Description
In such a brief data regarding carleton university sprott school of business entrepreneurship.
Carleton University
Sprott School of Business
BUSI 2800 - Section B
Fall Term 2014
ENTREPRENEURSHIP
Instructor: Stephen Davies
Office Hours: By appointment, Thursday afternoons 1:30 – 5:30 DT 1009
Email: [email protected]
Course meets: TBD
Thursdays 8:35 am –11:25 am
Pre-requisites & precluded Courses: second-year standing in B.Com., B.I.B., Minor in Business or
Minor in Entrepreneurship.
1.0 COURSE DESCRIPTION
This course targets students who aspire to:
? Own a startup that generates $1M annual revenue within three years after completing
Sprott’s B.Com. Entrepreneneurship Concentration or Sprott’s Minor in Entrepreneurship
? Work for a startup or an organization that fosters entrepreneurship
BUSI 2800 is the introductory course required in both the minor and concentration in
Entrepreneurship at the Sprott School of Business and is focused on the initial elements of new
venture creation. Following an application based approach, student teams will learn how to
build high performance entrepreneurial teams, assess the feasibility of innovative opportunities
they have originated, develop competitive business models, build a minimum viable product,
and test their value propositions with potential customers.
2.0 PREREQUISITES
Second year standing. The School of Business enforces all prerequisites. It is your
responsibility to ensure that you meet the prerequisite requirements for this course. Lack of
prerequisite knowledge may lead to failure in the course. Only the Undergraduate Program
Advisor of the School can waive prerequisite requirements.
3.0 COURSE OBJECTIVES
This course enables students to gain experience doing entrepreneurship and developing hard-to
find skills, not just make students aware of entrepreneurship. Specific objectives include
acquiring the tools and expertise to: a) build high performance entrepreneurial teams, b)
create/discover innovative opportunities; c) critically assess their feasibility; d) develop and test
business models using minimum viable products; e) perform customer validation, pivoting as
required.
4.0 READINGS/TEXTBOOK
Required Text. The following textbook is a requirement for BUSI 2800 Entrepreneurship:
Mullins, J. (2013). The New Business Road Test: What entrepreneurs and executives
should do before launching a lean startup. 4th Edition. London: FT Press (ISBN-10:
129200374X)
Supplemental Reading Links. Extra reading material links will be posted on cuLearn;
while students will not be tested on them, these papers will provide added depth and may be
helpful in preparing project work.
The books that the Entrepreneurship Area recommends students who are serious about
launching and growing ventures read include:
1. Ries, E. (2011) The Lean Startup: How Today's Entrepreneurs Use Continuous
Innovation to Create Radically Successful Businesses. Crown Business (ISBN: 978-
0307887894)
2. Osterwalder, A. and Y. Pigneur, Y. (2010). Business Model Generation. John Wiley &
Sons Inc. (ISBN: 978-0470-87641-1)
3. Horowitz, B. (2014) The Hard Thing About Hard Things: Building a Business When There
Are No Easy Answers. HarperBusiness (ISBN: 978-0062273208)
4. Blank, S. and B. Dorf (2012), The Startup Owner’s Manual. K & S Ranch (ISBN: 978-
0984999309)
5. Thiel, P. (2014) Zero to One: Notes on Startups, or How to Build the Future. Crown
Business. (ISBN: 978-0804139298)
6. Maurya, A. (2012) Running Lean: Iterate from Plan A to a Plan That Works. O'Reilly
Media (ISBN: 978-1449305178)
7. Weinberg, G. and J. Mares (2014) Traction: A Startup Guide to Getting Customers. S-
curves Publishing (ISBN: 978-0976339601)
8. Abrams, R. (2010) Successful Business Plan: Secrets & Strategies Paperback. Planning
Shop. (ISBN: 978-1933895147)
9. Scarborough, N.M. and J. R. Cornwall (2014) Entrepreneurship and Effective Small
Business Management (11th Edition). Prentice Hall (ISBN: 978-0133506327)
10. Mullins, J. (2013) The New Business Road Test: What entrepreneurs and executives
should do before launching a lean startup. (ISBN: 978-1292003740)
11. Alvarez, C. (2014) Lean Customer Development: Building Products Your Customers Will
Buy (ISBN: 978-1449356354)
12. Cooper, B., Vlaskovits, P., Ries, E. (2013) The Lean Entrepreneur: How Visionaries
Create Products, Innovate with New Ventures, and Disrupt Markets. Wiley. (ISBN:
978-1118295342)
13. Kawasaki, G. (2004). The Art of the Start. London: Penguin Group.
(ISBN-10: 1591840562)
5.0 METHOD OF INSTRUCTION
Students will learn key entrepreneurial concepts through experiential learning, lectures,
simulations, videos and interactions with successful entrepreneurs. The format of the course
consists generally of one 170-minute class meeting per week. The primary role of the course
instructor is to lead discussion and experiential learning in practical applications of course
concepts. Class sessions entail a mixture of lecture, videos, problem analysis, guest speakers
and class discussion. The content of any lecture presumes and expects that you have carefully
studied the assigned reading. Lectures emphasize major topics and readings, yet you are
responsible for all assigned materials. It requires active learning, which means that the student
must take responsibility for the learning that takes place. You must do the readings and
homework assigned in order to be prepared for each class. You are encouraged to ask
questions and to stimulate discussion on topics that are of interest to the class.
