CADBURY-GLOBAL FACE
As we have seen Cadbury is a leading global confectionery company with an outstanding portfolio of chocolate, gum and candy brands. Cadbury employs around 50,000 people and have direct operations in over 60 countries, selling their products in almost every country around the world.
Cadbury’s Global Journey
In 1824 John Cadbury opened his shop on Birmingham's exclusive Bull Street and served tea, coffee, and, fatefully, cocoa and drinking chocolate. In 1854 the Cadburys open a London office and receive a Royal Warrant as manufacturers of chocolate and cocoa to Queen Victoria. In 1921 cadbury opened its first overseas factory in Tasmania, Australia. In 1969 Cadbury merged with Schweppes (an Australian based drink company). In 2003, the humble Birmingham chocolate becomes the world's number one confectionery company with the acquisition of US chewing gum giant Adams. In 2008, Cadbury launched the Cadbury Cocoa Partnership. £45 million was put aside to put into cocoa farms in Ghana, India, Indonesia and the Caribbean over a decade. In 2010, Cadbury was bought by American food behemoth Kraft Foods in an £11.5bn deal. In 2012, a new global research and devlopment centre opened in Bourneville as part of a £17 million investment in R&D in the UK. CADBURY WORLDWIDE Cadbury enjoys a value market share of over 70% - the highest Cadbury brand share in the world. Cadbury is the largest confectionary company in the world and has its presence in Beverages in Australia and Americas. The brands that are enjoyed in almost every country around the world are Schweppes, Halls, Trident, Dr Pepper, Snapple, Trebor, Dentyne, Bubblicious, and Bassett.
12 Focus Markets of Cadbury
USA
INDIA
CHINA
SOUTH AFRICA
JAPAN
BRAZIL
MEXICO
UK
FRANCE
TURKEY
RUSSIA
AUSTRALIA
CADBURY'S TIE TO AUSTRALIA
The first international order that Cadbury ever got came from their representative in Australia back in 1881. Following that, Cadbury's first factory outside of the United Kingdom was built in the city of Hobart, in Tasmania, Australia (1922). Cadbury has a long history in Australia and is a brand that many generations grew up loving! Every Aussie is familiar with the sweet creamy sensation of Cadbury's Dairy Milk.
The Cadbury Cocoa Partnership
The Cocoa Partnership recognises the need to support cocoa farming if it is to modernise, improve productivity, enhance incomes and reputation sufficiently to attract and retain educated young people. To ensure this sustainable future, Cadbury, and now Kraft Foods, has committed £45 million over ten years to improve farmer incomes, develop communities and build partnerships. (The Cocoa Partnership was launched in 2008). CARE has been working with cocoa farmers for a long time and welcomes the opportunity to work with companies, governments, and labour organisations across the cocoa supply chain. With the hope of Cadbury’s Cocoa Partnership will have a lasting impact on the lives and livelihoods of communities.
Cocoa Farmers
Ghana is the second largest exporter of cocoa in the world after Cote d’Ivoire. Cocoa is also the second largest export out of Ghana, next to gold. It plays a key role in the Ghanaian economy. However, despite the significant growth in cocoa output in recent years, many farmers and communities dependent on cocoa production live in poverty. Cocoa farmers’ lives are hard. They often do not earn enough money to pay for essentials such as inputs for their farms, school fees, health services and transport. The price of cocoa on the world market fluctuates, yields are in decline and farmers are aging. Some are unable to cover their farming costs. For companies like Kraft Foods, whose chocolate bars depend on this cocoa, investment in cocoa sustainability and farmer livelihoods is essential.
CARE and Cadbury in Ghana
CARE has a long history of working with farmers in Ghana, with experience in farmer education and supporting farmers to adopt new practices and technologies to increase their productivity. Within the Cocoa Partnership, CARE analyses the relationship between the future of cocoa production and the sustainability of cocoa dependent livelihoods. We help communities to identify their own priorities, support the negotiation of these with various government
authorities and help them to organise themselves better as communities, as cocoa farmers, as small scale entrepreneurs and as leaders, with the initiative to mobilize their own resources.
Cocoa Partnership Activities
The Cocoa Partnership is currently active in 100 cocoa-growing communities in Ghana. All the communities are working towards a sustainable cocoa supply chain that supports the long term needs of cocoa producers and consumers.
