Description
Business Intelligence Development
Cofinancen:
Although most
of the benefits
are intangible
and Business
Intelligence’s
return on
investment
(ROI) is
complex to
calculate, it
evidences an
increase in
workers’
productivity
and better
corporate
management.
These facts, in
economic terms,
represent a cost
reduction of 5%
to 15%.
Barcelona Treball
Summary of sector trends: ICT and Telecommunications
November 2012
Business intelligence
development
Managing information is key for companies
to survive in a market that is changing,
dynamic and global. Learning to use the
information to improve company
performance is essential to consolidate,
grow and, if necessary, diversify.
The Business Intelligence (BI) refers to the
intelligent use of enterprise information to
facilitate decision making. In other words, it
provides information to understand their
functioning and to anticipate events, in
order to support business decisions at all
levels: strategic, tactical or operational.
The concept of BI includes a broad
category of methodologies,
applications and technologies that
focus, access, process and query data,
transactions and unstructured
information from the company (internal
and external) in order to help take
decisions. This can be achieved by
directly exploiting the information (query)
or analysing it, turning it into knowledge.
In addition, the BI can also intervene in
different business processes: facilitating
the smooth development of tasks to be
done by different workers (for example,
sales forecasting reports in the case of the
commercial area), generating new
activities and new skills (for example, the
creation of databases), improving
communication between different
departments or increasing the company’s
responsiveness.
To implement a BI system in a company,
in addition to technology, you must have a
thorough knowledge of it (internal and
external), including customers, suppliers,
competitors, business partners, economic
environment, working environment, etc. It
is for this reason that professionals with
high responsibility within the company,
who are responsible for making strategic
decisions, have the highest interest in
implementing a BI system.
In fact, according to the latest global
survey by consulting firm Gartner
technology in January 2012, the CIO
(Chief Information Officer), common
name for the heads of a company,
attach great importance to the
implementation of systems related to
analysis and business intelligence, to
mobility and to cloud computing. In fact,
according to the survey, the top 10
technology priorities for CIOs in 2012 are,
in order of preference: Business
Intelligence, mobile technologies, cloud
computing, collaborative working
techniques (workflows), virtualization,
update of existing applications, IT
management, CRM, ERP and security
applications
1
.
It is remarkable that, the same survey in
2011 placed the BI in fifth position,
reflecting the growing importance of BI for
companies and, in particular, for people
managing them. Thus, the use of
information to generate knowledge
produces improvements in business
processes and enhances operational
efficiency, ensuring success in today's
competitive market.
1http://businessintelligence.info/docs/estudios/ga
rtner-executive-programs-2012-press-
release.pdf
Cofinancen:
Companies
working on
improving their BI
solutions are best
able to use the
information to
take the right
decisions in each
case.
Impact on the sector
It will not bring its full advantage, and
efforts are dedicated to its development
and deployment will be in vain.
Therefore, BI platform companies still
have a long way to go if they want to
convince businesses, especially SMEs,
to adopt BI in their management
systems.
This way requires reducing the
complexity of the system at user level
and to develop specific applications to
obtain relevant information in the
minimum time. Examples of this are
already on the market. For example, the
Bingo Intelligence is an application used
to generate dashboards easily.
With respect to large multinational
companies that have implemented a BI
system, although they consider it is
complex to use, they also agree that
they bring benefits to information and
human capital management.
In particular, SMEs are firms having
more difficulties to integrate a BI
solution. Some of the disadvantages
/ advantages identified are:
? It is expensive to be implemented
because it requires software,
hardware and professional experts’
time, but the information provided
by the BI is an asset that, if used
properly, provides a rapid return on
investment.
? It is complex because BI systems
are designed for large companies,
but this complexity provides more
powerful and useful tools to
understand and manage the
business than that traditionally used
by SMEs.
? It requires time commitment from
the company, but once
implemented, it eliminates repetitive
tasks that do not add value and
time spent is recovered at the end.