6.0 EVALUATION
Reflecting the real world of entrepreneurship, your grade performance will depend upon both
individual and group contributions as outlined below:
Entrepreneur Learning No Entrepreneur Learning
Project Option Project Option
Personal Assignments (8) 32% 32%
New Venture Project (group) 35% 35%
Entrepreneur Learning Project 18% 0%
Final exam 15% 33%
100% 100%
New venture bonus* up to 5% up to 5%
* Several students have launched new businesses during the course based upon their
New Venture Idea project. These students will be awarded bonus marks depending
upon the degree of progress achieved towards first revenues.
Personal Assignments. On most weeks students will be assigned activities outside of
the classroom which are intended to apply course concepts to their individual entrepreneurial
situation. As plenty of time is provided for assignments, no credit is given for posting a late
assignment. A missed assignment supported by medical documentation will result in those
marks shifted to the remaining assignments. Further instructions will be posted on the course
cuLearn site.
Entrepreneur Learning Project. Students will have the opportunity to engage active
entrepreneurs and share their learnings for credit. This project may be conducted either
individually or in pairs. For students NOT enrolled in the Sprott School of Business
Entrepreneurship Minor or Concentration programs, this project is optional, but highly
recommended. Students who elect not to complete the Entrepreneur Learning project will have
those marks transferred to their final exam. This option must be declared by the beginning of
class on Week 4. Further instructions will be posted on the course cuLearn site.
New Venture Project. The primary objective of group projects in this course is to
provide experiential learning in the skills necessary for developing real business opportunities
with high performance teams. Key learnings include: leading/building entrepreneurial teams,
opportunity formation and structuring, feasibility assessment, business models, crafting a
minimal viable product, validation with potential customers and presenting promising
opportunities to others. Students will be placed into teams of four with the assistance of the
course instructor. Group formation will reflect the same best practices of diversity used in
successful entrepreneurial endeavours. No late assignments will be accepted. At the
completion of the course, the instructor may adjust group assignment marks awarded to
individuals based on peer feedback. Bonus marks up to 5% are available to those students
launching new ventures based upon course project work. Further instructions will be posted on
the course cuLearn site.
Final Exam. There will be a final exam covering the complete contents of the course
material. Details will be announced before the end of the term. For students who elect not to
complete an Entrepreneur Learning Project as described above, the final exam will comprise
15% of their final grade; otherwise it will count for 33%.
7.0 CONDUCT
Professional conduct is built upon the idea of mutual respect. Such conduct entails (but is not
necessarily limited to):
- Attending the class. Each class benefits from the attendance and participation of all
students. Your grade for participation will be affected by absences. Regular class attendance
is important and required. I expect you to attend class and contribute to a quality discussion.
Class and team discussion of the materials (e.g., readings, assignments, and cases) are an
important part of the learning process. If circumstances prevent attendance at a class
meeting, please remember that you are responsible for all materials discussed, handouts
distributed, assignments covered, and announcements made.
- Arriving on time. Late arrivals are disruptive to both lectures and class discussion, and show
disrespect to those who are on time.
- Minimizing disruptions. You should not leave and re-enter the class. You should avoid
engaging in side conversations after class has begun.
- Focusing on the class. While you may take notes on laptops, do not use laptop computers
or hand-held devices for other tasks while in class. Activities such as net surfing, and
answering email are very impolite and disruptive both to neighbors and the class.
- Being prepared for class. You should be ready to discuss any assigned readings and to
answer any assigned questions for each day's class, including being ready to open a case
assigned for that day.
- Cellular phones. The use of cellular phones IS NOT PERMITTED in this class. It is
disruptive to the instructor and class members. If you carry a phone to class, please make
sure it is turned off. If an emergency situation requires you to keep your cell phone turned on
you may wish to keep the silent mode on, please discuss this with the instructor prior to the
class starting.
8.0 OFFICE HOURS
The course instructor is available for consultation by email daily, and office hours are generally
by appointment, either before or after class. Teaching assistants may be available for
consultation depending on budget allocation. Days, times and location will be announced in
class by the instructor and posted to the course website, if any.
9.0 SCHEDULE BUSI 2800 SECTION B - FALL 2014
Week Date Topics
Assignments
(due before
class start)
Text
Chapter
s
(read
before
class
1
Sept 4
Course Introduction
Entrepreneurship - Basic Concepts
2
Sept 11
Entrepreneurial Characteristics
Building an Entrepreneurial Team
Assignment #1 - Building
Entrepreneurial Teams
3
Sept 18
Discovering Opportunities: Idea Generation
Assignment #2 - Building
Entrepreneurial Drive
1
4
Sept 25
Discovering Opportunities: Market Approach
Assignment #3 - Creating
Opportunities
Declaration of Entrepreneur
Learning Project Option
2, 6
5
Oct 2
Discovering Opportunities: Innovation
Approach
Assignment #4 - Opportunities
from Markets
3, 4
6
Oct 9
Discovering Opportunities: Innovation
Approach
Group Project: 50 Ideas Due
5, 7
7
Oct 16
Opportunity Screening
Market Screening
8, 9
8
Oct 23
Opportunities: Business Models
Group Project: 5 Ideas Due
10, 14
Oct 30
No Class
9
Nov 6
Feasibility Screening
Assignment #6 - Business
Models
12, 13
10
Nov 13
Pitching Opportunities (Guest speaker)
Customer Validation
Assignment #7-Pitching
Opportunities
11
11
Nov 20
Topics in Entrepreneurship
Protecting Innovations
Assignment #8 - Entrepreneurial
Design
Group Project:
Final Report due
15
12
Nov 27
Presenting Opportunities
Opportunity Fair
Assignment #9 - Course
feedback
Entrepreneur Learning Project
Due
(if option selected)
13
Dec 4
Presenting Opportunities
IMPORTANT ADDITIONAL INFORMATION
10.0 ACADEMIC INTEGRITY
Ethics and values are very important in the world of business, non-profit and government
organizations. We will consider ethical issues throughout this course. Ethics and values are also
important in education. Instructors will assume, unless there is evidence to the contrary, that
you are an ethical student. To help you fulfill your ethical responsibilities as a student, the
ethical standards for this course are listed below.