A few facts and figures
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Cadbury is the world's second-largest confectionery company after Mars-Wrigley, making brands such as Dairy Milk chocolate, Trident gum and Halls cough drops. Cadbury is the largest global confectionery supplier, with 9.9% of global market share Cadbury has the No. 1 or No. 2 positions in more than 20 of the world's 50 biggest confectionery markets. Cadbury operates in more than 60 countries and employs more than 46,000 people. Illinois-based Kraft Foods Inc took over Cadbury for $18.9bn Kraft is the world's second-largest food group, after Nestle. Organizational Structure
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Cadbury Schweppes is another global company that operates with a multinational strategy. The confectionery industry is particularly well-suited to this kind of operation since tastes are so localized. Cadbury operates subsidiaries in almost every region of the world. Although day-today management is handled by the Chief Executive Committee, each region is represented on that committee Thus the company operates in a DECENTRALIZED manner
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Hierarchy:
CEO - Todd Stitzer CHAIRMAN OF THE BOARD - Roger Carr DIRECTORS –Raymond Viault Ellen Marram SanjivAhuja Guy Elliott Chris Patten Colin Day Wolfgang Berndt Baroness Hogg
Major Achievements of Cadbury
? Worlds No 1 Confectionery company ? World's No 2 Gums company. ? World's No 3 beverage company. ? Cadbury Dairy Milk & Bournvita have been declared a "Consumer Superbrand" for 20067 by Super brands India. ? Cadbury India has been ranked 5th in the FMCG sector, in a survey on India's most respected companies by sector conducted by Business World magazine in 2007.
Global Strategy + Mission Supportive
? Growth: Profitable Growth in Emerging market (India, China, Russia) ? Cost & Efficiency: Managing brands on a global basis, Outsourcing low value added processes and Reconfiguring Manufacturing Network. ? Disciplined Investment: In 2007, Partnership with Barry Callebaut (the world’s largest Cocoa processing Company) ? Superior Returns: Strong Dividend Growth, an Efficient Balance Sheet, consistent improvements in ROIC
Global market share
Growth in Global Market Share
doc_785342491.docx
As we have seen Cadbury is a leading global confectionery company with an outstanding portfolio of chocolate, gum and candy brands. Cadbury employs around 50,000 people and have direct operations in over 60 countries, selling their products in almost every country around the world.
Cadbury’s Global Journey
In 1824 John Cadbury opened his shop on Birmingham's exclusive Bull Street and served tea, coffee, and, fatefully, cocoa and drinking chocolate. In 1854 the Cadburys open a London office and receive a Royal Warrant as manufacturers of chocolate and cocoa to Queen Victoria. In 1921 cadbury opened its first overseas factory in Tasmania, Australia. In 1969 Cadbury merged with Schweppes (an Australian based drink company). In 2003, the humble Birmingham chocolate becomes the world's number one confectionery company with the acquisition of US chewing gum giant Adams. In 2008, Cadbury launched the Cadbury Cocoa Partnership. £45 million was put aside to put into cocoa farms in Ghana, India, Indonesia and the Caribbean over a decade. In 2010, Cadbury was bought by American food behemoth Kraft Foods in an £11.5bn deal. In 2012, a new global research and devlopment centre opened in Bourneville as part of a £17 million investment in R&D in the UK. CADBURY WORLDWIDE Cadbury enjoys a value market share of over 70% - the highest Cadbury brand share in the world. Cadbury is the largest confectionary company in the world and has its presence in Beverages in Australia and Americas. The brands that are enjoyed in almost every country around the world are Schweppes, Halls, Trident, Dr Pepper, Snapple, Trebor, Dentyne, Bubblicious, and Bassett.
12 Focus Markets of Cadbury
USA
INDIA
CHINA
SOUTH AFRICA
JAPAN
BRAZIL
MEXICO
UK
FRANCE
TURKEY
RUSSIA
AUSTRALIA
CADBURY'S TIE TO AUSTRALIA
The first international order that Cadbury ever got came from their representative in Australia back in 1881. Following that, Cadbury's first factory outside of the United Kingdom was built in the city of Hobart, in Tasmania, Australia (1922). Cadbury has a long history in Australia and is a brand that many generations grew up loving! Every Aussie is familiar with the sweet creamy sensation of Cadbury's Dairy Milk.
