Description
Competitive Innovative Business Intelligence
creaffective GmbH | Esebeckstraße 21 | 80637 München | Germany | www.creaffective.de | [email protected] 1
Competitive Innovative
Business Intelligence
Though information about the business environment is crucial in today’s information society, most of the
business entities are gathering strategic business information inefficiently. Reports show, that only 3 firms
out of a hundred uses technology, or innovation related market intelligence as a source of information or
competitive intelligence. There are rather easily accessible information on a very low cost base, which are
rather easy to data-mine and to collate into invaluable business reporting decision making documents.
The training will provide an insight to these sources of information, and will present examples for their
business use.
Target Group
Employees of the R+D department, the product development and delivery team, and the key personnel from
various business units like the marketing department, and the cross-platform project management personnel.
The training will focus on small and medium size enterprises, however any size of companies may find the
information transmitted useful. The training provides tangible knowledge for companies of any industry.
Duration
1 day, 9 AM. – 5 PM
creaffective GmbH | Esebeckstraße 21 | 80637 München | Germany | www.creaffective.de | [email protected] 2
Benefits
Having timely, accurate information in a structured manner on the business environment is key especially
for innovative organizations. Not just getting information on the available technologies and solutions, but to
assess trends, gain information on the competitors, and even to seek for potential partners.
The training will provide a practical, ready to use free and easily accessible toolbox on technology based
business intelligence.
Contents
The training will provide tools for and enable participants with the ability to improve the quality and
efficiency of business decisions via:
• effectively analyzing business environment
• understanding market conditions and technology trends better
• assisting decision making support
• scoping for alternative revenue generation schemes
• seeking for and initiate new partnerships
• proactively seeking out and avoid lawsuits and legal sanctions
• effectively protecting innovations
Transferred knowledge and methodology will also help participants to access technology focused sources
of business information, enabling them to:
• assess and improve the technology development process via learning about current innovations,
state-of-the-art solutions, in a cost efficient, timely, highly structured manner.
• effectively protect innovations
Methods and means
• Interactive presentation
• Case study
Please contact us for further information: [email protected]
doc_364314363.pdf
Competitive Innovative Business Intelligence
creaffective GmbH | Esebeckstraße 21 | 80637 München | Germany | www.creaffective.de | [email protected] 1
Competitive Innovative
Business Intelligence
Though information about the business environment is crucial in today’s information society, most of the
business entities are gathering strategic business information inefficiently. Reports show, that only 3 firms
out of a hundred uses technology, or innovation related market intelligence as a source of information or
competitive intelligence. There are rather easily accessible information on a very low cost base, which are
rather easy to data-mine and to collate into invaluable business reporting decision making documents.
The training will provide an insight to these sources of information, and will present examples for their
business use.
Target Group
Employees of the R+D department, the product development and delivery team, and the key personnel from
various business units like the marketing department, and the cross-platform project management personnel.
The training will focus on small and medium size enterprises, however any size of companies may find the
information transmitted useful. The training provides tangible knowledge for companies of any industry.
Duration
1 day, 9 AM. – 5 PM
creaffective GmbH | Esebeckstraße 21 | 80637 München | Germany | www.creaffective.de | [email protected] 2
Benefits
Having timely, accurate information in a structured manner on the business environment is key especially
for innovative organizations. Not just getting information on the available technologies and solutions, but to
assess trends, gain information on the competitors, and even to seek for potential partners.
The training will provide a practical, ready to use free and easily accessible toolbox on technology based
business intelligence.
Contents
The training will provide tools for and enable participants with the ability to improve the quality and
efficiency of business decisions via:
• effectively analyzing business environment
• understanding market conditions and technology trends better
• assisting decision making support
• scoping for alternative revenue generation schemes
• seeking for and initiate new partnerships
• proactively seeking out and avoid lawsuits and legal sanctions
• effectively protecting innovations
Transferred knowledge and methodology will also help participants to access technology focused sources
of business information, enabling them to:
• assess and improve the technology development process via learning about current innovations,
state-of-the-art solutions, in a cost efficient, timely, highly structured manner.
• effectively protect innovations
Methods and means
• Interactive presentation
• Case study
Please contact us for further information: [email protected]
doc_364314363.pdf