Graded Group Assignments
All work is to be performed exclusively by the members of the group and all group members
must contribute their fair share to each assignment. If outside research is performed, sources
are to be cited and information discovered via outside research is to be clearly labeled as
such. If outside research is performed, the products of your research are not to be shared
with any student who is not a member of the group.
Examinations
All exams must be the exclusive work of the individual student.
Plagiarism
Plagiarism is the passing off of someone else's work as your own and is a serious academic
offence. For the details of what constitutes plagiarism, the potential penalties and the
procedures refer to the section on Instructional Offences in the Undergraduate Calendar.
What are the Penalties for Plagiarism?
A student found to have plagiarized an assignment may be subject to one of several
penalties including: expulsion; suspension from all studies at Carleton; suspension from full-
time studies; and/or a reprimand; a refusal of permission to continue or to register in a
specific degree program; academic probation; award of an FNS, Fail, or an ABS.
What are the Procedures?
All allegations of plagiarism are reported to the faculty of Dean of FASS and Management.
Documentation is prepared by instructors and/or departmental chairs. The Dean writes to the
student and the University Ombudsperson about the alleged plagiarism. The Dean reviews
the allegation. If it is not resolved at this level then it is referred to a tribunal appointed by the
Senate.
Plagiarism and cheating at the graduate level are viewed as being particularly serious
and the sanctions imposed are accordingly severe. Students are expected to familiarize
themselves with and follow the Carleton University Student Academic Integrity Policy (Seehttp://www2.carleton.ca/sasc/advisingcentre/academic-integrity/). The Policy is strictly
enforced and is binding on all students. Plagiarism and cheating – presenting another’s
ideas, arguments, words or images as your own, using unauthorized material,
misrepresentation, fabricating or misrepresenting research data, unauthorized co-operation
or collaboration or completing work for another student – weaken the quality of the graduate
degree. Academic dishonesty in any form will not be tolerated. Students who infringe the
Policy may be subject to one of several penalties including: expulsion; suspension from all
studies at Carleton; suspension from full-time studies; a refusal of permission to continue or
to register in a specific degree program; academic probation; or a grade of Failure in the
course.
For more information on Carleton University's Academic Integrity Policy, consult:http://www1.carleton.ca/studentaffairs/academic-integrity/
11.0 REQUIRED CALCULATOR IN BUSI COURSE EXAMINATIONS
If you are purchasing a calculator, we recommend any one of the following options: Texas
Instruments BA II Plus (including Pro Model), Hewlett Packard HP 12C (including Platinum
model), Staples Financial Calculator, Sharp EL-738C & Hewlett Packard HP 10bII
12.0 GROUP WORK
The Sprott School of Business encourages group assignments in the school for several
reasons. They provide you with opportunities to develop and enhance interpersonal,
communication, leadership, follower-ship and other group skills. Group assignments are also
good for learning integrative skills for putting together a complex task. Your professor may
assign one or more group tasks/assignments/projects in this course. If you have a group
assignment, you may find useful the resources athttp://sprott.carleton.ca/academic_programs/groupwork.html
Before embarking on a specific problem as a group, it is your responsibility to ensure that the
problem is meant to be a group assignment and not an individual one.
13.0 ASSIGNMENT OF GRADES
In accordance with the Carleton University Undergraduate Calendar (p 34), the letter grades
assigned in this course will have the following percentage equivalents:
A+ = 90-100 B+ = 77-79 C+ = 67-69 D+ = 57-59
A = 85-89 B = 73-76 C = 63-66 D = 53-56
A - = 80-84 B - = 70-72 C - = 60-62 D - = 50-52
F = Below 50 WDN = Withdrawn from the course
ABS = Student absent from final exam
DEF = Deferred (See above)
FND = (Failed, no Deferred) = Student could not pass the course even with 100% on final exam
14.0 ACADEMIC ACCOMMODATIONS FOR STUDENTS WITH DISABILITIES
The Paul Menton Centre for Students with Disabilities (PMC) provides services to students with
Learning Disabilities (LD), psychiatric/mental health disabilities, Attention Deficit Hyperactivity
Disorder (ADHD), Autism Spectrum Disorders (ASD), chronic medical conditions, and
impairments in mobility, hearing, and vision. If you have a disability requiring academic
accommodations in this course, please contact PMC at 613-520-6608 or [email protected] for a
formal evaluation. If you are already registered with the PMC, contact your PMC coordinator to
send me your Letter of Accommodation at the beginning of the term, and no later than two
weeks before the first in-class scheduled test or exam requiring accommodation (if applicable).
After requesting accommodation from PMC, meet with me to ensure accommodation
arrangements are made. Please consult the PMC website for the deadline to request
accommodations for the formally-scheduled exam (if applicable).
