7/29/12
Click to edit Master subtitle style 5 GROUP
Acknowledgeme nt “Major B2C Business The project
Models” is a result of co-operation, hard work and good wishes of many people. We would like to thank our project guide, for her involvement and timely assessment which provided inspiration and her valued guidance throughout our study on this subject. We are also thankful to all seen and unseen hand and heads which helped in direct and indirect completion of the 7/29/12 project. Click to edit Master subtitle style
E-commerce Business Models
§
§
Business model a set of planned activities designed to result in a profit in a marketplace E-commerce business model a business model that aims to use and leverage the unique qualities of the Internet and the World Wide Web. to edit Master subtitle style Click
7/29/12
Its Various Types
1. 2. 3. 4. 5.
Business to Consumer (B2C) Business to Business (B2B) Consumer to Consumer (C2C) Peer to Peer (P2P) m-Commerce
7/29/12
Business to Consumer (B2C)
•
B2C is the model taking businesses and consumers interaction. This model is to sell the product online to the consumers. B2C is the indirect trade between the company and consumers. For example: if you want to sell goods and services to customer so that anybody can purchase any products directly from supplier’s website. Directly interact with the customers is the main difference with other business model. As B2B it manages directly relationship with consumers, B2C 7/29/12 supply chains normally deal with business that are
•
•
Business to Business (B2B)
?
B2B consists of largest form of Ecommerce. This model defines that Buyer and seller are two different entities. It is similar to manufacturer issuing goods to the retailer or wholesaler. Dell deals computers and other associated accessories online but it is does not make up all those products(Encourage businesses online).
?
?
7/29/12
Consumer to Consumer (C2C)
?
It helps the online dealing of goods or services among people. connect consumers with other consumers Though there is no major parties needed but the parties will not fulfill the transactions without the program which is supplied by the online market dealer such as eBay.
7/29/12
•
?
Peer to Peer (P2P)
•
Links users, enabling them to share files and common resources without a common server. A challenge to find a revenue model that works Example: Kazaa; Groove networks
•
•
7/29/12
M-Commerce
?
It deals with conducting the transactions with the help of mobile Mobile Commerce involves the change of ownership or rights to utilize goods and related services. Traditional e-commerce business models leveraged for emerging wireless technologies to permit mobile access to the Web
?
•
7/29/12
BUSINESS TO CONSUMER
Click to edit Master subtitle style
7/29/12
INTRODUCTION
?
Business-toconsumer (B2C, sometimes also called Businessto-Customer) describes activities of businesses serving end consumers with products and/or services
?
It is the exchange of services, information and/or products from a business to a consumer, as opposed to between one business and another.
7/29/12
PORTAL
MEANINGportal consists of web pages that act as a starting point for using the Web or webbased services .
DEFINITION-A web portal is a term, often used
7/29/12
VARIATIONS OF PORTAL
TYPES
HORIZONTAL PORTAL
VERTICAL PORTAL
7/29/12
HORIZONTAL/GENERAL PORTAL
§
Specialized website (portal) that serves as an entry point to several firms in the same industry or to the same type of suppliers. It offers powerful search tools plus an integrated package of content and services such as news , e-mail, chat 7/29/12 , music
§
EXAMPLE S
?
YAHOOYahoo!, the world's most visited home page. Official site for the service, which features spam filters, a virus scanner, and interfaces for international
7/29/12
•
ALOL(formerly known as America Online), is an American global Internet services and media company.
•
[email protected] om-Excite is the leading 7/29/12 personalization
VERTICAL PORTAL
?
Specialized website that serves as an entry point to a specific market or industry niche, subject area, or interest. Also called vortal. vertical portals often provide news, research, discussion vehicles, online tools and other educational services specific to an industry. Often, through interfaces, they also support some ecommerce capabilities for their participants. 7/29/12
?
EXAMPLE S
?
IBOATS.COM- At iboats.com you have the opportunity to search and compare with hundreds of boat manufacturers participating and thousands of boat brands
7/29/12
Revenue model
•
ADVERTISING-revenue from advertising should be considered but are not to be depended upon in the market conditions currently available. it may erode the creditability and honest brokering of portal.
