abhishreshthaa
Abhijeet S
Characteristics of brand essence
1. Should resonate with customers
2. Drive the value proposition
3. Should be own able
4. Provide differentiation persisting through time.
5. Should be compelling enough to energize and inspire employees and partners of the organization.
1. Should resonate with customers
2. Drive the value proposition
3. Should be own able
4. Provide differentiation persisting through time.
5. Should be compelling enough to energize and inspire employees and partners of the organization.
Last edited: