Description
Overview of Retail Sector
India and diamonds are the best known combination throughout the diamond industry
Branded jewellery is the new mantra in the market, having rapidly acquired a niche over the past few years.
Brand building, and creating brand identity is the focus of every retailer in India at present
The Indian retail scene is set to flourish and there is no looking back for those who know how to sell jewellery to a Indian women, since jewellery is a part of Indian tradition and customs.
Topic: Retail Industry…
Presented By:
Madhavi deshmukh Dipti Lohchab Selina D’souza Sanjay durve Jennifer fernandes
Overview of Retail Sector…
• India and diamonds are the best known combination throughout the diamond industry • Branded jewellery is the new mantra in the market, having rapidly acquired a niche over the past few years • Brand building, and creating brand identity is the focus of every retailer in India at present • The Indian retail scene is set to flourish and there is no looking back for those who know how to sell jewellery to a Indian women, since jewellery is a part of Indian tradition and customs.
CHANGING SCENARIO
YESTERDAY
UNBRANDED, FROM FAMILY JEWELLERS
GOLD JEWELLERY JEWELLERY FOR INVESTMENT TRADITIONAL ETHNIC AND CHUNKY DESIGNS MARRIAGE AND FESTIVAL AS PEAK SEASON
TODAY
BRANDED DIAMOND STUDDED JEWELLERY JEWELLERY FOR FASHION FASHINABLE, LIGHT WEIGHT AND INNOVATIVE DESIGNS WEARABILITY AND GIFTS SPREADING THE DEMAND THROUGH THE YEAR
Business Overview…
? Established in 2005. ? Among the top 10 branded jewellery in India promoted by Diamond Trading Company (DTC) ? At present having 20 retail outlets spread across 7 states in India. ? Announced its foray into the luxury retail market through a new entity ‘Elegance'.
? Present turnover of Elegance is 150 Crores FY 2010-2011 and projected to be 200 Crores by 2015.
MARKET SHARE
80% 70% 60%
50%
40%
30%
20%
10%
0%
• VISION:
To be the top Diamond Jewellery brand in Indian retail market.
• MISSION: To develop, produce and sell high quality jewellery and accessories to help our customer to get the maximum value for money.
Organogram
BUSINESS DEVELOPMENT
STRATEGY
• To design cost effective, innovative options for boosting sales. • Implementing preconceived sales Development strategies. • Managing pre-allocated budgets. • Developing new sales relationships to increase business volume.
Marketing…
?Main object :- Increase the footfall/walk-ins in the store ?Target Audience:-Ladies between 25-45 yrs •Identify your target audience:-To achieve your brand marketing goals it is important that you know your target market inside and out. This requires conducting a market analysis. This market analysis must be as in-depth as possible providing you will all the data you need to reach your target effectively.
?Advertisement the product:-The product is advertised through different channels depending upon the target audience.Radio,Brouchers,Newspapers ad
Television:- 2-4 pm and 8-10 pm since the majority of the daily soaps are telecasted during this slot ?Visual Merchandising
Sales….
? Annual Sales Target:-Depending on the previous year sales the coming year sales is decided. The annual sales target is than divided as per the regions and thereby the target is fixed for each store. ? The main K.R.A :-is to achieve of their sales target. ? Customer Service:-Along with the unique collection offered we focus on the customer service and customer relationship. We believe that every customer who walks-in to the store is a serious customer.
Merchandising…
• RETAIL MERCHANDISING
• It is necessary to determine where merchandise is needed and ensure that the merchandise reaches the required stores at the right time and the right condition Process of merchandise management includes • the developing of strategies to ensure that the right product Is bought at the right price • Is available at he right place • At the right time • In the right amount • In order o satisfy he needs of the target customer • No one in retail can avoid any contact with merchandising activities • Merchandising is the day-to-day business of all retailers • As inventory is sold, new stocks need to be purchased, displayed and sold • Hence merchandising is often said to be at the core of retail management
HR…
• Recruitment • Generalist MIS Joining & exit Formalities Performance Management Rewards & Recognition (STAR Elegance) • Payroll Management • Statutory Compliances (Esic,PF,MLWF) • Industrial Relation • Dealing with grievances & Disciplinary matters • Training & Development Induction & orientation
Administration Dept…
Hiring of security agency uniform
Communication Facilities
OFFICE & PLANT TIMINGS, LEAVE & HOLIDAYS, COMPENSATORY OFF
Office Stationary
Annual Medical Check-up
Branch/ Site Petty Cash Handling
Finance…
• Salaries Expense, Wages Expense, • Supplies Expense, Rent Expense, Advertising Expense, Utilities Expense • Interest Revenues, Gain on Sale of Assets, Gain on Sale of Assets, Service Revenues • Prepaid Insurance, Land, Buildings, Equipment • Cash, Accounts Receivable
IT Department
SWOT Analysis…
Strength
?Has a very efficient and professional team ?Lots of different types of stock ?Have sufficient resource and capital to invest ?The flexibility to provide custom pieces.
Opportunities
?Expansion in retail outlet ?Increasing online sales ?A growing local market
Weaknesses
?Lower returns and profit margins ?The struggle to constantly create new designs. ?Limited time and budget to market the company to the segmented target population
Threats
?Seven other jewelers in the town ?Increasing rental rates ?A slowdown of the economy that will have a reduction on individual's discretionary income.
The Road Ahead…
• Addition of 10 new stores within 1 year. • Focusing on untapped export markets to increase the global presence. • To focus on getting edge over close competitors.
Any Questions???