The Cadbury Cocoa Partnership
The Cocoa Partnership recognises the need to support cocoa farming if it is to modernise, improve productivity, enhance incomes and reputation sufficiently to attract and retain educated young people. To ensure this sustainable future, Cadbury, and now Kraft Foods, has committed £45 million over ten years to improve farmer incomes, develop communities and build partnerships. (The Cocoa Partnership was launched in 2008). CARE has been working with cocoa farmers for a long time and welcomes the opportunity to work with companies, governments, and labour organisations across the cocoa supply chain. With the hope of Cadbury’s Cocoa Partnership will have a lasting impact on the lives and livelihoods of communities.
Cocoa Farmers
Ghana is the second largest exporter of cocoa in the world after Cote d’Ivoire. Cocoa is also the second largest export out of Ghana, next to gold. It plays a key role in the Ghanaian economy. However, despite the significant growth in cocoa output in recent years, many farmers and communities dependent on cocoa production live in poverty. Cocoa farmers’ lives are hard. They often do not earn enough money to pay for essentials such as inputs for their farms, school fees, health services and transport. The price of cocoa on the world market fluctuates, yields are in decline and farmers are aging. Some are unable to cover their farming costs. For companies like Kraft Foods, whose chocolate bars depend on this cocoa, investment in cocoa sustainability and farmer livelihoods is essential.
CARE and Cadbury in Ghana
CARE has a long history of working with farmers in Ghana, with experience in farmer education and supporting farmers to adopt new practices and technologies to increase their productivity. Within the Cocoa Partnership, CARE analyses the relationship between the future of cocoa production and the sustainability of cocoa dependent livelihoods. We help communities to identify their own priorities, support the negotiation of these with various government
authorities and help them to organise themselves better as communities, as cocoa farmers, as small scale entrepreneurs and as leaders, with the initiative to mobilize their own resources.
Cocoa Partnership Activities
The Cocoa Partnership is currently active in 100 cocoa-growing communities in Ghana. All the communities are working towards a sustainable cocoa supply chain that supports the long term needs of cocoa producers and consumers.
A few facts and figures
?
Cadbury is the world's second-largest confectionery company after Mars-Wrigley, making brands such as Dairy Milk chocolate, Trident gum and Halls cough drops. Cadbury is the largest global confectionery supplier, with 9.9% of global market share Cadbury has the No. 1 or No. 2 positions in more than 20 of the world's 50 biggest confectionery markets. Cadbury operates in more than 60 countries and employs more than 46,000 people. Illinois-based Kraft Foods Inc took over Cadbury for $18.9bn Kraft is the world's second-largest food group, after Nestle. Organizational Structure
? ?
? ? ?
?
Cadbury Schweppes is another global company that operates with a multinational strategy. The confectionery industry is particularly well-suited to this kind of operation since tastes are so localized. Cadbury operates subsidiaries in almost every region of the world. Although day-today management is handled by the Chief Executive Committee, each region is represented on that committee Thus the company operates in a DECENTRALIZED manner
?
?
?
Hierarchy:
CEO - Todd Stitzer CHAIRMAN OF THE BOARD - Roger Carr DIRECTORS –Raymond Viault Ellen Marram SanjivAhuja Guy Elliott Chris Patten Colin Day Wolfgang Berndt Baroness Hogg
Major Achievements of Cadbury
? Worlds No 1 Confectionery company ? World's No 2 Gums company. ? World's No 3 beverage company. ? Cadbury Dairy Milk & Bournvita have been declared a "Consumer Superbrand" for 20067 by Super brands India. ? Cadbury India has been ranked 5th in the FMCG sector, in a survey on India's most respected companies by sector conducted by Business World magazine in 2007.
Global Strategy + Mission Supportive
? Growth: Profitable Growth in Emerging market (India, China, Russia) ? Cost & Efficiency: Managing brands on a global basis, Outsourcing low value added processes and Reconfiguring Manufacturing Network. ? Disciplined Investment: In 2007, Partnership with Barry Callebaut (the world’s largest Cocoa processing Company) ? Superior Returns: Strong Dividend Growth, an Efficient Balance Sheet, consistent improvements in ROIC
Global market share
Growth in Global Market Share
doc_785342491.docx