Description
Its a classic case of too much information. Structured data such as databases and spreadsheets. Unstructured data like video, audio, photos, posts to social media sites, emails and GPS signals.
GET SMARTER.
BUSINESS INTELLIGENCE: BIG DATA
Your data holds great insight. But as it increases in volume and complexity,
it can become di? cult to understand. Allow us to translate with the people,
the products and the plan to help TURN BIG DATA INTO BIG IDEAS.
THE CHALLENGES | THE SOLUTION | THE BENEFITS
THE CHALLENGES
2
BUT IS COMPLEXITY RENDERING BUSINESS INTELLIGENCE UNINTELLIGIBLE?
It’s a classic case of too much information. Structured data such as databases and spreadsheets. Unstructured data like
video, audio, photos, posts to social media sites, emails and GPS signals. All expanding in volume, variety and velocity.
It’s called big data. And it’s growing faster than the ability of many organizations to interpret it. Traditional business
intelligence (BI) platforms, tools and applications simply are not agile enough. And IT-serviced models are too slow.
YOUR DATA IS TRYING TO TELL YOU SOMETHING.
Big data is growing by
2,200
PETABYTES
each day.
1
THE THREE V’S OF BIG DATA.
According to Gartner, big data is characterized by high
volume, high velocity and high variety. It’s what gives
big data daunting dimension — and insight-seeking
organizations quite the challenge.
VOLUME
Organizations are becoming overwhelmed with all types
of ever-growing data. It’s information overload from which
organizations are struggling to sift out key insights.
VELOCITY
For maximum value, big data must be used as it streams
into organizations. Without capabilities such as real-time
analytics, however, they may lack the right tools to keep up.
VARIETY
Big data consists of both structured and unstructured data.
Most BI tools are adept at analyzing the former, but when it
comes to the latter, more advanced technologies are needed.
1
2
3
THE TOP ANALYTICS CHALLENGES FOR 2013
2
:
Gleaning insights from data Gaining access to data Manipulating and integrating data
5
CDW.com/bi | 800.800.4239
THE SOLUTION
As digital information grows more complex, traditional BI solutions are struggling to keep up. A big data approach to
BI can help bring your organization up to speed, revealing meaningful insights that help identify growth opportunities,
inform decision-making and provide competitive power.
Comprising software, hardware and appliances, a well-equipped BI solution can help you tackle the biggest
big data challenges with features such as:
Visualization reporting tools:
make it easy to consume large volumes of data quickly
Self-service tools:
enable users to quickly ful?ll their own requirements
Hadoop-enabled Database Management Systems (DBMSs):
use an open source framework to enable complex analytics
Integration:
combines big data with overall BI to help you see the bigger picture
BUSINESS INTELLIGENCE: THE BIG DATA WHISPERER.
TIME TO INSIGHT
Powerful reporting tools can help generate actionable insights more
quickly from the growing volumes of internal and external data.
END-USER PRODUCTIVITY
Self-service tools give users fast access to data without having
to wait for IT. Tis timely access to information can result in more
productive decisions.
IMPROVE ROI
Leveraging newer deployment models can help o?set limited IT
resources. Whether it is through tools your organization manages
itself or through a cloud-based model, these delivery models can
lead to a better ROI with your investments.
THE BENEFITS
In addition to promoting more enlightened decision-making, a BI solution delivers less obvious advantages, too.
BIG DATA IS A BIG DEAL.
BUSINESS INTELLIGENCE BEST PRACTICES
Align big data projects with speci?c organizational goals:
Before gathering data, organizations should ?rst gather and
understand objectives and requirements.
Use an agile and iterative approach to implementation:
Tis delivers quick solutions based on current needs, as they
may change throughout data exploration.
Evaluate data requirements:
By analyzing the data coming into your organization, you can
best determine how it can be used to your advantage.
Associate big data with organizational data:
Integration enables you to correlate di?erent types and sources
of data to draw higher-level conclusions.
Embed analytics into operational work?ow/routine:
Analytics should be part of the day-to-day operational function
of front-end sta?.
of organizations say big data projects will be a priority in 2013.
2
68%
1
IBM, Big Data at the Speed of Business, IBM.com, 2013
2
Lavastorm, Analytics 2013: ASurveyon Analytic Usage, Trends, and Future Initiatives, 2013
Te terms and conditions of product sales are limited tothose contained on CDW’s website at CDW.com; notice of objection toand rejection of anyadditional or di?erent terms in anyformdelivered bycustomer is herebygiven;
CDW
®
, CDW•G
®
and PEOPLEWHOGETIT
™
are trademarks of CDWLLC; all other trademarks and registered trademarks are the sole propertyof their respective owners
121933
Read up on all the latest BI topics at CDWsolutionsblog.com
Or, call 800.800.4239 to speak with one of our account managers.
