Building Strong logos

[abhishreshthaa]

Building Strong logos


There are no magic remedies to build strong logos and General Electric's six-step process seems to be a sound starting point:


- Pick a name - General Electric, for example.


- Create a memorable trademark - The GE monogram is recognized the world over.


- Make a promise - For 60 years GE promised better living through electricity, which became better living through technology, for the past 30 years


- Effectively communicate the promise - GE has always had highly imaginative and memorable work.


- Be consistent - Even as we grow and modify our business, we carefully manage the use of our identity worldwide.


- Don't get bored - GE has kept the same strategic promise for 30 years.

 

[jiten005]

Building Strong logos


There are no magic remedies to build strong logos and General Electric's six-step process seems to be a sound starting point:


- Pick a name - General Electric, for example.


- Create a memorable trademark - The GE monogram is recognized the world over.


- Make a promise - For 60 years GE promised better living through electricity, which became better living through technology, for the past 30 years


- Effectively communicate the promise - GE has always had highly imaginative and memorable work.


- Be consistent - Even as we grow and modify our business, we carefully manage the use of our identity worldwide.


- Don't get bored - GE has kept the same strategic promise for 30 years.

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