Centralization or Decentralization

[sunandaC]

Centralization or Decentralization

Sou1d advertising be done on a centralized basis or should the responsibility be delegated to lower levels - say product or geographical divisions?

In practice, however, it has been found that most companies follow the centralized pattern of advertising organization. There are at least two important reasons for it.

1. It is difficult to transfer the tasks of preparation and execution of creative advertising from to the many without loss of efficiency to a great extent.

2. Most companies entrust their advertising work to outside agencies and
it is more convenient with them in a centralized way

 

[raj151857]

nice one......................................................................

 

[rnp15]

nice 1..............................

 

[jitenmazee]

Centralization or Decentralization

Sou1d advertising be done on a centralized basis or should the responsibility be delegated to lower levels - say product or geographical divisions?

In practice, however, it has been found that most companies follow the centralized pattern of advertising organization. There are at least two important reasons for it.

1. It is difficult to transfer the tasks of preparation and execution of creative advertising from to the many without loss of efficiency to a great extent.

2. Most companies entrust their advertising work to outside agencies and
it is more convenient with them in a centralized way

Hey sunanda, we we know that the importance and big decisions of a company are taken under the centralization and others are made under decentralization. I am uploading a document where you will find more detailed information on this topic.