- The deadlines for contacting the Paul Menton Centre regarding accommodation for final
exams for the December 2014 exam period is November 7, 2014 and for the April 2015 exam
period is March 8, 2014.
For Religious Obligations:
Students requesting academic accommodation on the basis of religious obligation should make
a formal, written request to their instructors for alternate dates and/or means of satisfying
academic requirements. Such requests should be made during the first two weeks of class, or
as soon as possible after the need for accommodation is known to exist, but no later than two
weeks before the compulsory event.
Accommodation is to be worked out directly and on an individual basis between the student and
the instructor(s) involved. Instructors will make accommodations in a way that avoids academic
disadvantage to the student.
Students or instructors who have questions or want to confirm accommodation eligibility of a
religious event or practice may refer to the Equity Services website for a list of holy days and
Carleton's Academic Accommodation policies, or may contact an Equity Services Advisor in the
Equity Services Department for assistance.
For Pregnancy:
Pregnant students requiring academic accommodations are encouraged to contact an Equity
Advisor in Equity Services to complete a letter of accommodation. The student must then make
an appointment to discuss her needs with the instructor at least two weeks prior to the first
academic event in which it is anticipated the accommodation will be required.
15.0 ASSISTANCE FOR STUDENTS
Student Academic Success Centre (SASC): www.carleton.ca/sasc
Writing Tutorial Services:http://www1.carleton.ca/sasc/writing-tutorial-service/
Peer Assisted Study Sessions (PASS): www.carleton.ca/sasc/peer-assisted-study-sessions
16.0 RELIGIOUS OBSERVANCE
Students requesting academic accommodation on the basis of religious observance should
make a formal, written request to their instructors for alternate dates and/or means of satisfying
academic requirements. Such requests should be made during the first two weeks of class, or
as soon as possible after the need for accommodation is known to exist, but no later than two
weeks before the compulsory academic event. Accommodation is to be worked out directly and
on an individual basis between the student and the instructor(s) involved. Instructors will make
accommodations in a way that avoids academic disadvantage to the student. Students or
instructors who have questions or want to confirm accommodation eligibility of a religious event
or practice may refer to the Equity Services website for a list of holy days and Carleton's
Academic Accommodation policies, or may contact an Equity Services Advisor in the Equity
Services Department for assistance.
17.0 CHANGES TO THE SYLLABUS
A syllabus is a tool to help you plan your time. Every effort is made to make the syllabus as
complete as possible, but there may be occasions when changes are required. The instructor
will announce any deviations from the syllabus in class and the change will be posted on the
course web page.
18.0 SATISFACTORY IN-TERM PERFORMANCE
The requirement for Satisfactory In-term Performance is set at 50% of all, not each, pre-final
personal term work (i.e. personal assignments; not project or group work). It is the student’s
responsibility to monitor and maintain their own performance during the course of the term.
Unsatisfactory In-term Performance in this course will lead to Failure-No Deferral (FND) in this
course, regardless of Final exam performance.
19.0 IMPORTANT INFORMATION
- University rules regarding registration, withdrawal, appealing marks, and most anything else
you might need to know can be found on the university’s website, here:http://calendar.carleton.ca/undergrad/regulations/academicregulationsoftheuniversity/
- It is the student’s responsibility to retain a hard copy of all work that is submitted.
- All final grades are subject to the Dean’s approval.
- Please note that you will be able to link your CONNECT (MyCarleton) account to other non-
CONNECT accounts and receive emails from us. However, for us to respond to your emails, we
need to see your full name, CU ID, and the email must be written from your valid CONNECT
address. Therefore, it would be easier to respond to your inquiries if you would send all email
from your connect account. If you do not have or have yet to activate this account, you may
wish to do so by visitinghttps://portal.carleton.ca/
- All course communication with the instructor should be conducted via the email listed at the
top of this outline. The instructor will not respond to text messages, Twitter, Facebook,
Linkedin, or any other type of social media for course related items.
20.0 RELEVANT DATES
September 2-3
Academic Orientation. All students are expected to be on campus. Class and laboratory
preparations, departmental introductions for students and other academic preparation activities
will be held.
September 4
Fall and fall/winter classes begin.
September 17
Last day of registration for fall term and fall/winter courses.
Last day to change courses or sections (including auditing) for fall/winter and fall term courses.
September 30
Last day to withdraw from Fall term and Fall/Winter courses with a full fee adjustment.
Withdrawals after this date will create no financial change to Fall term fees (financial
withdrawal).
October 10
December examination schedule (fall term final and fall/winter mid-terms) available online.
October 13
Statutory holiday, University closed.
October 27-31
Fall break. Classes are suspended.
November 7
Last day to submit, to the Paul Menton Centre for Students with Disabilities, Formal
Examination Accommodation Forms for December examinations.
November 24
Last day for tests or examinations in courses below the 4000-level before the final examination
period (see Examinations Regulations in the Academic Regulations of the University section of
the calendar).
December 8
Fall term ends
Last day of fall-term classes.
Last day for academic withdrawal from fall term courses.
Last day for handing in term work and the last day that can be specified by a course instructor
as a due date for term work for fall term courses.
December 9
No classes or examinations take place.
December 10 – 21
Final examinations in fall term courses and mid-term examinations in fall/winter courses may be
held. Examinations are normally held all seven days of the week.
