$es& Marutis are so$d
in 6ndia and ,arious se,era$ other countries dependin* upon eOT and PEST ana$ysis of these t%o 6ndian automo!i$e
companies and tries to arri,e at a conc$usion !ased on o!ser,ations&
000.mbapro1ect+ree.blog"pot.com
Intro$"!tion %A"tomo&ile Mar'et in In$ia
The automo!i$e industry in 6ndia the tenth $ar*est in the %or$d %ith an annua$ production
of appro
Competitor Analysis
OF
TATA MOTORS
AND
MARUTI SUZUKI
REPORT PREPARED BY:
Your name
[Type text] Page 1
Contents
Executive Summary......................................................................................... 3
Introduction -Automobile Maret in India.........................................................!
Tata Motor"....................................................................................................... #
Introduction................................................................................................... #
S$%T Analy"i".............................................................................................. &
PEST Analy"i".............................................................................................. '(
Maruti Su)ui................................................................................................. ((
Introduction*................................................................................................ ((
S$%T analy"i"............................................................................................ ((
PEST analy"i".............................................................................................. (3
Mareting Strategy analy"i" +or Maruti Su)ui...............................................(!
Mareting Strategy analy"i" +or Tata motor"..................................................(,
-onclu"ion...................................................................................................... 3.
/e+erence"..................................................................................................... 3.
000.mbapro1ect+ree.blog"pot.com
Ee!"ti#e S"mmary
Tata Motors is a company of the Tata and Sons Group founded !y "amshet#i Tata and is
current$y headed !y Ratan Tata %ho is the chairman& The company has the %or'force of
(())) emp$oyees %or'in* in its three p$ants and other re*iona$ and +ona$ offices across
the country& This report ana$yses the current mar'et position of Tata Motors and *i,es
detai$s re*ardin* the company-s p$ans and strate*ies for *ro%th in the future&
Maruti .dyo* /imited 0M./1 %as esta!$ished in 2e!ruary 1341 thou*h the actua$
production commenced in 1345 %ith the Maruti 4)) !ased on the Su+u'i A$to 'eicar
%hich at the time %as the on$y modern car a,ai$a!$e in 6ndia its7 on$y competitors8 the
9industan Am!assador and Premier Padmini %ere !oth around
years out of date atthat point& Throu*h ()); Maruti has produced o,er : Mi$$ion ,ehic$es& Marutis are so$d
in 6ndia and ,arious se,era$ other countries dependin* upon eOT and PEST ana$ysis of these t%o 6ndian automo!i$e
companies and tries to arri,e at a conc$usion !ased on o!ser,ations&
000.mbapro1ect+ree.blog"pot.com
Intro$"!tion %A"tomo&ile Mar'et in In$ia
The automo!i$e industry in 6ndia the tenth $ar*est in the %or$d %ith an annua$ production
of appro