
In the digital age, it is more important than ever to have an online e-commerce presence that allows your customers to purchase your products anytime, anywhere. It is no longer enough just to have a well-designed website with a good user experience, you must also focus on having a reliable web hosting partner. A website crash is one of the most detrimental scenarios that any online retailer could have imagined. By choosing the right hosting solutions for your e-commerce business, you will be able to increase sales and enhance customers’ buying experience.
The Basics of Web Hosting
Before choosing the best hosting for your e-commerce website, let’s take our time to understand what exactly is web hosting.
There are many website hosting services available on the internet and they range from $0.99/month to $20 per month or even more. Essentially, a website hosting is a digital rental space that allows your website to have a place to rest on. Having a reliable web hosting service allow your website storefront to stay open so your customers can visit your online store anytime whenever they type in your company’s URL. There are several different types of hosting services that could cater to your e-commerce store depending on the size of your business and number of products that are available. Prior to picking the right hosting service, you need to understand the purpose of your website and what services you plan to offer to your customers. You might need to ask yourself questions such as the following: How many products will you plan to display on your website? How many corporate emails will you need? Do you need 24/7 customer service from the hosting company? Will there be a lot of traffic to your website?
Popular Web Hosting Solutions

After you have figured out what you need from your web hosting partner, you can begin to research in order to find the best option that will accommodate your business. While some more high-end web hosting services through providers such as Amazon AWS or Microsoft Azure can cost as much as $75,000/year or more, those services are often reserved for websites with very high traffic such as CNN, BBC, Netflix, Facebook and more. In term of small to large traditional enterprises, you can consider two options:
1) Find a web hosting service provider that will build and design the entire website for you in addition to hosting it. This option is really great for new entrepreneurs and small businesses with limited time and limited capability in website development. This option could cost anywhere from $5 - $20 per month.
2) Find a web hosting service provider that will just host your website. This option is simple and easy to set up. You will be able to quickly get your e-commerce store running especially if you already have some background in coding or using a website builder such as WordPress. This option is very affordable and can be as low as $0.99/month.
Depending on various business factors, you can select the best hosting service package by looking at its features, services, and solutions. Make sure to create a checklist according to your company’s needs and match it with the web hosting services. Many web hosting service providers will have 24/7 customer service to help you answer any administrative or technical questions. Here are some of the most popular web hosting services:
iPage
Starting at $2.99/month: Free domain, website templates, email address, ad credits and more
HostGator
Starting at $2.75/month: Free domain, $100 credit in Bing Ads, $100 in Google Ads and more
Bluehost
Starting at $3.95/month: Free domain, unlimited bandwidth, up to 5 email accounts and more
1 & 1
Starting at $0.99/month: Free domain for 12 months, SSL certificate, 100 GB storage and more
GoDaddy
Starting at $0.99/month: Free domain with an annual plan, unlimited bandwidth and more
Now that you have a good idea of what is web hosting, let’s dive a bit deeper into more specific details as to what you should look for when searching for the best hosting option for your e-commerce.
Speed
Research shows that if your website takes longer than 2 seconds to load, you can lose almost half of your potential customers. Enhancing your website speed can help improve user experience, conversion rates and increase sales. Statistics suggest that 79% of online shoppers who have trouble with website performance will not return and 44% of those will tell their friends about their poor online shopping experience. In addition to improving customer experience, Google will rank your website higher if it loads faster.

Every year, slow hosting websites cost the US economy more than half a billion dollars and reduce conversion rates by as much as 7%. As a result, you have many incentives to increase the speed of your website; therefore, make it a priority to choose a service provider with plenty of dedicated resources that can ensure the effective speed of your website.
24/7 Customer Service
A few years ago, 24/7 hosting support was considered a premium option; however, it is more common nowadays. When choosing a service provider, you should consider what would happen if your website shuts down, will you be able to receive support from your hosting partner? If you’re able to receive support, will it be via phone, email or chat? Thinking ahead will help you tremendously in case of a digital emergency. It’s better to choose a web hosting service provider that can offer 24/7 real-time support even if it costs more.

Look at customer reviews to see if the web hosting service provider has been highly ranked in terms of customer satisfaction and troubleshooting. In the long run, just having that peace your mind and a contingency plan will allow you to focus on other business activities rather than worrying about possible technical issues with your website. By 2020, it is estimated that the volume of the internet will exceed 2 zettabytes which will be 95 times bigger than it was in 2005. For these reasons, always make sure that your website is up and running every single second of the day in order to succeed as an e-commerce and attract the vast amount of potential online customers.
Price
The topic of price is always a challenging question because it’s difficult to gauge how much you should pay without doing an analysis of your company’s needs. Despite this dilemma, the general rule of thumb is that if you are a startup company, you will probably want something that is affordable and easy to set up. If you are a larger enterprise, you can consider more premium options with a larger bandwidth to accommodate web traffic from your existing customers.

In conclusion, always do a lot of research before signing up for any web hosting service and be careful of hidden costs. Treat web hosting as important as any other aspect of your business model. Depending on the size of your online store, you might want to pay a bit more for extra features and digital marketing services. Cost should never be a barrier for you to pick certain web hosting provider, instead focus on features and services. Picking the right web hosting for your e-commerce business can help you save time in the future and ultimately enable you to succeed and stand out amongst your competition offline as well as online.