Management Paradise Admin
22 nd November

Communiqué, the annual media conclave of Xavier Institute of Management, Bhubaneswar, is
scheduled to be held on 22 nd November 2020.

IlluminatiX – the Media and PR Cell of XIMB conducts Communiqué every year which sees big
names in media and business shares their knowledge with the audience. As with most things
now, Communiqué has also gone online. Setting the tone right through the pandemic, many
brands made it through their innovative art of storytelling.

With this concept in mind, we present
this year - Brand Storytelling - As Margaret Atwood said, storytelling can never be
killed because it's built into the human plan.

The best brands are built on great stories.
Storytelling has been at the core of marketing for eons. The theme revolves around the stories
that make a brand. These stories stay with us long after we have encountered them, and
therefore these brands become household names. Be it Amul or Coca Cola, and these brands
have come to be known as one with the products they offer. The stories they spin through their
campaigns keep the viewers glued to the screens in the times of 'skip ad.'
The 7th edition of Communiqué will see the speakers unfold the secrets behind some of the
most transfixing campaigns.

The panel will include Mr. Nilesh Mahajan, VP, Reliance Jio,
Mr. Prashant Taneja, Senior Brand Manager, Flipkart, Mr. Shahbaaz Mohammed,
Senior Brand Manager, Zydus Wellness Ltd., and Mr. Bodh Deb, VP & Branch Head,
AutumnGREY. These panelists are eminent industry leaders carrying rich experience in their
domains. They will be sharing insights on creating a successful brand positioning through the art
of storytelling. They bring to the table their wisdom and experience regarding innovation,
creativity, consumer behavior, and defining a brand through a story, something that has been the
plasma of the world of marketing and communication.

Xavier University, Bhubaneswar (XUB) was established in accordance with the Xavier
University Act 2013 and was inaugurated on 7th July 2014. The University is India's first
digital University and an institution of higher learning for imparting professional and
technical education. It is a self-financing institution of higher learning for imparting
professional and technical education. XUB offers its Masters in Business Management

through its flagship school, XIMB. It also offers Masters in Human Resource Management
through Xavier School of Human Resource Management, Rural Management through Xavier
School of Rural Management, Sustainability Management through Xavier School of
Sustainability and graduate programme in commerce through Xavier School of Commerce.
Apart from these, it has proposed to set up other schools of higher learning in various areas
like Public Policy, Sustainability, Media & Communications, Finance, Education and Centers
of Research in Public Policy & others.
XIMB, a 33 years old business school of global repute is the Flagship School of Xavier
University. Inspired by the Jesuit spirit of 'Magis', or excellence, XIMB strives to be a
premier institute globally recognized for management education, training, research, and
consulting that help build a just and humane society. The Institute today has become widely
recognized for its excellence in imparting management education. It is counted among the
leading management institutions in the country.