According to the Gartner report, the BI
solutions sector is having a fast growth,
both domestically and internationally, as
evidenced by the fact that the turnover has
increased from just over 9,000 million
dollars in 2008, to 12,000 million in 2011. BI
solutions represent an increasingly larger
percentage of business investment in
technology. In addition, the BI software
segment is the one with the second fastest
growth in the global software market in
2011. Although BI shows a greater
penetration in large enterprises, more and
more SMEs incorporate it.
The emergence and integration of Business
Intelligence systems have a direct impact
on business opportunities and employment
in the telecommunications and ICT. But it
also influences transversally other sectors,
those that purchase these systems to
achieve a better business management.
Regarding the sector of
Telecommunications and ICT, according to
the 2012 Gartner report on Business
Intelligence, the leading BI platform
vendors (Microsof, Microstrategy,
Information Buiders, IBM, Oracle, SAS,
SAP, etc.)
2
have generated, as least $ 15
million from the sale of their BI licenses.
In addition, to the sale of licenses, advisory
and consultancy services must be added
required by firms before implementing a BI
system, and the necessary training of the
staff to manage it. This requires
professionals at different levels: BI software
designers and developers, BI consultants
and professionals able to assimilate new
processes within companies.
According to the 2012 report, conducted
worldwide by Gartner, the companies
surveyed believe that traditional BI solutions
are difficult to implement, maintain, develop
and use. Given that employers believe that
one of the key aspects to the success of BI
is its ease of use, if a BI solution is not easy
to use it will not be properly implemented or
2http://anibalgoicochea.com/2012/02/10/magic-
quadrant-for-business-intelligence-platforms-
2012/
Cofinancen:
In an advisory
team on the
implementation
of BI solutions,
the dual
perspective
"business +
technology" is
indispensable.
A BI consultant
properly carries
out the tasks
when being
capable to
generate
autonomy in the
end-user of the
BI system so
that the end-user
is able to create
the own reports.
Impact on professional profiles
The development of Business
Intelligence (BI) has a very positive effect
on the profiles of the telecommunications
and ICT professionals but also in
management, leadership and
management of companies in other
sectors.
As for telecommunications and ICT BI
specialist professionals, they include
those working in manufacturing
companies or BI solutions integrating
firms who develop software and advise
clients.
BI software developers are computer
experts specialized in BI platforms
programming and work in large
companies such as Microsoft, SAS,
Microstrategy, etc. One of the main tasks
to be carried out by these professionals is
to simplify the use of BI systems. That is,
BI systems should be scheduled so as to
facilitate maximum use by end-users. In
this sense, they are increasingly required
to have a more user-oriented view, to
propose solutions to be easily used by
the customer.
Advisers or consultants in BI are the
connection with the company and are
responsible for advising and designing
the information system required by the
firm. Nowadays, these professionals are
asked not only to be experts in BI
technologies, but also to practice,
additionally, business consulting, which
enables them to more accurately advise
on the most appropriate BI solution. This
is so because, often, small businesses
are not able to hire a BI consultant and a
business consultant to implement a BI
solution, so that a more comprehensive
and complementary profile is requested.
On the other hand, companies that
already have BI solutions, especially large
companies, often require professionals who
know how it works, can interpret data efficiently
and train other staff. These personnel must be
able to adapt to changes and to use digital tools
and systems in their daily work.
Note that the 22.33% of the job offers from
Infojobs and Infoempleo portals in the
months of June, July and August 2012
correspond to the telecommunications and
ICT sector. 0.8% of them ask for analysts or
consultants in business intelligence.
These professionals are required a university
degree, mainly in computer science,
engineering, mathematics, physics, business
administration and management or technical and
market research. As for languages, these
professionals are often asked English skills. In
terms of experience, a minimum of 2 years
working in BI consulting or designing predictive
models of business increase is required.
More information about the industry is
available on the Barcelona Treball website
Market >Industries
Telecommunications and ICT
This section of the website contains a report on
the industry covering employment aspects,
where you can see job files for various job
profiles and find out the main resources you
need to find work in the industry.
