Description
MyPool is carpooling service to cater to dynamic needs of working Professionals.
Group 3
Agenda
• • • • • • • • • • •
Our idea Services Offered Business model Revenue Model Marketing Plan (STP, 4Ps) Underlying Operations Competitor analysis Porter’s Framework VRIO Framework Financials Sustainability and Scalability
Our Idea – An Overview
MyPool is carpooling service to cater to dynamic needs of working Professionals.
The members can update source, destination and time and they get relevant carpool clusters suiting their requirements. Would be done on a daily basis Our customers will be corporate clients like Infosys, TCS etc, who have thousands of employees at one location.
Point to point travel (office to residence/other destination) Only for implementation in Bangalore
Services Offered
• Dynamic Clustering every time you feed in data • Mobile Notification on daily (morning + evening) carpool clusters.
• Point System – Gain Points on usage of car
• Cashless Travel • Create your own route (To limit the request for carpool)
Business Model - Value Proposition
Benefits for Client organization – Less expenditure in managing a fleet of cars – Less fuel bill/cab bill – As a CSR (carbon conscious) Benefit for end users – Less travel bill – Opportunity to interact with a host of colleagues – Less headache of driving through the dusty and polluted roads of the cities – High sense of safety as they traveling with their own colleagues (organization specific) – Redeeming points for using carpool service
Revenue Model
• Service fees from organization Our company would charge an initial on board price for the Business
client and then a regular subscription for monthly period depending
on the employee strength using the service. • Revenue through advertisements • Revenue from commissions
STP
Individuals
Corporate Employees
School Students College Students
Marketing Mix: 4P framework
• Product: ? Car pool service through e-platform ? Coordination between car owner and commuters ? Point based reward and compensation • Price: ? Rs. 500/employee/year service charges ? 5% commission on purchase or redemption of points • Place: ? Direct communication : Bangalore in first phase • Promotion: ? 12 Conferences at Companies and IT parks in first year ? In-bound promotion through SNS’s
Back End Operations
• Major routes are identified and database bought with important landmarks, time to travel and distance • Input of commuters travel plan (with or without car) • Find a match based on route, destination and time. • Once match found, both parties are communicated through SMS. Acknowledgment only in case of denial. • Commuters log on to website anytime after the journey and approves the journey made and confirm the details online within 24 hours. Detail include the pick up point and drop point. • Based on the detail, points are allocated to individual accounts • End of the month redemption of points.
Point System
• Three segment cars; A (>=10kmpl), B (8kmpl), C (6kmpl) based on mileage. • One point awarded for every KM travelled, +1 for the car owner per co-passenger and -1 for the co-commuters each. • Points worth: 1. A: Rs. 1.50 2. B: Rs. 2.00 3. C: Rs. 2.50
Competitor Analysis
• Brick and Mortar Car pool companies
• Other online ventures like carpool.in, carcabpool.in
• Third party rideshare agency providing services to enable one off or regular carpooling in defined areas.
Porter Analysis
Threat of New Entrants - Moderate • Proprietary Learning Curve • First Mover Advantage • Brand Identity Supplier Power - Low • Software Vendor
Degree of Competition - Low • Industry Concentration is low •High Industry growth rate
Threat of substitutes - High •Switching cost – low
Customer Power - Moderate
•Highly price sensitive •Number of substitutes - high •Low brand identity
VRIO
v RESOURCES EXPLOITED BY VALUABLE RARE INIMITABLE ORGANIZATION
Software
Human Resources Business Model
Yes
Yes Yes
Yes
No Yes
No
No No
Yes
Yes Yes
Financials
Capital Expenditure
Designing of website IT Equipments Office setup Legal Costs Initial Marketing Expenses Bank Loan Owner's Capital Rs. 1,00,000.00 Rs. 5,00,000.00 Rs. 5,00,000.00 Rs. 20,000.00 Rs. 30,00,000.00 Rs. 41,20,000.00 Rs. 30,00,000.00 Rs. 11,20,000.00
Financials (contd..)
