CELEBS LAND TAILOR-MADE ROLES WITH APPAREL FIRMS

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Tejal A Deshpande, Mumbai
Business Standard


They are used to flaunting fashionable clothes on the silver screen or the ramp. But now John Abraham, Hrithik Roshan, Milind Soman and Fardeen Khan are giving the branded apparel business a serious thought.

Abraham has tied up with Wrangler, the denim brand from Arvind Brands, for a soon-to-be-launched limited edition clothing line, designed by the model-turned-actor himself.

The line is for both men and women. Recently, Hindi film superstar Hrithik Roshan has joined hands with ITC to launch an apparel brand.

Soman and Khan are also expected to follow suit with their own clothing brands.
 
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