December 21
All take home examinations are due
December 25 to January 2
University closed
doc_419997109.pdf
In such a brief data regarding carleton university sprott school of business entrepreneurship.
Carleton University
Sprott School of Business
BUSI 2800 - Section B
Fall Term 2014
ENTREPRENEURSHIP
Instructor: Stephen Davies
Office Hours: By appointment, Thursday afternoons 1:30 – 5:30 DT 1009
Email: [email protected]
Course meets: TBD
Thursdays 8:35 am –11:25 am
Pre-requisites & precluded Courses: second-year standing in B.Com., B.I.B., Minor in Business or
Minor in Entrepreneurship.
1.0 COURSE DESCRIPTION
This course targets students who aspire to:
? Own a startup that generates $1M annual revenue within three years after completing
Sprott’s B.Com. Entrepreneneurship Concentration or Sprott’s Minor in Entrepreneurship
? Work for a startup or an organization that fosters entrepreneurship
BUSI 2800 is the introductory course required in both the minor and concentration in
Entrepreneurship at the Sprott School of Business and is focused on the initial elements of new
venture creation. Following an application based approach, student teams will learn how to
build high performance entrepreneurial teams, assess the feasibility of innovative opportunities
they have originated, develop competitive business models, build a minimum viable product,
and test their value propositions with potential customers.
2.0 PREREQUISITES
Second year standing. The School of Business enforces all prerequisites. It is your
responsibility to ensure that you meet the prerequisite requirements for this course. Lack of
prerequisite knowledge may lead to failure in the course. Only the Undergraduate Program
Advisor of the School can waive prerequisite requirements.
3.0 COURSE OBJECTIVES
This course enables students to gain experience doing entrepreneurship and developing hard-to
find skills, not just make students aware of entrepreneurship. Specific objectives include
acquiring the tools and expertise to: a) build high performance entrepreneurial teams, b)
create/discover innovative opportunities; c) critically assess their feasibility; d) develop and test
business models using minimum viable products; e) perform customer validation, pivoting as
required.
4.0 READINGS/TEXTBOOK
Required Text. The following textbook is a requirement for BUSI 2800 Entrepreneurship:
Mullins, J. (2013). The New Business Road Test: What entrepreneurs and executives
should do before launching a lean startup. 4th Edition. London: FT Press (ISBN-10:
129200374X)
Supplemental Reading Links. Extra reading material links will be posted on cuLearn;
while students will not be tested on them, these papers will provide added depth and may be
helpful in preparing project work.
The books that the Entrepreneurship Area recommends students who are serious about
launching and growing ventures read include:
1. Ries, E. (2011) The Lean Startup: How Today's Entrepreneurs Use Continuous
Innovation to Create Radically Successful Businesses. Crown Business (ISBN: 978-
0307887894)
2. Osterwalder, A. and Y. Pigneur, Y. (2010). Business Model Generation. John Wiley &
Sons Inc. (ISBN: 978-0470-87641-1)
3. Horowitz, B. (2014) The Hard Thing About Hard Things: Building a Business When There
Are No Easy Answers. HarperBusiness (ISBN: 978-0062273208)
4. Blank, S. and B. Dorf (2012), The Startup Owner’s Manual. K & S Ranch (ISBN: 978-
0984999309)
5. Thiel, P. (2014) Zero to One: Notes on Startups, or How to Build the Future. Crown
Business. (ISBN: 978-0804139298)
6. Maurya, A. (2012) Running Lean: Iterate from Plan A to a Plan That Works. O'Reilly
Media (ISBN: 978-1449305178)
7. Weinberg, G. and J. Mares (2014) Traction: A Startup Guide to Getting Customers. S-
curves Publishing (ISBN: 978-0976339601)
8. Abrams, R. (2010) Successful Business Plan: Secrets & Strategies Paperback. Planning
Shop. (ISBN: 978-1933895147)
9. Scarborough, N.M. and J. R. Cornwall (2014) Entrepreneurship and Effective Small
Business Management (11th Edition). Prentice Hall (ISBN: 978-0133506327)
10. Mullins, J. (2013) The New Business Road Test: What entrepreneurs and executives
should do before launching a lean startup. (ISBN: 978-1292003740)
11. Alvarez, C. (2014) Lean Customer Development: Building Products Your Customers Will
Buy (ISBN: 978-1449356354)
12. Cooper, B., Vlaskovits, P., Ries, E. (2013) The Lean Entrepreneur: How Visionaries
Create Products, Innovate with New Ventures, and Disrupt Markets. Wiley. (ISBN:
978-1118295342)
13. Kawasaki, G. (2004). The Art of the Start. London: Penguin Group.
(ISBN-10: 1591840562)
5.0 METHOD OF INSTRUCTION
Students will learn key entrepreneurial concepts through experiential learning, lectures,
simulations, videos and interactions with successful entrepreneurs. The format of the course
consists generally of one 170-minute class meeting per week. The primary role of the course
instructor is to lead discussion and experiential learning in practical applications of course
concepts. Class sessions entail a mixture of lecture, videos, problem analysis, guest speakers
and class discussion. The content of any lecture presumes and expects that you have carefully
studied the assigned reading. Lectures emphasize major topics and readings, yet you are
responsible for all assigned materials. It requires active learning, which means that the student
must take responsibility for the learning that takes place. You must do the readings and
homework assigned in order to be prepared for each class. You are encouraged to ask
questions and to stimulate discussion on topics that are of interest to the class.
