ankitgokani
Ankit Gokani
HOW COCA COLA CONQUERED RURAL INDIA
Most multinationals that came into India after 1991 targeted India's
urban middle class to earn revenues. Gradually, as appetites of this
market of 300-400 million got satisfied, they woke up to the potential
of the other market of more than 1 billion people.
Most multinationals that came into India after 1991 targeted India's
urban middle class to earn revenues. Gradually, as appetites of this
market of 300-400 million got satisfied, they woke up to the potential
of the other market of more than 1 billion people.