TRAINING AND EDUCATION-There r many online training and education organization delivering such training 7/29/12 via portal service e g: e-learning
•
EXAMPLES OF REVENUE MODEL
7/29/12
E-tailer
?
An e-tailer is a retailer that primarily uses the Internet as a medium for customers to shop for the goods or services provided. Ex. amazon.com , fashionmall.com, etc..
?
7/29/12
Virtual merchant
?
Online version of retail store where customer can purchase at any hour. Revenue model: sales of goods Example:
7/29/12
?
?
Clicks and mortar
?
Online distribution channel of the company Revenue model: sales of goods Example: Waltmart.com
?
?
7/29/12
Catalog Merchant
?
Online version of direct mail catalog. Revenue model: sales of goods Example: LandEnds.com
7/29/12
?
?
Online mall
?
Online version of mall Revenue model: sales of goods , transaction fees Example: Fashionmall.com
7/29/12
?
?
Manufacturer direct
?
Online sales made directly by the manufacturer. Revenue model: sales of goods Example: Dell.com
?
?
7/29/12
Dell.com
7/29/12
COMMUNITY PROVIDER
TYPES:
?
Internet message boards Online chat rooms Virtual worlds Social network services
7/29/12
?
? ?
Revenue model
•
Advertising: A company provides a forum for advertisements and receives fees from the companies that advertise their products. Subscription: A company charges a subscription fee for the users that access to the content and services offered. Affiliate referral fees: A company
•
• 7/29/12
Example
7/29/12
TRANSACTION BROKER
?
Processors of online sales transactions, such as stock brokers and travel agents that increase customer’s productivity by helping them get things done faster and more cheaply. provides a third-party payment mechanism for buyers and sellers to settle a transaction. Transaction fees: Company that receives a Fee (commissions) for enabling or executing a transaction. 7/29/12
?
Examples
7/29/12
Market maker
A market maker makes money by buying stock at a lower price than the price at which they sell it, or selling the stock at a higher price than they buy it back. Ordinarily they can make money in both rising and falling markets, by taking advantage of the difference between "bid" and "offer" prices.
7/29/12
Service provider
7/29/12
SERVICE PROVIDER
?
A service provider is an entity that provides services to other entities. It refers to a business that provides subscription or web service to other businesses or individuals. Mobile phones Internet access Web application hosting
7/29/12
Ø Ø Ø
TYPES OF SERVICE PROVIDER
v
Internet service provider Application service provider Telecommunications service provider
v
v
v
Network service provider 7/29/12
Internet service provider
?
It is also known as internet access provider It is a company which offers its customers access to internet. ISPs provides Internet e-mail accounts to users
?
?
7/29/12
Application service provider
?
Network service provider (NSP) is a business or organization that sells bandwidth or network access by providing direct backbone access to the Internet and usually access to its network access
7/29/12
Telecommunication service provider
?
A telecommunications service provider or TSP is a type of communications service provider that has traditionally provided telephone and similar services. This category includes ILECs, CLECs, and mobile wireless communication companies
7/29/12
Telecommunication service provider
7/29/12
Network service provider
?
Network service provider (NSP) is a business or organization that sells bandwidth or network access by providing direct backbone access to the Internet and usually access to its network access point (NAP).
7/29/12
CONTENT PROVIDER
Entertainment and news providers such as newspaper, online sites and other sources that offers consumers to update news and special interest, how to guidance and tips and or information sales.
7/29/12
Examples: WSL.com Sportsline.co m CNN.com
Revenue model:
?
Advertising subscription fees Affiliate referral fees
7/29/12
?
B2C Payment System
?
Credit Cards and Smart Cards
Over the years, credit cards have become one of the most common forms of payment for e-commerce transactions. In North America almost 90% of online B2C transactions were made with this payment type.
?
