Croma communication Pvt.Ltd.
[Business plan]
Croma communication Pvt. Ltd. is a well-diversified, It provides all type of information to customer with the help of info line service, website service, and info media directory.*
To provide accurate information to its customers/ readers.
To generate revenue and satisfy the advertisers.
To increase market share of yellow pages
To spread the awareness of the product
To be the leading information service for acceptance and receipt of Payments and a catalyst for the conversion of the cash economy into information transactions.*
To offer the lowest cost and quickest means for businesses to accept payments from their consumers.
Strategies
Offer attractive packages as compared to the other competitors.
Croma yellow pages is focusing on both
B2b
B2C
Management team
Marketing mission
Brand awareness
Focus on new customers
Maximum viewership
FOUR P’S OF MARKETING
Product
Price
Place
The Croma yellow pages are circulated 100000 lacks copies in Mumbai, new Mumbai and thane. The directory is circulated in residential, commercial areas and in big malls and big hotels.
Promotion
Promotion decisions involve advertising, public relations, media types, etc.
Various promotion tools used by Croma communication pvt.ltd. Some of them are given below:
> Sponsoring Events
> Hoardings in railways and bus
> Phone calls
> SMS campaign
Financial plan
Market Share
Croma communication Pvt. Ltd
Market Share= Current Customers/ Total Market Customers
Market share = 500/50000
=1%
Total Demand = 5000 outlets
NET PRESENT VALUE CALCULATION
PAY BACK PERIOD
YEAR NET CASH INFLOWS
1 25O0000
2 2000000
3 1800000
4 600000
Irr (internal rate of return)
[Business plan]
Croma communication Pvt. Ltd. is a well-diversified, It provides all type of information to customer with the help of info line service, website service, and info media directory.*
To provide accurate information to its customers/ readers.
To generate revenue and satisfy the advertisers.
To increase market share of yellow pages
To spread the awareness of the product
To be the leading information service for acceptance and receipt of Payments and a catalyst for the conversion of the cash economy into information transactions.*
To offer the lowest cost and quickest means for businesses to accept payments from their consumers.
Strategies
Offer attractive packages as compared to the other competitors.
Croma yellow pages is focusing on both
B2b
B2C
Management team
Marketing mission
Brand awareness
Focus on new customers
Maximum viewership
FOUR P’S OF MARKETING
Product
Price
Place
The Croma yellow pages are circulated 100000 lacks copies in Mumbai, new Mumbai and thane. The directory is circulated in residential, commercial areas and in big malls and big hotels.
Promotion
Promotion decisions involve advertising, public relations, media types, etc.
Various promotion tools used by Croma communication pvt.ltd. Some of them are given below:
> Sponsoring Events
> Hoardings in railways and bus
> Phone calls
> SMS campaign
Financial plan
Market Share
Croma communication Pvt. Ltd
Market Share= Current Customers/ Total Market Customers
Market share = 500/50000
=1%
Total Demand = 5000 outlets
NET PRESENT VALUE CALCULATION
PAY BACK PERIOD
YEAR NET CASH INFLOWS
1 25O0000
2 2000000
3 1800000
4 600000
Irr (internal rate of return)