Co-ordination

abhishreshthaa

Abhijeet S
Given the large number of organizations and entities in the supply chain and decentralized responsibility for various activities, effective coordination is critical for efficiency and cost control. GCMMF and the unions play a major role in this process and jointly achieve the desired degree of control.



Buy-in from the unions is assured as the plans are approved by GCMMF's board. The board is drawn from the heads of all the unions, and the boards of the unions comprise of farmers elected through village societies, thereby creating a situation of interlocking control.


The federation handles the distribution of end products and coordination with retailers and the dealers. The unions coordinate the supply side activities.


These include monitoring milk collection contractors, the supply of animal feed and other supplies, provision of veterinary services, and educational activities.
 
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