4
WE’VE GOT WHAT IT TAKES
CERTIFICATIONS AND PARTNERSHIPS
• IBM Certi?ed Administrator — Cognos BI
• IBM Certi?ed Designer — Cognos 8 BI Reports
• IBM Information Management InfoSphere Warehouse C-Class
Technical Sales Professional
• IBM ISW 9.7 and Smart Analytics Technical Professional v1
• IBM Netezza Technical Mastery Professional v1
• IBM Information Management Optim Technical Professor v2
• Microsoft Silver Certi?ed Partner — Business Intelligence
WHY CDW?
OUR BUSINESS INTELLIGENCE I.Q.
THE PEOPLE — Along with your
dedicated account manager, we
give you access to our highly
certi?ed solution architects,
engineers and dedicated solutions
practices to help you solve your
toughest technology problems.
THE PRODUCTS — Our wide-
ranging partnerships give you
access to winning solutions across
the BI stack, including software,
servers, storage, appliances,
reporting analytics, ETL tools,
Apache Hadoop data warehouses
and more.
THE PLAN — We can help build
your BI solution with full lifecycle
services, from assessment and
design to implementation and
post-sales support. We have
experience in a variety of BI
deployment models: on-premises,
in the cloud or a hybrid approach.
Achieve remarkable results and
make fact-based decisions with
SAP
®
business intelligence solutions.
With intuitive self-service data
access, maximum visibility and
simpli?ed deployment, SAP BI
solutions allow you to access
reliable, real-time data to better
understand your organization,
act quickly and confidently,
and ultimately achieve more
enlightened results.
From business intelligence and
?nancial performance to strategy
management and analytics
applications, IBM
®
Cognos
®
software has what organizations
need to become analytics-driven.
With products for the individual,
workgroup, department and
enterprise, Cognos is designed
to help sta? make decisions that
achieve better outcomes — for
now and into the future.
Microsoft
®
SQL Server
®
2012
fuels the modern data platform
with the built-in mission-critical
capabilities, familiar analytic
controls and solutions that foster
breakthrough insights across
the organization. Common
architecture and tools enable
hybrid IT infrastructures, unlocking
new strategies and moving your
organization forward.
Te NetApp
®
FAS6200 Series
delivers higher availability,
scalability and ?ash-optimized
performance to satisfy the most
demanding workloads. Achieve
100% nondisruptive operations
to eliminate planned downtime,
deliver impact faster with self-
managing Virtual Storage Tier
flash technologies and scale
without limits.
OUR PARTNERS IN B.I.
OUR PARTNERS
CDW.com/bi | 800.800.4239
doc_305203393.pdf
Its a classic case of too much information. Structured data such as databases and spreadsheets. Unstructured data like video, audio, photos, posts to social media sites, emails and GPS signals.
GET SMARTER.
BUSINESS INTELLIGENCE: BIG DATA
Your data holds great insight. But as it increases in volume and complexity,
it can become di? cult to understand. Allow us to translate with the people,
the products and the plan to help TURN BIG DATA INTO BIG IDEAS.
THE CHALLENGES | THE SOLUTION | THE BENEFITS
THE CHALLENGES
2
BUT IS COMPLEXITY RENDERING BUSINESS INTELLIGENCE UNINTELLIGIBLE?
It’s a classic case of too much information. Structured data such as databases and spreadsheets. Unstructured data like
video, audio, photos, posts to social media sites, emails and GPS signals. All expanding in volume, variety and velocity.
It’s called big data. And it’s growing faster than the ability of many organizations to interpret it. Traditional business
intelligence (BI) platforms, tools and applications simply are not agile enough. And IT-serviced models are too slow.
YOUR DATA IS TRYING TO TELL YOU SOMETHING.
Big data is growing by
2,200
PETABYTES
each day.
1
THE THREE V’S OF BIG DATA.
According to Gartner, big data is characterized by high
volume, high velocity and high variety. It’s what gives
big data daunting dimension — and insight-seeking
organizations quite the challenge.
VOLUME
Organizations are becoming overwhelmed with all types
of ever-growing data. It’s information overload from which
organizations are struggling to sift out key insights.
VELOCITY
For maximum value, big data must be used as it streams
into organizations. Without capabilities such as real-time
analytics, however, they may lack the right tools to keep up.
VARIETY
Big data consists of both structured and unstructured data.
Most BI tools are adept at analyzing the former, but when it
comes to the latter, more advanced technologies are needed.
1
2
3
THE TOP ANALYTICS CHALLENGES FOR 2013
2
:
Gleaning insights from data Gaining access to data Manipulating and integrating data
5
CDW.com/bi | 800.800.4239
THE SOLUTION
As digital information grows more complex, traditional BI solutions are struggling to keep up. A big data approach to
BI can help bring your organization up to speed, revealing meaningful insights that help identify growth opportunities,
inform decision-making and provide competitive power.
