abhishreshthaa
Abhijeet S
Companion product
Brand extension is in the form of companion products is perhaps the most common. The idea perhaps is to capitalize on product complementarily.
The consumer may view both products jointly and hence, provide scope for launching brand extension.
Brand extension is in the form of companion products is perhaps the most common. The idea perhaps is to capitalize on product complementarily.
The consumer may view both products jointly and hence, provide scope for launching brand extension.