States like Delhi and Maharashtra are exploring the possibility of imposing taxes on services like MMS, downloads, caller tunes, ringtones, and other such value added services.
Mobile VAS are the premium services offered by cellular phone operators and service providers, Currently the govt is taxing all for all voice and VAS services.
Almost 9 to 12 % of the revenue of the Telecom operators come form VAS. The Indian VAS market is estimated to to be about RS 21,940 this year. The value added service industry is gonna be much more bigger industry than advertising, as predicted.
The tax on VAS is definitely going to increase revenue for the service providers but to a certain extent they are going to loot the customers.
Mobile VAS are the premium services offered by cellular phone operators and service providers, Currently the govt is taxing all for all voice and VAS services.
Almost 9 to 12 % of the revenue of the Telecom operators come form VAS. The Indian VAS market is estimated to to be about RS 21,940 this year. The value added service industry is gonna be much more bigger industry than advertising, as predicted.
The tax on VAS is definitely going to increase revenue for the service providers but to a certain extent they are going to loot the customers.