Description
Understanding organizations business environment and internal capabilities is essential for profitable operating and development of the company, especially on the stage of saturated market.
Business Intelligence on tablet
Understanding organization’s business environment and internal capabilities is essential for
profitable operating and development of the company, especially on the stage of saturated
market. Business Intelligence (BI) tools have became commonly accepted instruments for
dealing ith analysis of both comple! e!ternal factors and data and internal business
indicators. "oever BI tools are constantly developing further in order to provide users not
only ith more reach functionality but also ith mobility, fle!ibility and even #fun$ aspects. BI
on tablet computers appeared as a response to these most prominent technological
challenges.
Understanding your playground
It is very important today understand your playground. Your playground means your business.
Business means customers, competitors and markets.
Some background
There are several ways to describe it, but one of the most simple ones and well distinguishing
the game is the s-curve. It is basically telling what is happening in the market with the time.
Model can be divided to three phases pioneering phase, heavy growth and saturation. !uring
these phases the business is totally different and you have to play accordingly.
"ioneering phase means that your product#service is new in the market, maybe even the first
one there. The first challenge is to convince customers that product#service is useful. But if
you succeed in that, your business will fly because you can define the prices. The second
challenge is to form your product#service to be robust and future proof.
$ompetition starts to build up during the heavy growth phase. More and more players will
enter the market and the price competition starts to raise its head. %t the moment the situation
is still fine, but dark clouds are gathering.
Then comes the real challenge, saturated markets & no organic growth. 'ow you really need
your gaming skills. This situation will very often generate market e(its and mergers between
competitors. The )uestion is & have you prepared yourself to it*
What this means to the top management?
The crucial issue in the saturated markets is the knowledge. You have to know your
customers and their behaviour. You have to know your competitors and especially how they
position their offering. You have to know or at least have tools and methods to estimate what
is going to happen in the future & how market structure can change, is there any threat of
substitutes to your products#services etc.. +f course you can,t foresee the future, but from
trends you can evaluate what are the possible options.
!ata is there in incredible amount. But it is raw and unprocessed. You need to have tools to
process it and the tool is BI-system. -isuali.ation is very important when you are building the
full picture. It is helping us to understand what is the big picture and the target is have it by
one view. It is also helping us to understand what are the trends, even to have glimpse to the
future. %lthough it is a view to the history, it will help us to estimate what is going to happen in
the future. If we can link these reports of the specialists, the value of the information will raise
dramatically.
+bviously today everything previously mentioned has to be mobile.
BI on tablet computers
!evelopment of BI systems currently is gathering pace. Moreover BI revolution correlates
very tightly with general technological trends. /ecent research of 0artner revealed interesting
tendencies. 1sers are willing that their BI systems will be easy, mobile and have 2fun3 aspect.
Today mobile BI is used only in limited number of organi.ations. 'evertheless, with
appearance on the market of i"ad and other tablet computers some moves are evident in this
area. 0artner analysts argue that big screen si.e, touch screen technology and interactivity
are making these devices very useful for BI functions 4which are not limited only to viewing of
reports5. $onse)uently, the forecasts of e(perts are evidencing that mobile device owners can
easily become BI-users.
+n the first glance, tablets can be perceived purely as information visuali.ation tools, but not
as serious computational devices. !ue to this reason many processes of BI system work is
logical to implement on the server side. +n the other hand users don,t have always Internet
connection. Therefore BI for tablets should provide opportunities also to off-line work.
%ccording to !igital !esign following approach can be successful. The data is uploaded to the
server, where it is processed. 'e(t ready local cube is sent to the tablet where manager can
consider from different dimensions. In addition to +6%" 4+n-6ine %nalytical "rocessing5
technologies, visuali.ation of tablets of data mining results seems very promising for looking
for dependencies and forecasting opportunities. It is evident that whole analysis cycle is not
possible to perform on the tablet. 7owever basic functions availability might be useful.