Operating Cost
Salaries of marketing team Website maintenance & promotion costs Administrative expenses Office Rent Owner's Compensation Technical person Customer Service
Annual Operating Costs
Rs. 2,40,000.00 Rs. 30,000.00 Rs. 1,20,000.00 Rs. 3,00,000.00 Rs. 0.00 Rs. 2,00,000.00 Rs. 1,92,000.00
Rs. 10,82,000
Financials
2011 Revenues from Service Revenue from Commissions from outsourced travel agencies Revene from Point redemption 2012 2013 2014 2015
Rs. 50,00,000 Rs. 65,00,000 Rs. 84,50,000 Rs. 1,09,85,000 Rs. 1,42,80,500
Rs. 5,00,000 Rs. 6,50,000
Rs. 8,45,000 Rs. 10,98,500
Rs. 14,28,050
Rs. 0
Rs. 0
Rs. 0
Rs. 0
Total Revenue
Rs. Rs. 55,00,000 71,50,000
Rs. Rs. Rs. 92,95,000 1,20,83,500 1,57,08,550
Financials( Cash Flow)
Operating Cost
Repayment of Debt Net Profit 2013 2014 2015 Rs. Rs. Rs. Rs. 10,82,000 Rs. 12,98,400 15,58,080 18,69,696 22,43,635 Rs. Rs. Rs. Rs. 10,70,880 Rs. 10,70,880 10,70,880 10,70,880 10,70,880 Rs. Rs. Rs. Rs. 33,47,120 Rs. 47,80,720 66,66,040 91,42,924 1,23,94,035 Rs. Rs. Rs. Rs. 36,81,832 Rs. 57,84,671 88,72,499 1,33,86,155 1,99,60,717 2011 2012
PV of Cash Flows
Sustainability and Scalability
• Increase in GDP-> Increase in corporate hiring -> Increase in salary > Increase in purchasing power -> Increase in number of cars • Increase in awareness towards environment and pollution • Ever increasing traffic on roads in Metros. • Scalable to any size within a city once the model is up and running • Replicated to other cities as the back-end remains the same • Replicable with further ease in other cities where companies tied up with us are present. • Tie with Cab service providers to join the cluster as cab pools
THANK YOU
doc_491989903.pptx
MyPool is carpooling service to cater to dynamic needs of working Professionals.
Group 3
Agenda
• • • • • • • • • • •
Our idea Services Offered Business model Revenue Model Marketing Plan (STP, 4Ps) Underlying Operations Competitor analysis Porter’s Framework VRIO Framework Financials Sustainability and Scalability
Our Idea – An Overview
MyPool is carpooling service to cater to dynamic needs of working Professionals.
The members can update source, destination and time and they get relevant carpool clusters suiting their requirements. Would be done on a daily basis Our customers will be corporate clients like Infosys, TCS etc, who have thousands of employees at one location.
Point to point travel (office to residence/other destination) Only for implementation in Bangalore
Services Offered
• Dynamic Clustering every time you feed in data • Mobile Notification on daily (morning + evening) carpool clusters.
• Point System – Gain Points on usage of car
• Cashless Travel • Create your own route (To limit the request for carpool)
Business Model - Value Proposition
Benefits for Client organization – Less expenditure in managing a fleet of cars – Less fuel bill/cab bill – As a CSR (carbon conscious) Benefit for end users – Less travel bill – Opportunity to interact with a host of colleagues – Less headache of driving through the dusty and polluted roads of the cities – High sense of safety as they traveling with their own colleagues (organization specific) – Redeeming points for using carpool service
Revenue Model
• Service fees from organization Our company would charge an initial on board price for the Business
client and then a regular subscription for monthly period depending
on the employee strength using the service. • Revenue through advertisements • Revenue from commissions
STP
Individuals
Corporate Employees
School Students College Students
Marketing Mix: 4P framework
• Product: ? Car pool service through e-platform ? Coordination between car owner and commuters ? Point based reward and compensation • Price: ? Rs. 500/employee/year service charges ? 5% commission on purchase or redemption of points • Place: ? Direct communication : Bangalore in first phase • Promotion: ? 12 Conferences at Companies and IT parks in first year ? In-bound promotion through SNS’s
Back End Operations
• Major routes are identified and database bought with important landmarks, time to travel and distance • Input of commuters travel plan (with or without car) • Find a match based on route, destination and time. • Once match found, both parties are communicated through SMS. Acknowledgment only in case of denial. • Commuters log on to website anytime after the journey and approves the journey made and confirm the details online within 24 hours. Detail include the pick up point and drop point. • Based on the detail, points are allocated to individual accounts • End of the month redemption of points.
