Can overdose of celebrities in ads damage the brands health ?

neerajchauhan

Neeraj K Chauhan
In pure commercial situations, contracts on celebrity endorsements prohibit the same individual from endorsing competing brands within a specified time span. Considering the nature of branding, such stringent conditions get relaxed because the boundaries of competition get blurred in the context of collective good for the market.

Therefore, when a well-known personality encourages tourists to visit various locations in the country by articulating natural beauty of a place or its historical significance, then the same cannot be equated with multiple brand endorsements in the conventional sense.

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