6.0 EVALUATION
Reflecting the real world of entrepreneurship, your grade performance will depend upon both
individual and group contributions as outlined below:
Entrepreneur Learning No Entrepreneur Learning
Project Option Project Option
Personal Assignments (8) 32% 32%
New Venture Project (group) 35% 35%
Entrepreneur Learning Project 18% 0%
Final exam 15% 33%
100% 100%
New venture bonus* up to 5% up to 5%
* Several students have launched new businesses during the course based upon their
New Venture Idea project. These students will be awarded bonus marks depending
upon the degree of progress achieved towards first revenues.
Personal Assignments. On most weeks students will be assigned activities outside of
the classroom which are intended to apply course concepts to their individual entrepreneurial
situation. As plenty of time is provided for assignments, no credit is given for posting a late
assignment. A missed assignment supported by medical documentation will result in those
marks shifted to the remaining assignments. Further instructions will be posted on the course
cuLearn site.
Entrepreneur Learning Project. Students will have the opportunity to engage active
entrepreneurs and share their learnings for credit. This project may be conducted either
individually or in pairs. For students NOT enrolled in the Sprott School of Business
Entrepreneurship Minor or Concentration programs, this project is optional, but highly
recommended. Students who elect not to complete the Entrepreneur Learning project will have
those marks transferred to their final exam. This option must be declared by the beginning of
class on Week 4. Further instructions will be posted on the course cuLearn site.
New Venture Project. The primary objective of group projects in this course is to
provide experiential learning in the skills necessary for developing real business opportunities
with high performance teams. Key learnings include: leading/building entrepreneurial teams,
opportunity formation and structuring, feasibility assessment, business models, crafting a
minimal viable product, validation with potential customers and presenting promising
opportunities to others. Students will be placed into teams of four with the assistance of the
course instructor. Group formation will reflect the same best practices of diversity used in
successful entrepreneurial endeavours. No late assignments will be accepted. At the
completion of the course, the instructor may adjust group assignment marks awarded to
individuals based on peer feedback. Bonus marks up to 5% are available to those students
launching new ventures based upon course project work. Further instructions will be posted on
the course cuLearn site.
Final Exam. There will be a final exam covering the complete contents of the course
material. Details will be announced before the end of the term. For students who elect not to
complete an Entrepreneur Learning Project as described above, the final exam will comprise
15% of their final grade; otherwise it will count for 33%.
7.0 CONDUCT
Professional conduct is built upon the idea of mutual respect. Such conduct entails (but is not
necessarily limited to):
- Attending the class. Each class benefits from the attendance and participation of all
students. Your grade for participation will be affected by absences. Regular class attendance
is important and required. I expect you to attend class and contribute to a quality discussion.
Class and team discussion of the materials (e.g., readings, assignments, and cases) are an
important part of the learning process. If circumstances prevent attendance at a class
meeting, please remember that you are responsible for all materials discussed, handouts
distributed, assignments covered, and announcements made.
- Arriving on time. Late arrivals are disruptive to both lectures and class discussion, and show
disrespect to those who are on time.
- Minimizing disruptions. You should not leave and re-enter the class. You should avoid
engaging in side conversations after class has begun.
- Focusing on the class. While you may take notes on laptops, do not use laptop computers
or hand-held devices for other tasks while in class. Activities such as net surfing, and
answering email are very impolite and disruptive both to neighbors and the class.
- Being prepared for class. You should be ready to discuss any assigned readings and to
answer any assigned questions for each day's class, including being ready to open a case
assigned for that day.
- Cellular phones. The use of cellular phones IS NOT PERMITTED in this class. It is
disruptive to the instructor and class members. If you carry a phone to class, please make
sure it is turned off. If an emergency situation requires you to keep your cell phone turned on
you may wish to keep the silent mode on, please discuss this with the instructor prior to the
class starting.
8.0 OFFICE HOURS
The course instructor is available for consultation by email daily, and office hours are generally
by appointment, either before or after class. Teaching assistants may be available for
consultation depending on budget allocation. Days, times and location will be announced in
class by the instructor and posted to the course website, if any.
9.0 SCHEDULE BUSI 2800 SECTION B - FALL 2014
Week Date Topics
Assignments
(due before
class start)
Text
Chapter
s
(read
before
class
1
Sept 4
Course Introduction
Entrepreneurship - Basic Concepts
2
Sept 11
Entrepreneurial Characteristics
Building an Entrepreneurial Team
Assignment #1 - Building
Entrepreneurial Teams
3
Sept 18
Discovering Opportunities: Idea Generation
Assignment #2 - Building
Entrepreneurial Drive
1
4
Sept 25
Discovering Opportunities: Market Approach
Assignment #3 - Creating
Opportunities
Declaration of Entrepreneur
Learning Project Option
2, 6
5
Oct 2
Discovering Opportunities: Innovation
Approach
Assignment #4 - Opportunities
from Markets
3, 4
6
Oct 9
Discovering Opportunities: Innovation
Approach
Group Project: 50 Ideas Due
5, 7
7
Oct 16
Opportunity Screening
Market Screening
8, 9
8
Oct 23
Opportunities: Business Models
Group Project: 5 Ideas Due
10, 14
Oct 30
No Class
9
Nov 6
Feasibility Screening
Assignment #6 - Business
Models
12, 13
10
Nov 13
Pitching Opportunities (Guest speaker)
Customer Validation
Assignment #7-Pitching
Opportunities
11
11
Nov 20
Topics in Entrepreneurship
Protecting Innovations
Assignment #8 - Entrepreneurial
Design
Group Project:
Final Report due
15
12
Nov 27
Presenting Opportunities
Opportunity Fair
Assignment #9 - Course
feedback
Entrepreneur Learning Project
Due
(if option selected)
13
Dec 4
Presenting Opportunities
IMPORTANT ADDITIONAL INFORMATION
10.0 ACADEMIC INTEGRITY
Ethics and values are very important in the world of business, non-profit and government
organizations. We will consider ethical issues throughout this course. Ethics and values are also
important in education. Instructors will assume, unless there is evidence to the contrary, that
you are an ethical student. To help you fulfill your ethical responsibilities as a student, the
ethical standards for this course are listed below.