Co-financed by:
doc_662063098.pdf
Business Intelligence Development
Cofinancen:
Although most
of the benefits
are intangible
and Business
Intelligence’s
return on
investment
(ROI) is
complex to
calculate, it
evidences an
increase in
workers’
productivity
and better
corporate
management.
These facts, in
economic terms,
represent a cost
reduction of 5%
to 15%.
Barcelona Treball
Summary of sector trends: ICT and Telecommunications
November 2012
Business intelligence
development
Managing information is key for companies
to survive in a market that is changing,
dynamic and global. Learning to use the
information to improve company
performance is essential to consolidate,
grow and, if necessary, diversify.
The Business Intelligence (BI) refers to the
intelligent use of enterprise information to
facilitate decision making. In other words, it
provides information to understand their
functioning and to anticipate events, in
order to support business decisions at all
levels: strategic, tactical or operational.
The concept of BI includes a broad
category of methodologies,
applications and technologies that
focus, access, process and query data,
transactions and unstructured
information from the company (internal
and external) in order to help take
decisions. This can be achieved by
directly exploiting the information (query)
or analysing it, turning it into knowledge.
In addition, the BI can also intervene in
different business processes: facilitating
the smooth development of tasks to be
done by different workers (for example,
sales forecasting reports in the case of the
commercial area), generating new
activities and new skills (for example, the
creation of databases), improving
communication between different
departments or increasing the company’s
responsiveness.
To implement a BI system in a company,
in addition to technology, you must have a
thorough knowledge of it (internal and
external), including customers, suppliers,
competitors, business partners, economic
environment, working environment, etc. It
is for this reason that professionals with
high responsibility within the company,
who are responsible for making strategic
decisions, have the highest interest in
implementing a BI system.
In fact, according to the latest global
survey by consulting firm Gartner
technology in January 2012, the CIO
(Chief Information Officer), common
name for the heads of a company,
attach great importance to the
implementation of systems related to
analysis and business intelligence, to
mobility and to cloud computing. In fact,
according to the survey, the top 10
technology priorities for CIOs in 2012 are,
in order of preference: Business
Intelligence, mobile technologies, cloud
computing, collaborative working
techniques (workflows), virtualization,
update of existing applications, IT
management, CRM, ERP and security
applications
1
.
It is remarkable that, the same survey in
2011 placed the BI in fifth position,
reflecting the growing importance of BI for
companies and, in particular, for people
managing them. Thus, the use of
information to generate knowledge
produces improvements in business
processes and enhances operational
efficiency, ensuring success in today's
competitive market.
1http://businessintelligence.info/docs/estudios/ga
rtner-executive-programs-2012-press-
release.pdf
Cofinancen:
Companies
working on
improving their BI
solutions are best
able to use the
information to
take the right
decisions in each
case.
Impact on the sector
It will not bring its full advantage, and
efforts are dedicated to its development
and deployment will be in vain.
Therefore, BI platform companies still
have a long way to go if they want to
convince businesses, especially SMEs,
to adopt BI in their management
systems.
This way requires reducing the
complexity of the system at user level
and to develop specific applications to
obtain relevant information in the
minimum time. Examples of this are
already on the market. For example, the
Bingo Intelligence is an application used
to generate dashboards easily.
With respect to large multinational
companies that have implemented a BI
system, although they consider it is
complex to use, they also agree that
they bring benefits to information and
human capital management.
In particular, SMEs are firms having
more difficulties to integrate a BI
solution. Some of the disadvantages
/ advantages identified are:
? It is expensive to be implemented
because it requires software,
hardware and professional experts’
time, but the information provided
by the BI is an asset that, if used
properly, provides a rapid return on
investment.
? It is complex because BI systems
are designed for large companies,
but this complexity provides more
powerful and useful tools to
understand and manage the
business than that traditionally used
by SMEs.
? It requires time commitment from
the company, but once
implemented, it eliminates repetitive
tasks that do not add value and
time spent is recovered at the end.
