Business Research Methods

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Documentation explaining about business research methods.

BUSINESS RESEARCH METHODS ASSIGNMENT

Q2

Distinguish between

a) exploratory and formal studies These are the two basic types under which we classify the type of research design depending upon the degree to which the research question has been crystallized. Exploratory research Formal research Studies

It is done because a problem is not clearly defined

The problem is clearly defined

Objective is usually to discover future research tasks and to develop hypothesis or problem for the future research

The objective is to test the hypothesis or answer the problem posed

It has a clear hypothesis or problem statement It is less precise in terms of procedures, definition of problem and data source specifications and involves precise procedures and data source specifications

It is the first step of a research and is followed by a formal study and it can never be done in isolation.

It can be done in isolation or may follow an exploratory research.

It is usually studying the secondary data to understand the nature of the situation.

It involves gathering primary data as well as secondary data to clearly bring out the situation and devise suggestions.

Flexible open ended process

Leads to specific answering of questions posed and does not usually leave open ends

b) Distinguish between experimental and ex-post facto research. These are the two basic types under which we classify the type of research design depending upon the power of the researcher to produce effects in the variables under study Experimental Research Ex post facto Research

The researcher attempts to control or manipulate variables in the study

Researcher has no control over the variables as in he cannot manipulate them. The researcher is limited to to holding factors constant by judicious selection of subjects according to strict sampling procedures and by statistical manipulation of findings.

It is appropriate when one wishes to discover whether certain variables produce effect in other variables It provides the most powerful support possible for a hypothesis of causation

It can only report what has happened or what is happening.

It is the first step of a research and is followed by a formal study. But it can never be done in isolation.

It can be done in isolation or may follow an exploratory research.

It is usually studying the secondary data to understand the nature of the situation.

It involves gathering primary data as well as secondary data to clearly bring out the situation and devise suggestions.

Flexible open ended process

Leads to specific answering of questions posed and does not usually leave open ends

c) Distinguish between descriptive and causal research. These are the two basic types under which we classify the type of research design depending upon the purpose of the study. Descriptive Research Causal research It attempts to learn ‘why’ – that is, how one variable produces change in another.

It attempts to find out who, how, when , where and how much

Designed to provide further insight into the research problem by describing the variables of interest. Can be used for profiling, defining, segmentation, estimating, predicting, and examining associative relationships. Designed to provide information on potential cause-and-effect relationships.

Most practical in marketing to talk about associations or impact of one variable on another.

It is usually studying the secondary data to understand the nature of the situation.

It involves gathering primary data as well as secondary data to clearly bring out the situation and devise suggestions.

Eg. Research on types of accidents, how often, where.

Eg. Research on why the no. of accidents in Mumbai is higher than the no. of accidents in Pune

Q.3). You have been asked to determine how hospitals prepare and train volunteers. If you have very little time, how will you go about it? Be specific The methodology to use for this research should be primary research. An in-depth questionnaire should be prepared. There should be two sets of questionnaires, one to be filled by the volunteers and one to be filled by the management of the hospital. The sample size chosen will be ten hospitals. This should be selected from both private and government hospitals. This will ensure that the research is effective as it will cover both the types of hospitals. The budgets of these two hospitals are different thus it is important to research and study both. Around 30-40 volunteers should be interviewed and the management of all the colleges. One-to-one interviews should be conducted with the management of the hospitals. The questionnaires should be structured with open ended questions to get total feedback. There would be a variety of questions on topics ranging from overall satisfaction with volunteer program to the trade off donations of time for monetary donations to detailed specific questions on how the management makes their budget decisions for their hospital volunteer programs. To add more in-depth study to this research I would visit one of these training sessions and get immediate feedback from the volunteers about those sessions.



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