Graded Group Assignments
All work is to be performed exclusively by the members of the group and all group members
must contribute their fair share to each assignment. If outside research is performed, sources
are to be cited and information discovered via outside research is to be clearly labeled as
such. If outside research is performed, the products of your research are not to be shared
with any student who is not a member of the group.
Examinations
All exams must be the exclusive work of the individual student.
Plagiarism
Plagiarism is the passing off of someone else's work as your own and is a serious academic
offence. For the details of what constitutes plagiarism, the potential penalties and the
procedures refer to the section on Instructional Offences in the Undergraduate Calendar.
What are the Penalties for Plagiarism?
A student found to have plagiarized an assignment may be subject to one of several
penalties including: expulsion; suspension from all studies at Carleton; suspension from full-
time studies; and/or a reprimand; a refusal of permission to continue or to register in a
specific degree program; academic probation; award of an FNS, Fail, or an ABS.
What are the Procedures?
All allegations of plagiarism are reported to the faculty of Dean of FASS and Management.
Documentation is prepared by instructors and/or departmental chairs. The Dean writes to the
student and the University Ombudsperson about the alleged plagiarism. The Dean reviews
the allegation. If it is not resolved at this level then it is referred to a tribunal appointed by the
Senate.
Plagiarism and cheating at the graduate level are viewed as being particularly serious
and the sanctions imposed are accordingly severe. Students are expected to familiarize
themselves with and follow the Carleton University Student Academic Integrity Policy (Seehttp://www2.carleton.ca/sasc/advisingcentre/academic-integrity/). The Policy is strictly
enforced and is binding on all students. Plagiarism and cheating – presenting another’s
ideas, arguments, words or images as your own, using unauthorized material,
misrepresentation, fabricating or misrepresenting research data, unauthorized co-operation
or collaboration or completing work for another student – weaken the quality of the graduate
degree. Academic dishonesty in any form will not be tolerated. Students who infringe the
Policy may be subject to one of several penalties including: expulsion; suspension from all
studies at Carleton; suspension from full-time studies; a refusal of permission to continue or
to register in a specific degree program; academic probation; or a grade of Failure in the
course.
For more information on Carleton University's Academic Integrity Policy, consult:http://www1.carleton.ca/studentaffairs/academic-integrity/
11.0 REQUIRED CALCULATOR IN BUSI COURSE EXAMINATIONS
If you are purchasing a calculator, we recommend any one of the following options: Texas
Instruments BA II Plus (including Pro Model), Hewlett Packard HP 12C (including Platinum
model), Staples Financial Calculator, Sharp EL-738C & Hewlett Packard HP 10bII
12.0 GROUP WORK
The Sprott School of Business encourages group assignments in the school for several
reasons. They provide you with opportunities to develop and enhance interpersonal,
communication, leadership, follower-ship and other group skills. Group assignments are also
good for learning integrative skills for putting together a complex task. Your professor may
assign one or more group tasks/assignments/projects in this course. If you have a group
assignment, you may find useful the resources athttp://sprott.carleton.ca/academic_programs/groupwork.html
Before embarking on a specific problem as a group, it is your responsibility to ensure that the
problem is meant to be a group assignment and not an individual one.
13.0 ASSIGNMENT OF GRADES
In accordance with the Carleton University Undergraduate Calendar (p 34), the letter grades
assigned in this course will have the following percentage equivalents:
A+ = 90-100 B+ = 77-79 C+ = 67-69 D+ = 57-59
A = 85-89 B = 73-76 C = 63-66 D = 53-56
A - = 80-84 B - = 70-72 C - = 60-62 D - = 50-52
F = Below 50 WDN = Withdrawn from the course
ABS = Student absent from final exam
DEF = Deferred (See above)
FND = (Failed, no Deferred) = Student could not pass the course even with 100% on final exam
14.0 ACADEMIC ACCOMMODATIONS FOR STUDENTS WITH DISABILITIES
The Paul Menton Centre for Students with Disabilities (PMC) provides services to students with
Learning Disabilities (LD), psychiatric/mental health disabilities, Attention Deficit Hyperactivity
Disorder (ADHD), Autism Spectrum Disorders (ASD), chronic medical conditions, and
impairments in mobility, hearing, and vision. If you have a disability requiring academic
accommodations in this course, please contact PMC at 613-520-6608 or [email protected] for a
formal evaluation. If you are already registered with the PMC, contact your PMC coordinator to
send me your Letter of Accommodation at the beginning of the term, and no later than two
weeks before the first in-class scheduled test or exam requiring accommodation (if applicable).
After requesting accommodation from PMC, meet with me to ensure accommodation
arrangements are made. Please consult the PMC website for the deadline to request
accommodations for the formally-scheduled exam (if applicable).
