Tanishq / Jewellery Business: Retailed under popular brands Tanishq and GoldPlus stores.
This segment contributes ~72% of Titan’s retail business.
Titan caters to the upper middle and higher income group customers who are not so price sensitive and continue to buy “Tanishq” brand jewelry.
Diamond jewelry contributes only 33% to "Tanishq's" jewelry sales with the balance being plain gold jewelry.
Coins business contributes 5% of the entire jewelery business.
Tanishq offer exchange security to customers for jewelery purchase.
Titan is aggressively expanding its network across metros, mini metros, Tier II cities.
It plans to add another 30 Tanishq and 15 GoldPlus stores in FY2009.
In the graph below, you can see that despite higher gold prices in 2008, Titan has managed to increases its gold / jewelery sales.
This segment contributes ~72% of Titan’s retail business.
Titan caters to the upper middle and higher income group customers who are not so price sensitive and continue to buy “Tanishq” brand jewelry.
Diamond jewelry contributes only 33% to "Tanishq's" jewelry sales with the balance being plain gold jewelry.
Coins business contributes 5% of the entire jewelery business.
Tanishq offer exchange security to customers for jewelery purchase.
Titan is aggressively expanding its network across metros, mini metros, Tier II cities.
It plans to add another 30 Tanishq and 15 GoldPlus stores in FY2009.
In the graph below, you can see that despite higher gold prices in 2008, Titan has managed to increases its gold / jewelery sales.