Collating the Emerging Trends in 2011 for Marketing
Email Newsletters[/b]
In 2010 experts strongly advice that small businesses should invest in email marketing thus encouraging marketers to keep lists clean to avoid high bounce and undeliverable rates. Taking budget limitations into consideration for small businesses that aren’t able to spend more in 2011, experts are suggesting they should focus more on measuring the overall value of their email campaigns and estimated return.
Social Media Marketing[/b][/b]
Small and medium sized businesses were expected to adopt more social media. Whereas if you see the fact today Facebook approaches its 60 millionth user and Twitter hits 150 million users.
Mobile (m-marketing)[/b][/b]
The Increase in the sales of smart phone devices would cause mobile applications to rise. In 2011 the mobile boom continues as Smartphone’s are expected to outsell PCs this year.
Online Video[/b][/b]
Experts predicted an increase in video-email. In 2010 over 13 million hours of video content was uploaded onto YouTube resulting in more than 700 billion views. For 2011 experts are predicting a push toward audience buying within video as well as integrating 3D and HD technologies and creating an interactive environment for customers.
Developing reliable brand advocates. [/b][/b]
Quality connections with those who are loyal to the business and the brand are far more helpful to spread your message than large groups of connections who disappear after the first interaction. Just by relying on the fact the social networking sites possess millions of users will not develop your business.
Excelling in one area rather than being all things to all people.[/b][/b]
This will be a year for small businesses to focus on their unique niches and position themselves as the definitive source for information, products and services related to the specific places in the markets where they operate
Creating quality content as a viable marketing tool[/b][/b]
Amazing content is essential to break through the noise hence social media marketing and content marketing go hand-in-hand, and this is the year businesses will create useful content that adds value to the online conversation and to people's lives.
Moving more marketing dollars to social media[/b][/b]
Companies are shifting budget dollars to social media and other digital marketing initiatives and getting away from print and radio advertising. Consumers spend more time online & hence to reach them and stay competitive, small businesses need to have a presence on the social Web.
Pursuing mobile marketing [/b][/b]
There is absolutely no doubt this is the year of mobile marketing. While still in its infancy, it is the marketing imperative of the future. With mobile advertising, branded mobile apps and mobile marketing apps like Foursquare, consumers will expect businesses to have a mobile presence in 2011.
Accepting that silo marketing is ineffective. [/b][/b]
Offline, online and mobile marketing initiatives create an opportunity to lead consumers from one message to another by integrating those strategies. Possessing significantly higher return on investment is possible by cross-promoting branded online destinations, discounts, contests and events.
Value is the new black[/b][/b]
Consumer spending, even on sale items, will continue to be replaced by a reason-to-buy at all. This spells trouble for brands with no authentic meaning, whether high-end or low.
Brands increasingly a surrogate for "value"[/b][/b]
What makes goods and services valuable will increasingly be what are wrapped up in the brand and what it stands for. Crew stands for a new era in careful chic --being smart and stylish. The first family's support of the brand doesn't hurt either.
Brand differentiation is Brand Value[/b][/b]
The unique meaning of a brand will increase in importance as generic features continue to plague the brand landscape. Awareness as a meaningful market force has long been obsolete, and differentiation will be critical for success --meaning sales and profitability.
Brand values[/b] can be established as a brand identity, but they must believably exist in the mind of the consumer. A brand can't just say it stands for something and make it so.
Consumer expectations are growing[/b][/b]
Brands are rarely keeping up with consumer expectations now. Every day consumers adopt and devour the latest technologies and innovations, and watch out for more. Smarter marketers will capitalize on unmet expectations. Those brands that understand where the strongest expectations exist will be the brands that survive - and prosper
It's not just buzz[/b][/b]
Conversation and community is all. If consumers trust the community, they will extend trust to the brand. Not just word of mouth, but the right word of mouth within the community.
Engagement is not a fad[/b][/b]
Marketers will come to accept that there are four engagement methods including Platform, Context Message and Experience. But there is only one objective for the future: Brand Engagement.
Implementing a lead management system[/b] to automate the receipt, distribution and tracking of leads can have a huge impact on overall conversion rates.
Create A Consistent Sales Process[/b]. When everyone is working leads in a different way it’s impossible to see what is driving results and what isn’t.
Track performance of your lead sources[/b]. The 80/20 rule applies, so probably a small amount of your lead generation efforts are driving the bulk of your sales.