Comprising software, hardware and appliances, a well-equipped BI solution can help you tackle the biggest
big data challenges with features such as:
Visualization reporting tools:
make it easy to consume large volumes of data quickly
Self-service tools:
enable users to quickly ful?ll their own requirements
Hadoop-enabled Database Management Systems (DBMSs):
use an open source framework to enable complex analytics
Integration:
combines big data with overall BI to help you see the bigger picture
BUSINESS INTELLIGENCE: THE BIG DATA WHISPERER.
TIME TO INSIGHT
Powerful reporting tools can help generate actionable insights more
quickly from the growing volumes of internal and external data.
END-USER PRODUCTIVITY
Self-service tools give users fast access to data without having
to wait for IT. Tis timely access to information can result in more
productive decisions.
IMPROVE ROI
Leveraging newer deployment models can help o?set limited IT
resources. Whether it is through tools your organization manages
itself or through a cloud-based model, these delivery models can
lead to a better ROI with your investments.
THE BENEFITS
In addition to promoting more enlightened decision-making, a BI solution delivers less obvious advantages, too.
BIG DATA IS A BIG DEAL.
BUSINESS INTELLIGENCE BEST PRACTICES
Align big data projects with speci?c organizational goals:
Before gathering data, organizations should ?rst gather and
understand objectives and requirements.
Use an agile and iterative approach to implementation:
Tis delivers quick solutions based on current needs, as they
may change throughout data exploration.
Evaluate data requirements:
By analyzing the data coming into your organization, you can
best determine how it can be used to your advantage.
Associate big data with organizational data:
Integration enables you to correlate di?erent types and sources
of data to draw higher-level conclusions.
Embed analytics into operational work?ow/routine:
Analytics should be part of the day-to-day operational function
of front-end sta?.
of organizations say big data projects will be a priority in 2013.
2
68%
1
IBM, Big Data at the Speed of Business, IBM.com, 2013
2
Lavastorm, Analytics 2013: ASurveyon Analytic Usage, Trends, and Future Initiatives, 2013
Te terms and conditions of product sales are limited tothose contained on CDW’s website at CDW.com; notice of objection toand rejection of anyadditional or di?erent terms in anyformdelivered bycustomer is herebygiven;
CDW
®
, CDW•G
®
and PEOPLEWHOGETIT
™
are trademarks of CDWLLC; all other trademarks and registered trademarks are the sole propertyof their respective owners
121933
Read up on all the latest BI topics at CDWsolutionsblog.com
Or, call 800.800.4239 to speak with one of our account managers.
4
WE’VE GOT WHAT IT TAKES
CERTIFICATIONS AND PARTNERSHIPS
• IBM Certi?ed Administrator — Cognos BI
• IBM Certi?ed Designer — Cognos 8 BI Reports
• IBM Information Management InfoSphere Warehouse C-Class
Technical Sales Professional
• IBM ISW 9.7 and Smart Analytics Technical Professional v1
• IBM Netezza Technical Mastery Professional v1
• IBM Information Management Optim Technical Professor v2
• Microsoft Silver Certi?ed Partner — Business Intelligence
WHY CDW?
OUR BUSINESS INTELLIGENCE I.Q.
THE PEOPLE — Along with your
dedicated account manager, we
give you access to our highly
certi?ed solution architects,
engineers and dedicated solutions
practices to help you solve your
toughest technology problems.
THE PRODUCTS — Our wide-
ranging partnerships give you
access to winning solutions across
the BI stack, including software,
servers, storage, appliances,
reporting analytics, ETL tools,
Apache Hadoop data warehouses
and more.
THE PLAN — We can help build
your BI solution with full lifecycle
services, from assessment and
design to implementation and
post-sales support. We have
experience in a variety of BI
deployment models: on-premises,
in the cloud or a hybrid approach.
Achieve remarkable results and
make fact-based decisions with
SAP
®
business intelligence solutions.
With intuitive self-service data
access, maximum visibility and
simpli?ed deployment, SAP BI
solutions allow you to access
reliable, real-time data to better
understand your organization,
act quickly and confidently,
and ultimately achieve more
enlightened results.
From business intelligence and
?nancial performance to strategy
management and analytics
applications, IBM
®
Cognos
®
software has what organizations
need to become analytics-driven.
With products for the individual,
workgroup, department and
enterprise, Cognos is designed
to help sta? make decisions that
achieve better outcomes — for
now and into the future.
Microsoft
®
SQL Server
®
2012
fuels the modern data platform
with the built-in mission-critical
capabilities, familiar analytic
controls and solutions that foster
breakthrough insights across
the organization. Common
architecture and tools enable
hybrid IT infrastructures, unlocking
new strategies and moving your
organization forward.
Te NetApp
®
FAS6200 Series
delivers higher availability,
scalability and ?ash-optimized
performance to satisfy the most
demanding workloads. Achieve
100% nondisruptive operations
to eliminate planned downtime,
deliver impact faster with self-
managing Virtual Storage Tier
flash technologies and scale
without limits.
OUR PARTNERS IN B.I.
OUR PARTNERS
CDW.com/bi | 800.800.4239
doc_305203393.pdf