- The deadlines for contacting the Paul Menton Centre regarding accommodation for final
exams for the December 2014 exam period is November 7, 2014 and for the April 2015 exam
period is March 8, 2014.
For Religious Obligations:
Students requesting academic accommodation on the basis of religious obligation should make
a formal, written request to their instructors for alternate dates and/or means of satisfying
academic requirements. Such requests should be made during the first two weeks of class, or
as soon as possible after the need for accommodation is known to exist, but no later than two
weeks before the compulsory event.
Accommodation is to be worked out directly and on an individual basis between the student and
the instructor(s) involved. Instructors will make accommodations in a way that avoids academic
disadvantage to the student.
Students or instructors who have questions or want to confirm accommodation eligibility of a
religious event or practice may refer to the Equity Services website for a list of holy days and
Carleton's Academic Accommodation policies, or may contact an Equity Services Advisor in the
Equity Services Department for assistance.
For Pregnancy:
Pregnant students requiring academic accommodations are encouraged to contact an Equity
Advisor in Equity Services to complete a letter of accommodation. The student must then make
an appointment to discuss her needs with the instructor at least two weeks prior to the first
academic event in which it is anticipated the accommodation will be required.
15.0 ASSISTANCE FOR STUDENTS
Student Academic Success Centre (SASC): www.carleton.ca/sasc
Writing Tutorial Services:http://www1.carleton.ca/sasc/writing-tutorial-service/
Peer Assisted Study Sessions (PASS): www.carleton.ca/sasc/peer-assisted-study-sessions
16.0 RELIGIOUS OBSERVANCE
Students requesting academic accommodation on the basis of religious observance should
make a formal, written request to their instructors for alternate dates and/or means of satisfying
academic requirements. Such requests should be made during the first two weeks of class, or
as soon as possible after the need for accommodation is known to exist, but no later than two
weeks before the compulsory academic event. Accommodation is to be worked out directly and
on an individual basis between the student and the instructor(s) involved. Instructors will make
accommodations in a way that avoids academic disadvantage to the student. Students or
instructors who have questions or want to confirm accommodation eligibility of a religious event
or practice may refer to the Equity Services website for a list of holy days and Carleton's
Academic Accommodation policies, or may contact an Equity Services Advisor in the Equity
Services Department for assistance.
17.0 CHANGES TO THE SYLLABUS
A syllabus is a tool to help you plan your time. Every effort is made to make the syllabus as
complete as possible, but there may be occasions when changes are required. The instructor
will announce any deviations from the syllabus in class and the change will be posted on the
course web page.
18.0 SATISFACTORY IN-TERM PERFORMANCE
The requirement for Satisfactory In-term Performance is set at 50% of all, not each, pre-final
personal term work (i.e. personal assignments; not project or group work). It is the student’s
responsibility to monitor and maintain their own performance during the course of the term.
Unsatisfactory In-term Performance in this course will lead to Failure-No Deferral (FND) in this
course, regardless of Final exam performance.
19.0 IMPORTANT INFORMATION
- University rules regarding registration, withdrawal, appealing marks, and most anything else
you might need to know can be found on the university’s website, here:http://calendar.carleton.ca/undergrad/regulations/academicregulationsoftheuniversity/
- It is the student’s responsibility to retain a hard copy of all work that is submitted.
- All final grades are subject to the Dean’s approval.
- Please note that you will be able to link your CONNECT (MyCarleton) account to other non-
CONNECT accounts and receive emails from us. However, for us to respond to your emails, we
need to see your full name, CU ID, and the email must be written from your valid CONNECT
address. Therefore, it would be easier to respond to your inquiries if you would send all email
from your connect account. If you do not have or have yet to activate this account, you may
wish to do so by visitinghttps://portal.carleton.ca/
- All course communication with the instructor should be conducted via the email listed at the
top of this outline. The instructor will not respond to text messages, Twitter, Facebook,
Linkedin, or any other type of social media for course related items.
20.0 RELEVANT DATES
September 2-3
Academic Orientation. All students are expected to be on campus. Class and laboratory
preparations, departmental introductions for students and other academic preparation activities
will be held.
September 4
Fall and fall/winter classes begin.
September 17
Last day of registration for fall term and fall/winter courses.
Last day to change courses or sections (including auditing) for fall/winter and fall term courses.
September 30
Last day to withdraw from Fall term and Fall/Winter courses with a full fee adjustment.
Withdrawals after this date will create no financial change to Fall term fees (financial
withdrawal).
October 10
December examination schedule (fall term final and fall/winter mid-terms) available online.
October 13
Statutory holiday, University closed.
October 27-31
Fall break. Classes are suspended.
November 7
Last day to submit, to the Paul Menton Centre for Students with Disabilities, Formal
Examination Accommodation Forms for December examinations.
November 24
Last day for tests or examinations in courses below the 4000-level before the final examination
period (see Examinations Regulations in the Academic Regulations of the University section of
the calendar).
December 8
Fall term ends
Last day of fall-term classes.
Last day for academic withdrawal from fall term courses.
Last day for handing in term work and the last day that can be specified by a course instructor
as a due date for term work for fall term courses.
December 9
No classes or examinations take place.
December 10 – 21
Final examinations in fall term courses and mid-term examinations in fall/winter courses may be
held. Examinations are normally held all seven days of the week.
December 21
All take home examinations are due
December 25 to January 2
University closed
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