Description
it includes introduction ,brand ,marketing strategies, advertisement
Global Comparative Media
Presented by Rising Cluster
Shikhar, Santosh, Raghav, Rishabh & Pushpraj
? Introduction ? Background ? Brand ? Marketing
Strategy ? Advertisements ? Conclusion
? The
following slides gives a piece of information about different types of marketing strategies among the different Automobile Companies.
? Majorly
considering the comparison of two leading automobile manufacturing companies : ? A. Maruti Suzuki ? B. TATA
? Maruti ? Found ? In
Udyog Ltd. Known as ‘Maruti’. in 1981, by Indian government.
collaboration with Suzuki Motor Corporation since 1982. government owned 18.2% of company and Suzuki owns 54.2%.
? Indian
? Launched
first car Maruti 800 in 1983. centres are in Gurgaon &
? Manufacturing
Manesar.
? Headquarters
near Nelson Mandella Rd.,
in New Delhi.
?
In 2007 renamed to Maruti Suzuki India Ltd.
? Tata
Motors Ltd. a subsidiary company of Tata Group. ? Found in 1945, by J.R.D. Tata. ? Headquarters are in Mumbai, Maharashtra. ? Launched first vehicle Tata Sierra in 1994.
? Launched
first indigenous passenger vehicle in 1998. first SUV Tata Safari in 1998. first LCV Tata Sumo in 1994.
? Launched ? Launched ? 18th
largest Motor Vehicle company.
? LOGO
? Colour
Scheme
? Taglines
? Flagship ? Brand ? Brand
Car
Value Identity Behavior
? Consumer
BASE
MARUTI
TATA
TARGET AUDIENCE
COMMON PEOPLE
ALL SECTORS
MANUFACTURE
COMPACT VEHICLE AND ALL SIZES OF VEHICLE SMALL
U.S.P
MADE FOR INDIAN ROADS FUEL EFFICIENT GOODWILL
1. RURAL AREA CAMPAIGN 2. ‘KITNA DETI HAI CAMPAIGN’ SPONSORSHIPS
THE RULE OF 4M’S FUEL EFFICIENT
MARKETING CAMPAIGNS
1.OOH CAMPAIGN FOR SAFARI STORME 2. TATA NANO CAMPAIGN 14 BANKS SPONSORSHIPS
TIE UPS
TVC Prints
? Helps ? Maruti ? In
in future reference. has more variety than TATA.
terms of sales & services Maruti comes first. in designing strategy for Ads. & Campaigns. option for the customers.
? Helps
? Better
doc_124312420.pptx
it includes introduction ,brand ,marketing strategies, advertisement
Global Comparative Media
Presented by Rising Cluster
Shikhar, Santosh, Raghav, Rishabh & Pushpraj
? Introduction ? Background ? Brand ? Marketing
Strategy ? Advertisements ? Conclusion
? The
following slides gives a piece of information about different types of marketing strategies among the different Automobile Companies.
? Majorly
considering the comparison of two leading automobile manufacturing companies : ? A. Maruti Suzuki ? B. TATA
? Maruti ? Found ? In
Udyog Ltd. Known as ‘Maruti’. in 1981, by Indian government.
collaboration with Suzuki Motor Corporation since 1982. government owned 18.2% of company and Suzuki owns 54.2%.
? Indian
? Launched
first car Maruti 800 in 1983. centres are in Gurgaon &
? Manufacturing
Manesar.
? Headquarters
near Nelson Mandella Rd.,
in New Delhi.
?
In 2007 renamed to Maruti Suzuki India Ltd.
? Tata
Motors Ltd. a subsidiary company of Tata Group. ? Found in 1945, by J.R.D. Tata. ? Headquarters are in Mumbai, Maharashtra. ? Launched first vehicle Tata Sierra in 1994.
? Launched
first indigenous passenger vehicle in 1998. first SUV Tata Safari in 1998. first LCV Tata Sumo in 1994.
? Launched ? Launched ? 18th
largest Motor Vehicle company.
? LOGO
? Colour
Scheme
? Taglines
? Flagship ? Brand ? Brand
Car
Value Identity Behavior
? Consumer
BASE
MARUTI
TATA
TARGET AUDIENCE
COMMON PEOPLE
ALL SECTORS
MANUFACTURE
COMPACT VEHICLE AND ALL SIZES OF VEHICLE SMALL
U.S.P
MADE FOR INDIAN ROADS FUEL EFFICIENT GOODWILL
1. RURAL AREA CAMPAIGN 2. ‘KITNA DETI HAI CAMPAIGN’ SPONSORSHIPS
THE RULE OF 4M’S FUEL EFFICIENT
MARKETING CAMPAIGNS
1.OOH CAMPAIGN FOR SAFARI STORME 2. TATA NANO CAMPAIGN 14 BANKS SPONSORSHIPS
TIE UPS
TVC Prints
? Helps ? Maruti ? In
in future reference. has more variety than TATA.
terms of sales & services Maruti comes first. in designing strategy for Ads. & Campaigns. option for the customers.
? Helps
? Better
doc_124312420.pptx