Can the amount spent in advertising be better utilized ?

neerajchauhan

Neeraj K Chauhan
It's very important to showcase the product one is selling, to highlight the salient features and why this one is better than the rest.This is done through advertising.

However, companies nowadays have somehow got this notion in their head that advertising can sell anything. If grotesque amounts are spent, adverting is done in an aggressive manner, the feeling is that the product can create a niche for itself even though it might not be what it's said to be.

The companies would be better off spending lesser amounts for advertising and using more of it to further enhance the value of their products.

Lets always keep in mind that the brand value is built around the quality of goods not the quality of advertisement done for it.

:SugarwareZ-216:
 
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