Electronic Payment
Bill
Presentment
and
(EBPP) is a fairly new technique that 7/29/12 allows consumers to view and pay bills
What are the major challenges of B2C ecommerce?
v
Focus on personalization:
A wide array of software is available to help e-commerce sites create unique boutiques that target specific customers. For example, American Airlines has personalized its website so that business fliers view it as a business airline and leisure travelers see it as a vacation site. Amazon, which built its own personalization and customer relationship management (CRM) systems, is well known for its ability to recognize customers' individual preferences.
v
Create an easy-to-use customer service application.
v
Providing just an e-mail address can be frustrating to customers with questions. Live chat or, at the very least, a phone number will help. 7/29/12
Fulfillment:
v
E-commerce has increased the focus on customer satisfaction and delivery fulfillment. One cautionary tale is Toys "R" Us' holiday debacle in 1999, when fulfillment problems caused some Christmas orders to de delivered late. Since then, companies have spent billions to improve their logistical systems in order to guarantee on-time delivery. Providing instant gratification for customers still
7/29/12
v
v
v
How to Build a Strong Relationship with Your Customers Know Your Clients by Name
Ø
One of the best ways for business owners to build a strong relationship with their clients is to know them by name and address them as such whenever they contact them. A business owner who knows their client by name will make the customer feel appreciated and give them their due recognition
Ø
Make Conversation with Your Clients
Although it is important to discuss business matters at length with your clients it is also a wise idea to make small talk with them as well. Doing so will show them that you are interested in them as individuals and not just view them as income.
Ø
7/29/12 Inquire About Customer Comments
Ø
Offer Incentives to Your Regular Customers
Another way to build a strong relationship with your customers is to offer free incentives from time to time. For example, if you run a restaurant try to offer your regular clients a free dessert or beverage once in a while. Doing so will show them that you acknowledge their constant patronage and appreciate them choosing your establishment over others.
Ø
Always Offer Top Notch Service
No matter how nice of a business owner you are or how many incentives you offer your clients, if you fail to offer top-notch services it can be the downfall to your business relationship. Therefore, another way to build a strong relationship is to ensure that the business offerings are always first rate.
7/29/12
Building strong brand equity
?
Building a successful brand requires using creative marketing and branding strategies to create strong brand equity. In today’s competitive market, a brand can only achieve success if it can connect with consumers and effectively communicate its unique qualities in a way in which they create a positive impression in the minds of consumers.
7/29/12 However, products or service cannot generate
?
?
Steps for building strong brand equity:
The following steps are essential for building a strong brand:
•
7/29/12
Introduce a Quality Product
7/29/12
doc_843233185.pptx
Click to edit Master subtitle style 5 GROUP
Acknowledgeme nt “Major B2C Business The project
Models” is a result of co-operation, hard work and good wishes of many people. We would like to thank our project guide, for her involvement and timely assessment which provided inspiration and her valued guidance throughout our study on this subject. We are also thankful to all seen and unseen hand and heads which helped in direct and indirect completion of the 7/29/12 project. Click to edit Master subtitle style
E-commerce Business Models
§
§
Business model a set of planned activities designed to result in a profit in a marketplace E-commerce business model a business model that aims to use and leverage the unique qualities of the Internet and the World Wide Web. to edit Master subtitle style Click
7/29/12
Its Various Types
1. 2. 3. 4. 5.
Business to Consumer (B2C) Business to Business (B2B) Consumer to Consumer (C2C) Peer to Peer (P2P) m-Commerce
7/29/12
Business to Consumer (B2C)
•
B2C is the model taking businesses and consumers interaction. This model is to sell the product online to the consumers. B2C is the indirect trade between the company and consumers. For example: if you want to sell goods and services to customer so that anybody can purchase any products directly from supplier’s website. Directly interact with the customers is the main difference with other business model. As B2B it manages directly relationship with consumers, B2C 7/29/12 supply chains normally deal with business that are
•
•
Business to Business (B2B)
?
B2B consists of largest form of Ecommerce. This model defines that Buyer and seller are two different entities. It is similar to manufacturer issuing goods to the retailer or wholesaler. Dell deals computers and other associated accessories online but it is does not make up all those products(Encourage businesses online).
?
?
7/29/12
Consumer to Consumer (C2C)
?
It helps the online dealing of goods or services among people. connect consumers with other consumers Though there is no major parties needed but the parties will not fulfill the transactions without the program which is supplied by the online market dealer such as eBay.
7/29/12
•
?
Peer to Peer (P2P)
•
Links users, enabling them to share files and common resources without a common server. A challenge to find a revenue model that works Example: Kazaa; Groove networks
•
•
7/29/12
M-Commerce
?
