Challenges:-
Lack of content localization
Shortage of spectrum
Slow adoption of GPRS mobiles (Only 6.1 millions GPRS users compared to 200 millions overall subscribers)
7.4] Future trends:-
Location Based Services
Mobile Music update will increase with better bandwidth
Migration to 3G will result in increased ARPU
Local content is on the rise - regional/rural Interactive Voice
Response (IVR) seen as a major opportunity
Mobile commerce does not look too promising (India is still a cash and cheque country)
IVR will see large scale adoption, especially in rural areas.
Mobile E-Mail will primarily be driven by enterprises
Stocks on mobile will see an uptake
Lack of content localization
Shortage of spectrum
Slow adoption of GPRS mobiles (Only 6.1 millions GPRS users compared to 200 millions overall subscribers)
7.4] Future trends:-
Location Based Services
Mobile Music update will increase with better bandwidth
Migration to 3G will result in increased ARPU
Local content is on the rise - regional/rural Interactive Voice
Response (IVR) seen as a major opportunity
Mobile commerce does not look too promising (India is still a cash and cheque country)
IVR will see large scale adoption, especially in rural areas.
Mobile E-Mail will primarily be driven by enterprises
Stocks on mobile will see an uptake