Coke-Rural India

ankitgokani

Ankit Gokani
HOW COCA COLA CONQUERED RURAL INDIA

Most multinationals that came into India after 1991 targeted India's
urban middle class to earn revenues. Gradually, as appetites of this
market of 300-400 million got satisfied, they woke up to the potential
of the other market of more than 1 billion people.
 

Attachments

Thanxx a ton man
this solved by problem as i was supposed to prepare a case study on coca cola
keep posting mate
 
Back
Top