Building Growth From Ground Up (Marketing Y Medios)

Building Growth From Ground Up (Marketing Y Medios)

In the summer of 2001, when Citigroup finalized its $12.5 billion acquisition of Mexico's Grupo Financiero BanamexAccival, Rebeca Vargas was just another promising MBA rookie working for Citigroup's mergers and acquisitions team in New York. By late 2002, Citigroup had Banamex in its back pocket but did not have a clear plan to make the most out of the merger.

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