BI-application of RoamBi for iPad
In general this goes in line with common paradigm of BI systems. In ma8ority of cases top-
managers do not investigate deep arrays of data. 9:; of all conclusions is done by analysts,
which are basis to top management doing vision related decisions. 'evertheless some details
that are behind analysts< conclusions might be interesting.
%ccording to !igital !esign, development of BI for tablets can move towards usage of new
communication channels. =hile working with reports in the office, top managers can )uickly
get comments from analysts. =hen of working outside the office the tablet could be used
while all re)uired information for it will be stored in network folder. 'evertheless it is not
always easy to understand what should be paid attention on. But if graphs will be
supplemented with audio comments of analysts the work would become significantly more
efficient. >uch representation of data is more understandable and effective, because different
communication channels are used. %dditionally, ma8ority of the people rather speaks than
writes which makes audio comments very powerful. %nd, finally, this solution will provide top-
manager with 2fun3 aspect he is often looking for.
K Advisers Oy is a management consulting company. Range of management consulting services
provided includes agent services for product and software companies, business and strategy
planning, product management and mareting training, support in !"A process and
internationali#es products and services,. $ompany %as office in &elsini, 'inland, and is
establis%ed in ()*), operating especially in I$+ sector. %ttp,--www.-advisers.com
.igital .esign is a Russia-based software development company offering a full range of I+ services
to Russian and international customers from a variety of industries including baning, logistics,
transportation, manufacturing and public sector. It also wors wit% I+ companies and system
integrators as a software development partner or a subcontractor for large-scale custom
application development pro/ects. 'ounded in *00(, it employs 12) specialists and %as portfolio of
*32) successful pro/ects. Among .igital .esign clients are well-nown international companies
suc% as &eineen, 4o%nson"4o%nson, +etra Pa, $ubio, 5tora 6nso, 'aberlic, BB&, 7urminen
8ogistics, Onninen as well as largest Russian companies including Russian Railways, Pulovo
Airlines, !egafon and ot%ers. %ttp,--www.digdes.com
doc_788652720.pdf
Understanding organizations business environment and internal capabilities is essential for profitable operating and development of the company, especially on the stage of saturated market.
Business Intelligence on tablet
Understanding organization’s business environment and internal capabilities is essential for
profitable operating and development of the company, especially on the stage of saturated
market. Business Intelligence (BI) tools have became commonly accepted instruments for
dealing ith analysis of both comple! e!ternal factors and data and internal business
indicators. "oever BI tools are constantly developing further in order to provide users not
only ith more reach functionality but also ith mobility, fle!ibility and even #fun$ aspects. BI
on tablet computers appeared as a response to these most prominent technological
challenges.
Understanding your playground
It is very important today understand your playground. Your playground means your business.
Business means customers, competitors and markets.
Some background
There are several ways to describe it, but one of the most simple ones and well distinguishing
the game is the s-curve. It is basically telling what is happening in the market with the time.
Model can be divided to three phases pioneering phase, heavy growth and saturation. !uring
these phases the business is totally different and you have to play accordingly.
"ioneering phase means that your product#service is new in the market, maybe even the first
one there. The first challenge is to convince customers that product#service is useful. But if
you succeed in that, your business will fly because you can define the prices. The second
challenge is to form your product#service to be robust and future proof.
$ompetition starts to build up during the heavy growth phase. More and more players will
enter the market and the price competition starts to raise its head. %t the moment the situation
is still fine, but dark clouds are gathering.
Then comes the real challenge, saturated markets & no organic growth. 'ow you really need
your gaming skills. This situation will very often generate market e(its and mergers between
competitors. The )uestion is & have you prepared yourself to it*
What this means to the top management?
The crucial issue in the saturated markets is the knowledge. You have to know your
customers and their behaviour. You have to know your competitors and especially how they
position their offering. You have to know or at least have tools and methods to estimate what
is going to happen in the future & how market structure can change, is there any threat of
substitutes to your products#services etc.. +f course you can,t foresee the future, but from
trends you can evaluate what are the possible options.