It deals with conducting the transactions with the help of mobile Mobile Commerce involves the change of ownership or rights to utilize goods and related services. Traditional e-commerce business models leveraged for emerging wireless technologies to permit mobile access to the Web
?
•
7/29/12
BUSINESS TO CONSUMER
Click to edit Master subtitle style
7/29/12
INTRODUCTION
?
Business-toconsumer (B2C, sometimes also called Businessto-Customer) describes activities of businesses serving end consumers with products and/or services
?
It is the exchange of services, information and/or products from a business to a consumer, as opposed to between one business and another.
7/29/12
PORTAL
MEANINGportal consists of web pages that act as a starting point for using the Web or webbased services .
DEFINITION-A web portal is a term, often used
7/29/12
VARIATIONS OF PORTAL
TYPES
HORIZONTAL PORTAL
VERTICAL PORTAL
7/29/12
HORIZONTAL/GENERAL PORTAL
§
Specialized website (portal) that serves as an entry point to several firms in the same industry or to the same type of suppliers. It offers powerful search tools plus an integrated package of content and services such as news , e-mail, chat 7/29/12 , music
§
EXAMPLE S
?
YAHOOYahoo!, the world's most visited home page. Official site for the service, which features spam filters, a virus scanner, and interfaces for international
7/29/12
•
ALOL(formerly known as America Online), is an American global Internet services and media company.
•
[email protected] om-Excite is the leading 7/29/12 personalization
VERTICAL PORTAL
?
Specialized website that serves as an entry point to a specific market or industry niche, subject area, or interest. Also called vortal. vertical portals often provide news, research, discussion vehicles, online tools and other educational services specific to an industry. Often, through interfaces, they also support some ecommerce capabilities for their participants. 7/29/12
?
EXAMPLE S
?
IBOATS.COM- At iboats.com you have the opportunity to search and compare with hundreds of boat manufacturers participating and thousands of boat brands
7/29/12
Revenue model
•
ADVERTISING-revenue from advertising should be considered but are not to be depended upon in the market conditions currently available. it may erode the creditability and honest brokering of portal.
TRAINING AND EDUCATION-There r many online training and education organization delivering such training 7/29/12 via portal service e g: e-learning
•
EXAMPLES OF REVENUE MODEL
7/29/12
E-tailer
?
An e-tailer is a retailer that primarily uses the Internet as a medium for customers to shop for the goods or services provided. Ex. amazon.com , fashionmall.com, etc..
?
7/29/12
Virtual merchant
?
Online version of retail store where customer can purchase at any hour. Revenue model: sales of goods Example:
7/29/12
?
?
Clicks and mortar
?
Online distribution channel of the company Revenue model: sales of goods Example: Waltmart.com
?
?
7/29/12
Catalog Merchant
?
Online version of direct mail catalog. Revenue model: sales of goods Example: LandEnds.com
7/29/12
?
?
Online mall
?
Online version of mall Revenue model: sales of goods , transaction fees Example: Fashionmall.com
7/29/12
?
?
Manufacturer direct
?
Online sales made directly by the manufacturer. Revenue model: sales of goods Example: Dell.com
?
?
7/29/12
Dell.com
7/29/12
COMMUNITY PROVIDER
TYPES:
?
Internet message boards Online chat rooms Virtual worlds Social network services
7/29/12
?
? ?
Revenue model
•
Advertising: A company provides a forum for advertisements and receives fees from the companies that advertise their products. Subscription: A company charges a subscription fee for the users that access to the content and services offered. Affiliate referral fees: A company
•
• 7/29/12
Example
7/29/12
TRANSACTION BROKER
?
Processors of online sales transactions, such as stock brokers and travel agents that increase customer’s productivity by helping them get things done faster and more cheaply. provides a third-party payment mechanism for buyers and sellers to settle a transaction. Transaction fees: Company that receives a Fee (commissions) for enabling or executing a transaction. 7/29/12
?
Examples
7/29/12
Market maker
A market maker makes money by buying stock at a lower price than the price at which they sell it, or selling the stock at a higher price than they buy it back. Ordinarily they can make money in both rising and falling markets, by taking advantage of the difference between "bid" and "offer" prices.
7/29/12
Service provider
7/29/12
SERVICE PROVIDER
?