19
20
doc_395459705.pptx
Overview of Retail Sector
India and diamonds are the best known combination throughout the diamond industry
Branded jewellery is the new mantra in the market, having rapidly acquired a niche over the past few years.
Brand building, and creating brand identity is the focus of every retailer in India at present
The Indian retail scene is set to flourish and there is no looking back for those who know how to sell jewellery to a Indian women, since jewellery is a part of Indian tradition and customs.
Topic: Retail Industry…
Presented By:
Madhavi deshmukh Dipti Lohchab Selina D’souza Sanjay durve Jennifer fernandes
Overview of Retail Sector…
• India and diamonds are the best known combination throughout the diamond industry • Branded jewellery is the new mantra in the market, having rapidly acquired a niche over the past few years • Brand building, and creating brand identity is the focus of every retailer in India at present • The Indian retail scene is set to flourish and there is no looking back for those who know how to sell jewellery to a Indian women, since jewellery is a part of Indian tradition and customs.
CHANGING SCENARIO
YESTERDAY
UNBRANDED, FROM FAMILY JEWELLERS
GOLD JEWELLERY JEWELLERY FOR INVESTMENT TRADITIONAL ETHNIC AND CHUNKY DESIGNS MARRIAGE AND FESTIVAL AS PEAK SEASON
TODAY
BRANDED DIAMOND STUDDED JEWELLERY JEWELLERY FOR FASHION FASHINABLE, LIGHT WEIGHT AND INNOVATIVE DESIGNS WEARABILITY AND GIFTS SPREADING THE DEMAND THROUGH THE YEAR
Business Overview…
? Established in 2005. ? Among the top 10 branded jewellery in India promoted by Diamond Trading Company (DTC) ? At present having 20 retail outlets spread across 7 states in India. ? Announced its foray into the luxury retail market through a new entity ‘Elegance'.
? Present turnover of Elegance is 150 Crores FY 2010-2011 and projected to be 200 Crores by 2015.
MARKET SHARE
80% 70% 60%
50%
40%
30%
20%
10%
0%
• VISION:
To be the top Diamond Jewellery brand in Indian retail market.
• MISSION: To develop, produce and sell high quality jewellery and accessories to help our customer to get the maximum value for money.
Organogram
BUSINESS DEVELOPMENT
STRATEGY
• To design cost effective, innovative options for boosting sales. • Implementing preconceived sales Development strategies. • Managing pre-allocated budgets. • Developing new sales relationships to increase business volume.
Marketing…
?Main object :- Increase the footfall/walk-ins in the store ?Target Audience:-Ladies between 25-45 yrs •Identify your target audience:-To achieve your brand marketing goals it is important that you know your target market inside and out. This requires conducting a market analysis. This market analysis must be as in-depth as possible providing you will all the data you need to reach your target effectively.
?Advertisement the product:-The product is advertised through different channels depending upon the target audience.Radio,Brouchers,Newspapers ad
Television:- 2-4 pm and 8-10 pm since the majority of the daily soaps are telecasted during this slot ?Visual Merchandising
Sales….
? Annual Sales Target:-Depending on the previous year sales the coming year sales is decided. The annual sales target is than divided as per the regions and thereby the target is fixed for each store. ? The main K.R.A :-is to achieve of their sales target. ? Customer Service:-Along with the unique collection offered we focus on the customer service and customer relationship. We believe that every customer who walks-in to the store is a serious customer.
Merchandising…
• RETAIL MERCHANDISING
• It is necessary to determine where merchandise is needed and ensure that the merchandise reaches the required stores at the right time and the right condition Process of merchandise management includes • the developing of strategies to ensure that the right product Is bought at the right price • Is available at he right place • At the right time • In the right amount • In order o satisfy he needs of the target customer • No one in retail can avoid any contact with merchandising activities • Merchandising is the day-to-day business of all retailers • As inventory is sold, new stocks need to be purchased, displayed and sold • Hence merchandising is often said to be at the core of retail management
HR…
• Recruitment • Generalist MIS Joining & exit Formalities Performance Management Rewards & Recognition (STAR Elegance) • Payroll Management • Statutory Compliances (Esic,PF,MLWF) • Industrial Relation • Dealing with grievances & Disciplinary matters • Training & Development Induction & orientation
Administration Dept…
Hiring of security agency uniform
Communication Facilities
OFFICE & PLANT TIMINGS, LEAVE & HOLIDAYS, COMPENSATORY OFF
Office Stationary
Annual Medical Check-up
Branch/ Site Petty Cash Handling
Finance…
• Salaries Expense, Wages Expense, • Supplies Expense, Rent Expense, Advertising Expense, Utilities Expense • Interest Revenues, Gain on Sale of Assets, Gain on Sale of Assets, Service Revenues • Prepaid Insurance, Land, Buildings, Equipment • Cash, Accounts Receivable
IT Department
SWOT Analysis…
Strength
?Has a very efficient and professional team ?Lots of different types of stock ?Have sufficient resource and capital to invest ?The flexibility to provide custom pieces.
Opportunities
?Expansion in retail outlet ?Increasing online sales ?A growing local market
Weaknesses
?Lower returns and profit margins ?The struggle to constantly create new designs. ?Limited time and budget to market the company to the segmented target population
Threats
?Seven other jewelers in the town ?Increasing rental rates ?A slowdown of the economy that will have a reduction on individual's discretionary income.
The Road Ahead…
• Addition of 10 new stores within 1 year. • Focusing on untapped export markets to increase the global presence. • To focus on getting edge over close competitors.
Any Questions???
19
20
doc_395459705.pptx