Point System
• Three segment cars; A (>=10kmpl), B (8kmpl), C (6kmpl) based on mileage. • One point awarded for every KM travelled, +1 for the car owner per co-passenger and -1 for the co-commuters each. • Points worth: 1. A: Rs. 1.50 2. B: Rs. 2.00 3. C: Rs. 2.50
Competitor Analysis
• Brick and Mortar Car pool companies
• Other online ventures like carpool.in, carcabpool.in
• Third party rideshare agency providing services to enable one off or regular carpooling in defined areas.
Porter Analysis
Threat of New Entrants - Moderate • Proprietary Learning Curve • First Mover Advantage • Brand Identity Supplier Power - Low • Software Vendor
Degree of Competition - Low • Industry Concentration is low •High Industry growth rate
Threat of substitutes - High •Switching cost – low
Customer Power - Moderate
•Highly price sensitive •Number of substitutes - high •Low brand identity
VRIO
v RESOURCES EXPLOITED BY VALUABLE RARE INIMITABLE ORGANIZATION
Software
Human Resources Business Model
Yes
Yes Yes
Yes
No Yes
No
No No
Yes
Yes Yes
Financials
Capital Expenditure
Designing of website IT Equipments Office setup Legal Costs Initial Marketing Expenses Bank Loan Owner's Capital Rs. 1,00,000.00 Rs. 5,00,000.00 Rs. 5,00,000.00 Rs. 20,000.00 Rs. 30,00,000.00 Rs. 41,20,000.00 Rs. 30,00,000.00 Rs. 11,20,000.00
Financials (contd..)
Operating Cost
Salaries of marketing team Website maintenance & promotion costs Administrative expenses Office Rent Owner's Compensation Technical person Customer Service
Annual Operating Costs
Rs. 2,40,000.00 Rs. 30,000.00 Rs. 1,20,000.00 Rs. 3,00,000.00 Rs. 0.00 Rs. 2,00,000.00 Rs. 1,92,000.00
Rs. 10,82,000
Financials
2011 Revenues from Service Revenue from Commissions from outsourced travel agencies Revene from Point redemption 2012 2013 2014 2015
Rs. 50,00,000 Rs. 65,00,000 Rs. 84,50,000 Rs. 1,09,85,000 Rs. 1,42,80,500
Rs. 5,00,000 Rs. 6,50,000
Rs. 8,45,000 Rs. 10,98,500
Rs. 14,28,050
Rs. 0
Rs. 0
Rs. 0
Rs. 0
Total Revenue
Rs. Rs. 55,00,000 71,50,000
Rs. Rs. Rs. 92,95,000 1,20,83,500 1,57,08,550
Financials( Cash Flow)
Operating Cost
Repayment of Debt Net Profit 2013 2014 2015 Rs. Rs. Rs. Rs. 10,82,000 Rs. 12,98,400 15,58,080 18,69,696 22,43,635 Rs. Rs. Rs. Rs. 10,70,880 Rs. 10,70,880 10,70,880 10,70,880 10,70,880 Rs. Rs. Rs. Rs. 33,47,120 Rs. 47,80,720 66,66,040 91,42,924 1,23,94,035 Rs. Rs. Rs. Rs. 36,81,832 Rs. 57,84,671 88,72,499 1,33,86,155 1,99,60,717 2011 2012
PV of Cash Flows
Sustainability and Scalability
• Increase in GDP-> Increase in corporate hiring -> Increase in salary > Increase in purchasing power -> Increase in number of cars • Increase in awareness towards environment and pollution • Ever increasing traffic on roads in Metros. • Scalable to any size within a city once the model is up and running • Replicated to other cities as the back-end remains the same • Replicable with further ease in other cities where companies tied up with us are present. • Tie with Cab service providers to join the cluster as cab pools
THANK YOU
doc_491989903.pptx