A service provider is an entity that provides services to other entities. It refers to a business that provides subscription or web service to other businesses or individuals. Mobile phones Internet access Web application hosting
7/29/12
Ø Ø Ø
TYPES OF SERVICE PROVIDER
v
Internet service provider Application service provider Telecommunications service provider
v
v
v
Network service provider 7/29/12
Internet service provider
?
It is also known as internet access provider It is a company which offers its customers access to internet. ISPs provides Internet e-mail accounts to users
?
?
7/29/12
Application service provider
?
Network service provider (NSP) is a business or organization that sells bandwidth or network access by providing direct backbone access to the Internet and usually access to its network access
7/29/12
Telecommunication service provider
?
A telecommunications service provider or TSP is a type of communications service provider that has traditionally provided telephone and similar services. This category includes ILECs, CLECs, and mobile wireless communication companies
7/29/12
Telecommunication service provider
7/29/12
Network service provider
?
Network service provider (NSP) is a business or organization that sells bandwidth or network access by providing direct backbone access to the Internet and usually access to its network access point (NAP).
7/29/12
CONTENT PROVIDER
Entertainment and news providers such as newspaper, online sites and other sources that offers consumers to update news and special interest, how to guidance and tips and or information sales.
7/29/12
Examples: WSL.com Sportsline.co m CNN.com
Revenue model:
?
Advertising subscription fees Affiliate referral fees
7/29/12
?
B2C Payment System
?
Credit Cards and Smart Cards
Over the years, credit cards have become one of the most common forms of payment for e-commerce transactions. In North America almost 90% of online B2C transactions were made with this payment type.
?
Electronic Payment
Bill
Presentment
and
(EBPP) is a fairly new technique that 7/29/12 allows consumers to view and pay bills
What are the major challenges of B2C ecommerce?
v
Focus on personalization:
A wide array of software is available to help e-commerce sites create unique boutiques that target specific customers. For example, American Airlines has personalized its website so that business fliers view it as a business airline and leisure travelers see it as a vacation site. Amazon, which built its own personalization and customer relationship management (CRM) systems, is well known for its ability to recognize customers' individual preferences.
v
Create an easy-to-use customer service application.
v
Providing just an e-mail address can be frustrating to customers with questions. Live chat or, at the very least, a phone number will help. 7/29/12
Fulfillment:
v
E-commerce has increased the focus on customer satisfaction and delivery fulfillment. One cautionary tale is Toys "R" Us' holiday debacle in 1999, when fulfillment problems caused some Christmas orders to de delivered late. Since then, companies have spent billions to improve their logistical systems in order to guarantee on-time delivery. Providing instant gratification for customers still
7/29/12
v
v
v
How to Build a Strong Relationship with Your Customers Know Your Clients by Name
Ø
One of the best ways for business owners to build a strong relationship with their clients is to know them by name and address them as such whenever they contact them. A business owner who knows their client by name will make the customer feel appreciated and give them their due recognition
Ø
Make Conversation with Your Clients
Although it is important to discuss business matters at length with your clients it is also a wise idea to make small talk with them as well. Doing so will show them that you are interested in them as individuals and not just view them as income.
Ø
7/29/12 Inquire About Customer Comments
Ø
Offer Incentives to Your Regular Customers
Another way to build a strong relationship with your customers is to offer free incentives from time to time. For example, if you run a restaurant try to offer your regular clients a free dessert or beverage once in a while. Doing so will show them that you acknowledge their constant patronage and appreciate them choosing your establishment over others.
Ø
Always Offer Top Notch Service
No matter how nice of a business owner you are or how many incentives you offer your clients, if you fail to offer top-notch services it can be the downfall to your business relationship. Therefore, another way to build a strong relationship is to ensure that the business offerings are always first rate.
7/29/12
Building strong brand equity
?
Building a successful brand requires using creative marketing and branding strategies to create strong brand equity. In today’s competitive market, a brand can only achieve success if it can connect with consumers and effectively communicate its unique qualities in a way in which they create a positive impression in the minds of consumers.
7/29/12 However, products or service cannot generate
?
?
Steps for building strong brand equity:
The following steps are essential for building a strong brand:
•
7/29/12
Introduce a Quality Product
7/29/12
doc_843233185.pptx