POOJA23
New member
uploading a project.....prepared by me...n my group...for mkting mgmt..
Contents:
1] Inrto of Advertising
2]CELEBRITY ADVERTISING
IS A MINEFIELD OR A GOLDFIELD ?
3]CELEBRITY ADVERTISING- INTRODUCTION
4] HISTORY OF CELEBRITY ADVERTISING
5] THEORIES [related to celebrity advertising]
6]Celebrity Endorsement:
Does it cloud the Product Promise?
7] DOES CELEBRITY ADVERTISING
REALLY WORKS?
8] SURVEY AND RESEARCH[seconday data]
9]a]Positive Impacts of Celebrity Endorsement on the Brand
b]Negative impacts of Celebrity Endorsement on the brand
10] CAUSE MARKETING [international egs included]
11] Conclusion
Hope itz useful to u ppl........ne doubts...feel free to contact...
Regards,
Pooja
Contents:
1] Inrto of Advertising
2]CELEBRITY ADVERTISING
IS A MINEFIELD OR A GOLDFIELD ?
3]CELEBRITY ADVERTISING- INTRODUCTION
4] HISTORY OF CELEBRITY ADVERTISING
5] THEORIES [related to celebrity advertising]
6]Celebrity Endorsement:
Does it cloud the Product Promise?
7] DOES CELEBRITY ADVERTISING
REALLY WORKS?
8] SURVEY AND RESEARCH[seconday data]
9]a]Positive Impacts of Celebrity Endorsement on the Brand
b]Negative impacts of Celebrity Endorsement on the brand
10] CAUSE MARKETING [international egs included]
11] Conclusion
Hope itz useful to u ppl........ne doubts...feel free to contact...
Regards,
Pooja