!ata is there in incredible amount. But it is raw and unprocessed. You need to have tools to
process it and the tool is BI-system. -isuali.ation is very important when you are building the
full picture. It is helping us to understand what is the big picture and the target is have it by
one view. It is also helping us to understand what are the trends, even to have glimpse to the
future. %lthough it is a view to the history, it will help us to estimate what is going to happen in
the future. If we can link these reports of the specialists, the value of the information will raise
dramatically.
+bviously today everything previously mentioned has to be mobile.
BI on tablet computers
!evelopment of BI systems currently is gathering pace. Moreover BI revolution correlates
very tightly with general technological trends. /ecent research of 0artner revealed interesting
tendencies. 1sers are willing that their BI systems will be easy, mobile and have 2fun3 aspect.
Today mobile BI is used only in limited number of organi.ations. 'evertheless, with
appearance on the market of i"ad and other tablet computers some moves are evident in this
area. 0artner analysts argue that big screen si.e, touch screen technology and interactivity
are making these devices very useful for BI functions 4which are not limited only to viewing of
reports5. $onse)uently, the forecasts of e(perts are evidencing that mobile device owners can
easily become BI-users.
+n the first glance, tablets can be perceived purely as information visuali.ation tools, but not
as serious computational devices. !ue to this reason many processes of BI system work is
logical to implement on the server side. +n the other hand users don,t have always Internet
connection. Therefore BI for tablets should provide opportunities also to off-line work.
%ccording to !igital !esign following approach can be successful. The data is uploaded to the
server, where it is processed. 'e(t ready local cube is sent to the tablet where manager can
consider from different dimensions. In addition to +6%" 4+n-6ine %nalytical "rocessing5
technologies, visuali.ation of tablets of data mining results seems very promising for looking
for dependencies and forecasting opportunities. It is evident that whole analysis cycle is not
possible to perform on the tablet. 7owever basic functions availability might be useful.
BI-application of RoamBi for iPad
In general this goes in line with common paradigm of BI systems. In ma8ority of cases top-
managers do not investigate deep arrays of data. 9:; of all conclusions is done by analysts,
which are basis to top management doing vision related decisions. 'evertheless some details
that are behind analysts< conclusions might be interesting.
%ccording to !igital !esign, development of BI for tablets can move towards usage of new
communication channels. =hile working with reports in the office, top managers can )uickly
get comments from analysts. =hen of working outside the office the tablet could be used
while all re)uired information for it will be stored in network folder. 'evertheless it is not
always easy to understand what should be paid attention on. But if graphs will be
supplemented with audio comments of analysts the work would become significantly more
efficient. >uch representation of data is more understandable and effective, because different
communication channels are used. %dditionally, ma8ority of the people rather speaks than
writes which makes audio comments very powerful. %nd, finally, this solution will provide top-
manager with 2fun3 aspect he is often looking for.
K Advisers Oy is a management consulting company. Range of management consulting services
provided includes agent services for product and software companies, business and strategy
planning, product management and mareting training, support in !"A process and
internationali#es products and services,. $ompany %as office in &elsini, 'inland, and is
establis%ed in ()*), operating especially in I$+ sector. %ttp,--www.-advisers.com
.igital .esign is a Russia-based software development company offering a full range of I+ services
to Russian and international customers from a variety of industries including baning, logistics,
transportation, manufacturing and public sector. It also wors wit% I+ companies and system
integrators as a software development partner or a subcontractor for large-scale custom
application development pro/ects. 'ounded in *00(, it employs 12) specialists and %as portfolio of
*32) successful pro/ects. Among .igital .esign clients are well-nown international companies
suc% as &eineen, 4o%nson"4o%nson, +etra Pa, $ubio, 5tora 6nso, 'aberlic, BB&, 7urminen
8ogistics, Onninen as well as largest Russian companies including Russian Railways, Pulovo
Airlines, !egafon and ot%ers. %ttp,--www.digdes.com
doc_788652720.pdf