Be persistent.[/b] Not all leads convert during the first conversation, so follow-up frequently with e-mails and calls. Research suggests that calling leads six times optimizes contact rates. Be sure to nurture leads that don’t convert right away. Sending two to four nurture e-mails over the lifecycle of the lead can increase conversion by more than 50%
Email Newsletters[/b]
In 2010 experts strongly advice that small businesses should invest in email marketing thus encouraging marketers to keep lists clean to avoid high bounce and undeliverable rates. Taking budget limitations into consideration for small businesses that aren’t able to spend more in 2011, experts are suggesting they should focus more on measuring the overall value of their email campaigns and estimated return.
Social Media Marketing[/b][/b]
Small and medium sized businesses were expected to adopt more social media. Whereas if you see the fact today Facebook approaches its 60 millionth user and Twitter hits 150 million users.
Mobile (m-marketing)[/b][/b]
The Increase in the sales of smart phone devices would cause mobile applications to rise. In 2011 the mobile boom continues as Smartphone’s are expected to outsell PCs this year.
Online Video[/b][/b]
Experts predicted an increase in video-email. In 2010 over 13 million hours of video content was uploaded onto YouTube resulting in more than 700 billion views. For 2011 experts are predicting a push toward audience buying within video as well as integrating 3D and HD technologies and creating an interactive environment for customers.
Developing reliable brand advocates. [/b][/b]
Quality connections with those who are loyal to the business and the brand are far more helpful to spread your message than large groups of connections who disappear after the first interaction. Just by relying on the fact the social networking sites possess millions of users will not develop your business.
Excelling in one area rather than being all things to all people.[/b][/b]
This will be a year for small businesses to focus on their unique niches and position themselves as the definitive source for information, products and services related to the specific places in the markets where they operate
Creating quality content as a viable marketing tool[/b][/b]
Amazing content is essential to break through the noise hence social media marketing and content marketing go hand-in-hand, and this is the year businesses will create useful content that adds value to the online conversation and to people's lives.
Moving more marketing dollars to social media[/b][/b]
Companies are shifting budget dollars to social media and other digital marketing initiatives and getting away from print and radio advertising. Consumers spend more time online & hence to reach them and stay competitive, small businesses need to have a presence on the social Web.
Pursuing mobile marketing [/b][/b]
There is absolutely no doubt this is the year of mobile marketing. While still in its infancy, it is the marketing imperative of the future. With mobile advertising, branded mobile apps and mobile marketing apps like Foursquare, consumers will expect businesses to have a mobile presence in 2011.
Accepting that silo marketing is ineffective. [/b][/b]
Offline, online and mobile marketing initiatives create an opportunity to lead consumers from one message to another by integrating those strategies. Possessing significantly higher return on investment is possible by cross-promoting branded online destinations, discounts, contests and events.
Value is the new black[/b][/b]
Consumer spending, even on sale items, will continue to be replaced by a reason-to-buy at all. This spells trouble for brands with no authentic meaning, whether high-end or low.
Brands increasingly a surrogate for "value"[/b][/b]
What makes goods and services valuable will increasingly be what are wrapped up in the brand and what it stands for. Crew stands for a new era in careful chic --being smart and stylish. The first family's support of the brand doesn't hurt either.
Brand differentiation is Brand Value[/b][/b]
The unique meaning of a brand will increase in importance as generic features continue to plague the brand landscape. Awareness as a meaningful market force has long been obsolete, and differentiation will be critical for success --meaning sales and profitability.
Brand values[/b] can be established as a brand identity, but they must believably exist in the mind of the consumer. A brand can't just say it stands for something and make it so.
Consumer expectations are growing[/b][/b]
Brands are rarely keeping up with consumer expectations now. Every day consumers adopt and devour the latest technologies and innovations, and watch out for more. Smarter marketers will capitalize on unmet expectations. Those brands that understand where the strongest expectations exist will be the brands that survive - and prosper
It's not just buzz[/b][/b]
Conversation and community is all. If consumers trust the community, they will extend trust to the brand. Not just word of mouth, but the right word of mouth within the community.
Engagement is not a fad[/b][/b]
Marketers will come to accept that there are four engagement methods including Platform, Context Message and Experience. But there is only one objective for the future: Brand Engagement.
Implementing a lead management system[/b] to automate the receipt, distribution and tracking of leads can have a huge impact on overall conversion rates.
Create A Consistent Sales Process[/b]. When everyone is working leads in a different way it’s impossible to see what is driving results and what isn’t.
Track performance of your lead sources[/b]. The 80/20 rule applies, so probably a small amount of your lead generation efforts are driving the bulk of your sales.
Be persistent.[/b] Not all leads convert during the first conversation, so follow-up frequently with e-mails and calls. Research suggests that calling leads six times optimizes contact rates. Be sure to nurture leads that don’t convert right away. Sending two to four nurture e-mails over the lifecycle of the lead can increase conversion by more than 50%