The Amul word is derived from the Sanskrit "Amoolya". It is a largest food brand in India. The india District Co-operative Milk Producers' Union was registered on December 14, 1946 as a response to exploitation of marginal milk
It was further developed and managed by Dr. V Kurien along with Shri H M Dalaya.
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Case Study - Growth of AMUL
It was further developed and managed by Dr. V Kurien along with Shri H M Dalaya.
For more see on this link
Case Study - Growth of AMUL