Coca-Cola the global drink

Description
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines throughout the world. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke.

Coca-Cola
The global drink

The task my class took on was to find out if students around
the world have the same reaction to Coke that we have
here in New Hampshire. They wondered if students just
drank Coke because everyone else did or if they really liked
the taste. We asked students from the learning circles
uestions about their drinking habits as it pertained to soft
drinks. We received responses we were e!pecting and also
answers that ama"ed us. The thing we were most
surprised about was that of the students we surveyed# the
ones that were most dissimilar to us were from $ansas in
the %.&. The students there drank a lot of drinks we here in
New 'ngland had never heard of.

Why do students drink Coke(
)
The bottom line for the
students surveyed was
they liked the taste. *eer
pressure did not seem to
have a significant
influence on the decision
of what soda to drink.
&tudents also felt strongly
about they decision to
drink Coke +ersus *epsi.
There really does appear
to be a cola war.

Coca-Cola &tatistics
) Coca cola owns more than
, of the world-s beverages.
) Coke is affordable in all the
countries we surveyed. .t
was not out of the price
range for an afternoon
snack.
) Coke comes in a variety of
si"es worldwide so you can
use it for a crowd or as a
personal snack drink

/dvertising
)
Coke was first advertised
as a remedy for
headaches and e!haustion
)
Coke has been advertising
on television for 01 years.
)
&ongs used in coca cola
commercials have become
popular.
)
They use catchy mottos
such as2
3/dds a refreshing relish to
every form of e!ercise4

Charitable 5iving
)
The Coca-Cola Company and its
bottling partners shipped more than 61
million donated 7-o". servings to
Hurricane $atrina 'vacuees# donated
891 million to tsunami relief efforts in
/sia and after the &eptember 99
terrorist attacks committed to a 89:
million financial contribution to disaster
relief efforts.

The ;ther &ide of Coke
)
There are :<
different varieties of
coke made by Coca-
Cola
)
=irst bottle of Coke
was sold 9:1 years
ago on >ay 7#
977? in /tlanta#
5eorgia.
)
&ome of the other
brands under the
Coca-Cola Company
are2
@
&prite
@
Aar-s Boot beer
@
Casani
@
Cr. *epper
@
=resca
@
Hi-C
@
>inute >aid

>arketing Worldwide
>arketing Worldwide
)
.n 9DD7 Coke
international created its
first ad for the
celebration of the
>uslim holiday of
Bamadan. .t was run in
:1 countries worldwide.
)
Coke is a $osher drink#
so it is sold
internationally.
This coke can is written in Hebrew

Coca-Cola Becognition
)
Coca-Cola is
recogni"ed by DEF of
the world-s population
)
/ppro!imately 91#E01
Coca-Cola brand drinks
are consumed around
the world each second
of every day

.nternational Coca-Cola
)
.n Hong-$ong# heated
Coke is served as a
cold remedy
)
Coke advertises :11 in
countries around the
world.
)
.n Gapan people use
money chips on their
cell phones to pay for
drinks.

Coca-Cola in ;ur &chools
)
&tudents in our surveys
indicated their ads were
similar to those in the
%nited &tates. This was
particularly true in
'urope.
)
Coke vending machines
appear in many schools
around the world.

.n the ;lden Cays
)
Coca-Cola sold only
:0 bottles in the first
year
)
Nowadays# they sell
over one billion
bottles per day
)
/ single share in
Coke that was
bought in 9D9D
would be worth
8D:#011 in 9DD<
)
9D9D is when the
Coca-Cola went
public

=unky =acts
)
Hou can put a penny
in Coke and it will
dissolve
)
The sales of Coke in
the first year was
801# and the
e!penses were 8ohammad >unir

doc_410697888.ppt
 

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