According to the Gartner report, the BI
solutions sector is having a fast growth,
both domestically and internationally, as
evidenced by the fact that the turnover has
increased from just over 9,000 million
dollars in 2008, to 12,000 million in 2011. BI
solutions represent an increasingly larger
percentage of business investment in
technology. In addition, the BI software
segment is the one with the second fastest
growth in the global software market in
2011. Although BI shows a greater
penetration in large enterprises, more and
more SMEs incorporate it.
The emergence and integration of Business
Intelligence systems have a direct impact
on business opportunities and employment
in the telecommunications and ICT. But it
also influences transversally other sectors,
those that purchase these systems to
achieve a better business management.
Regarding the sector of
Telecommunications and ICT, according to
the 2012 Gartner report on Business
Intelligence, the leading BI platform
vendors (Microsof, Microstrategy,
Information Buiders, IBM, Oracle, SAS,
SAP, etc.)
2
have generated, as least $ 15
million from the sale of their BI licenses.
In addition, to the sale of licenses, advisory
and consultancy services must be added
required by firms before implementing a BI
system, and the necessary training of the
staff to manage it. This requires
professionals at different levels: BI software
designers and developers, BI consultants
and professionals able to assimilate new
processes within companies.
According to the 2012 report, conducted
worldwide by Gartner, the companies
surveyed believe that traditional BI solutions
are difficult to implement, maintain, develop
and use. Given that employers believe that
one of the key aspects to the success of BI
is its ease of use, if a BI solution is not easy
to use it will not be properly implemented or
2http://anibalgoicochea.com/2012/02/10/magic-
quadrant-for-business-intelligence-platforms-
2012/
Cofinancen:
In an advisory
team on the
implementation
of BI solutions,
the dual
perspective
"business +
technology" is
indispensable.
A BI consultant
properly carries
out the tasks
when being
capable to
generate
autonomy in the
end-user of the
BI system so
that the end-user
is able to create
the own reports.
Impact on professional profiles
The development of Business
Intelligence (BI) has a very positive effect
on the profiles of the telecommunications
and ICT professionals but also in
management, leadership and
management of companies in other
sectors.
As for telecommunications and ICT BI
specialist professionals, they include
those working in manufacturing
companies or BI solutions integrating
firms who develop software and advise
clients.
BI software developers are computer
experts specialized in BI platforms
programming and work in large
companies such as Microsoft, SAS,
Microstrategy, etc. One of the main tasks
to be carried out by these professionals is
to simplify the use of BI systems. That is,
BI systems should be scheduled so as to
facilitate maximum use by end-users. In
this sense, they are increasingly required
to have a more user-oriented view, to
propose solutions to be easily used by
the customer.
Advisers or consultants in BI are the
connection with the company and are
responsible for advising and designing
the information system required by the
firm. Nowadays, these professionals are
asked not only to be experts in BI
technologies, but also to practice,
additionally, business consulting, which
enables them to more accurately advise
on the most appropriate BI solution. This
is so because, often, small businesses
are not able to hire a BI consultant and a
business consultant to implement a BI
solution, so that a more comprehensive
and complementary profile is requested.
On the other hand, companies that
already have BI solutions, especially large
companies, often require professionals who
know how it works, can interpret data efficiently
and train other staff. These personnel must be
able to adapt to changes and to use digital tools
and systems in their daily work.
Note that the 22.33% of the job offers from
Infojobs and Infoempleo portals in the
months of June, July and August 2012
correspond to the telecommunications and
ICT sector. 0.8% of them ask for analysts or
consultants in business intelligence.
These professionals are required a university
degree, mainly in computer science,
engineering, mathematics, physics, business
administration and management or technical and
market research. As for languages, these
professionals are often asked English skills. In
terms of experience, a minimum of 2 years
working in BI consulting or designing predictive
models of business increase is required.
More information about the industry is
available on the Barcelona Treball website
Market >Industries
Telecommunications and ICT
This section of the website contains a report on
the industry covering employment aspects,
where you can see job files for various job
profiles and find out the main resources you
need to find work in the industry.
Co-financed by:
doc_662063098.pdf