Description
Castrol Business Intelligence Studies
CASTROL BUSINESS INTELLIGENCE STUDIES
Today’s competitive automotive industry demands understanding the fast lube market, your customers,
and your competition. And that means it’s absolutely crucial to obtain information quickly.
Castrol’s Business Intelligence Studies helps you effectively leverage information by integrating data
then allowing you to view your results in detailed maps. You’ll be able to dramatically change the way
you do business through the use of customer marketing analysis, store market analysis, and much more.
Castrol Business Intelligence Studies puts business-building information at your ?ngertips:
ENHANCED COMPETITOR ANALYSIS
Analyze your competition with direct and indirect competitor maps and lists by site proximity.
CUSTOMIZED ADVERTISING & MARKETING CAMPAIGNS
Identify radio, TV, and other media opportunities based on the demographics of your area
and your target customers.
INCREASED MARKET KNOWLEDGE
Understand your business environment with demographic pro?les, customer pro?le summaries,
and potential traf?c counts.
Increase Car Count
BP Lubricants USA Inc. reserves the right to change, modify or cancel this program and all related marketing materials at any time.
In this competitive business environment, having accurate and
up-to-date information about your business can seriously impact
your success. Castrol’s Business Intelligence Studies provides you
with crucial business insights through three dynamic reports:
• Site Analysis: 1-3-5 Mile Radius Report —This study helps you
decide whether to open a fast lube center at a particular location
• Hot Spot Analysis: Using market segmentation and market
potential analysis, this study identi?es “gaps” in the market for
new fast lubes. A Hot Spot Map will show areas that have the
highest potential for a fast lube operator
• Ad Manager: By analyzing your current strategies, determining
what is successful and what potential markets are missing,
Ad Manager helps maximize the effectiveness of your
advertising campaigns
For more information, contact your Castrol Sales Representative.
Call 1.888.CASTROL or log onto www.castrol.com/us.
© 2009 BP LUBRICANTS USA INC. www.castrol.com/us
THE MOST UP-TO-DATE INFORMATION MEANS
YOU MAKE THE BEST DECISIONS FOR YOUR BUSINESS.
doc_131908227.pdf
Castrol Business Intelligence Studies
CASTROL BUSINESS INTELLIGENCE STUDIES
Today’s competitive automotive industry demands understanding the fast lube market, your customers,
and your competition. And that means it’s absolutely crucial to obtain information quickly.
Castrol’s Business Intelligence Studies helps you effectively leverage information by integrating data
then allowing you to view your results in detailed maps. You’ll be able to dramatically change the way
you do business through the use of customer marketing analysis, store market analysis, and much more.
Castrol Business Intelligence Studies puts business-building information at your ?ngertips:
ENHANCED COMPETITOR ANALYSIS
Analyze your competition with direct and indirect competitor maps and lists by site proximity.
CUSTOMIZED ADVERTISING & MARKETING CAMPAIGNS
Identify radio, TV, and other media opportunities based on the demographics of your area
and your target customers.
INCREASED MARKET KNOWLEDGE
Understand your business environment with demographic pro?les, customer pro?le summaries,
and potential traf?c counts.
Increase Car Count
BP Lubricants USA Inc. reserves the right to change, modify or cancel this program and all related marketing materials at any time.
In this competitive business environment, having accurate and
up-to-date information about your business can seriously impact
your success. Castrol’s Business Intelligence Studies provides you
with crucial business insights through three dynamic reports:
• Site Analysis: 1-3-5 Mile Radius Report —This study helps you
decide whether to open a fast lube center at a particular location
• Hot Spot Analysis: Using market segmentation and market
potential analysis, this study identi?es “gaps” in the market for
new fast lubes. A Hot Spot Map will show areas that have the
highest potential for a fast lube operator
• Ad Manager: By analyzing your current strategies, determining
what is successful and what potential markets are missing,
Ad Manager helps maximize the effectiveness of your
advertising campaigns
For more information, contact your Castrol Sales Representative.
Call 1.888.CASTROL or log onto www.castrol.com/us.
© 2009 BP LUBRICANTS USA INC. www.castrol.com/us
THE MOST UP-TO-DATE INFORMATION MEANS
YOU MAKE THE BEST DECISIONS FOR YOUR BUSINESS.
doc_131908227.pdf