Changed Outlook Of Social Media
Now days the social networking sites have taken a new outlook apart from being an area of time pass, it is now taken for granted for marketing self and business and making professional contacts. With this way, you can now build a much bigger connection with them and promote your business by putting links on each post that you will make. You also need to consider that your post must be relevant and specific because it is a key to make a good impression with your possible clients. Another way to drive more visitors to come in your website especially if you have the same niche as they are. You need to earn their trust before attracting them to buy your product. This is also a good way to meet the other top marketers that can help and give you more advice with regard to your business. Social media describes websites that allow users to share content, media, etc. Common examples are the popular social networking sites like Friendster, Facebook, MySpace, etc. Social media also includes YouTube, Photobucket, Flickr, and other sites aimed at photo and video sharing. News aggregation and online reference sources, examples of which are Digg and Wikipedia, are also counted in the social media bucket. Micro-blogging sites such as twitter can also be included as social media. A company that hasn’t learned to listen to its own employees, and encourage them to collaborate internally, is not likely to succeed in integrating social media tools into its marketing mix, no matter what agency or consultant they hire. Listening and responding to what customers are saying about the brand in social media can supply good intelligence and give the company a chance to interact with customers. Willingness to change is the new bottom line for every business today. But top management has to buy in before change can begin.
41% of users read blogs
47% of the time people spend on the internet is spent looking at content and 33% spent communicating
91% of users are likely to buy on recommendation
330 million online video viewers
Twitter is 1 million users and 3 million messages/day
LinkedIn is 19 million users
MySpace is 110 million users
Use multiple tools and spread your presence
Leverage the effect by using multiple tools
One media or one profile is not enough to see the effects
It is the combination of multiple tools that will make you successful
Social media has taken the institutional control of marketing and put it in the hands of consumers or the general public. This is important because, with technology being ubiquitous and available to all, we've been given the tools to carry on conversations and discuss our views and vote for our favorite content online. Measuring can be a challenge, because the medium is conversational in nature. You can measure the number of your followers, or those who are participating in the conversation. You can measure Web traffic increases due to your social media efforts. You might gauge the tone of the conversation, and what percentage of participants was influenced by your involvement.
Are your executives supporting you? While social marketing is being adopted by corporations, the question is whether your executives understand the value of social marketing to the business. Since results may not be immediate, you’ll want one executive sponsor who can advocate for the program and highlight the long-term benefits.
What are your objectives? The tendency is to start setting up pages and accounts before fully understanding what your objectives are. Take a step back and outline what your goals are before setting up accounts.
Where is your audience? Along with your objectives, evaluate where your audience congregates. Jeremiah Owyang of Web Strategist Blog calls this “fish where the fish are.”
Do you have something to say? Getting started is easy. Maintaining the momentum is difficult. Do you and your company have something to say, consistently? If not, then maybe starting a blog isn’t the best venue for you but maybe slideshare.net where you can post occasional presentations and white papers.
How much time do you have to dedicate to this? According to Exhibitor Media Group, 30% of marketing professionals spend 6+ hours on social marketing a week, with 10% spending 21+ hours. Do you have the time to monitor, create content and track metrics for your programs?
Who’s doing the work? Ok, you’ve identified someone who has the time, but who is that person? Social marketing is an extension of your corporate brand. You need to have the right individuals in place to evangelize and steward your brand.
Now days the social networking sites have taken a new outlook apart from being an area of time pass, it is now taken for granted for marketing self and business and making professional contacts. With this way, you can now build a much bigger connection with them and promote your business by putting links on each post that you will make. You also need to consider that your post must be relevant and specific because it is a key to make a good impression with your possible clients. Another way to drive more visitors to come in your website especially if you have the same niche as they are. You need to earn their trust before attracting them to buy your product. This is also a good way to meet the other top marketers that can help and give you more advice with regard to your business. Social media describes websites that allow users to share content, media, etc. Common examples are the popular social networking sites like Friendster, Facebook, MySpace, etc. Social media also includes YouTube, Photobucket, Flickr, and other sites aimed at photo and video sharing. News aggregation and online reference sources, examples of which are Digg and Wikipedia, are also counted in the social media bucket. Micro-blogging sites such as twitter can also be included as social media. A company that hasn’t learned to listen to its own employees, and encourage them to collaborate internally, is not likely to succeed in integrating social media tools into its marketing mix, no matter what agency or consultant they hire. Listening and responding to what customers are saying about the brand in social media can supply good intelligence and give the company a chance to interact with customers. Willingness to change is the new bottom line for every business today. But top management has to buy in before change can begin.
41% of users read blogs
47% of the time people spend on the internet is spent looking at content and 33% spent communicating
91% of users are likely to buy on recommendation
330 million online video viewers
Twitter is 1 million users and 3 million messages/day
LinkedIn is 19 million users
MySpace is 110 million users
Use multiple tools and spread your presence
Leverage the effect by using multiple tools
One media or one profile is not enough to see the effects
It is the combination of multiple tools that will make you successful
Social media has taken the institutional control of marketing and put it in the hands of consumers or the general public. This is important because, with technology being ubiquitous and available to all, we've been given the tools to carry on conversations and discuss our views and vote for our favorite content online. Measuring can be a challenge, because the medium is conversational in nature. You can measure the number of your followers, or those who are participating in the conversation. You can measure Web traffic increases due to your social media efforts. You might gauge the tone of the conversation, and what percentage of participants was influenced by your involvement.
Are your executives supporting you? While social marketing is being adopted by corporations, the question is whether your executives understand the value of social marketing to the business. Since results may not be immediate, you’ll want one executive sponsor who can advocate for the program and highlight the long-term benefits.
What are your objectives? The tendency is to start setting up pages and accounts before fully understanding what your objectives are. Take a step back and outline what your goals are before setting up accounts.
Where is your audience? Along with your objectives, evaluate where your audience congregates. Jeremiah Owyang of Web Strategist Blog calls this “fish where the fish are.”
Do you have something to say? Getting started is easy. Maintaining the momentum is difficult. Do you and your company have something to say, consistently? If not, then maybe starting a blog isn’t the best venue for you but maybe slideshare.net where you can post occasional presentations and white papers.
How much time do you have to dedicate to this? According to Exhibitor Media Group, 30% of marketing professionals spend 6+ hours on social marketing a week, with 10% spending 21+ hours. Do you have the time to monitor, create content and track metrics for your programs?
Who’s doing the work? Ok, you’ve identified someone who has the time, but who is that person? Social marketing is an extension of your corporate brand. You need to have the right individuals in place to evangelize and steward your brand.