Description
Explaining on how the vision of the company is built with the help of good examples.
James C. Collins Jerry I. Porras
What is ‘Vision’?
• A picture of the company in future • An inspiration which sets the direction for the business plan • A statement of the company’s aspirations
Increase Value
Reduce Cost Streamline Business Process
EXAMPLES – VISION
Starbucks: To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time
Nike: To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete
EXAMPLES – VISION…
"best in the manner in which we operate, best in the products we
deliver, and best in our value system
and ethics." “to be the technology partner of
choice
for
forward
by
looking
customers
collaboratively
transforming technology into business advantage.”
Vision
Core Ideology
Envisioned Future
Core Value
BHAGs
Core Purpose
Vivid Description
Core Ideology :
what we stand for and why we exist Asian Paints : Strong consumerfocus and innovative spirit
Envisioned future :
What we aspire to become to achieve, to create something that will require significant change and progress to attain ITC : Want to be the no. 1 FMCG company
Core values
A system of guiding principles and tenets
• A company should not change its core values
in response to market changes • Not more than 3-5 core values
• Only intrinsic value
• Employee compatibility e.g. Nike • Must Stand the test of time
CORE VALUES
EXCELLENCE
TEAMWORK
CUSTOMER FIXATION
INNOVATION
FUN
COMMUNITY
Core Values - Examples
• No cynicism • Nurturing and promulgation of “wholesome American values” • Creativity, dreams, and imagination • Fanatical attention to consistency and detail • Preservation and control of the Disney magic
• Service to the customer above all else • Hard work and individual productivity • Never being satisfied • Excellence in reputation; being part of • something special
TATA has always been values-driven. These values continue to direct the growth
and business of Tata companies.
Integrity:
We must conduct our business fairly, with honesty and transparency. Everything we do must stand the test of public scrutiny. Understanding: We must be caring, show respect, compassion and humanity for our colleagues and customers around the world, and always work for the benefit of the communities we serve.
Excellence:
We must constantly strive to achieve the highest possible standards in our day-to-day work and in the quality of the goods and services we provide.
Unity:
We must work cohesively with our colleagues across the group and with our customers and partners around the world, building strong relationships based on tolerance, understanding and mutual cooperation.
Responsibility:
We must continue to be responsible, sensitive to the countries, communities and environments in which we work, always ensuring that what comes from the people goes back to the people many times over
Highest level of credibility
Gut-level understanding of the core values
Highest level of competence
Core purpose
Organization's most fundamental reason for existence
-It
is a raison d’etre, not a goal or strategy
-It is forever pursued but never reached
-Process statement through the method of 5 whys -Maximizing shareholder wealth-a weak substitute
SOME EXAMPLES
To seek technology that helps realize true peace and happiness on earth.
Make people happy
To organize the world's information and make it universally accessible and useful
make tech contributions that improve people’s lives
To help people save money so they can live better.
Discovering Core purpose
Why?
Why?
Why?
Interrogating the mars group
Why?
Why?
Random Corporate serial killer
Envisioned Future
10 to 30 year audacious goal • Clear and compelling • Serves as a unifying focal point of effort • A catalyst for team spirit • Has a clear finish line Vivid description • Should be vibrant, engaging and specific - to help achieve the BHAG • Passion, emotion and conviction
Big, Hairy, Audacious Goals
“Every book, ever printed, in any language, all available in less than 60 seconds”
“Democratize the automobile”
“To become "the pulse of the planet”
Vivid Description
“Democratize the automobile”
“I will build a motor car for the great multitude.… It will be so low in price that no man making a good salary will be unable to own one and enjoy with his family the blessing of hours of pleasure in God’s great open spaces.… When I’m through, everybody will be able to afford one, and everyone will have one. The horse will have disappeared from our highways, the automobile will be taken for granted…[and we will] give a large number of men employment at good wages.”
PUTTING IT ALL TOGETHER–SONY in the 1950s
Core Values
Purpose
BHAG
Vivid Description
• We will create products that become pervasive around the world.… We will be the first Japanese company to go into the U.S. market and distribute directly.… Fifty years from now, our brand name will be as well known as any in the world…and will signify innovation and quality that rival the most innovative companies anywhere.… “Made in Japan” will mean something fine, not something shoddy
• Elevation of the Japanese culture and national status Being a pioneer – not following others; doing the impossible. Encouraging individual ability and creativity
• To experience the sheer joy of innovation and the application of technology for the benefit and pleasure of the general public
• Become the company most known for changing the worldwide poor-quality image of Japanese products
“David Packard left behind him a code of ethics known as the ‘HP Way’.
Core ideology : A deep respect for individual, dedication to affordable quality and reliability, a commitment to community responsibility
‘We have arrived’ syndrome
Complacent lethargy that arises once an organization has achieved one BHAG
doc_539747696.pptx
Explaining on how the vision of the company is built with the help of good examples.
James C. Collins Jerry I. Porras
What is ‘Vision’?
• A picture of the company in future • An inspiration which sets the direction for the business plan • A statement of the company’s aspirations
Increase Value
Reduce Cost Streamline Business Process
EXAMPLES – VISION
Starbucks: To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time
Nike: To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete
EXAMPLES – VISION…
"best in the manner in which we operate, best in the products we
deliver, and best in our value system
and ethics." “to be the technology partner of
choice
for
forward
by
looking
customers
collaboratively
transforming technology into business advantage.”
Vision
Core Ideology
Envisioned Future
Core Value
BHAGs
Core Purpose
Vivid Description
Core Ideology :
what we stand for and why we exist Asian Paints : Strong consumerfocus and innovative spirit
Envisioned future :
What we aspire to become to achieve, to create something that will require significant change and progress to attain ITC : Want to be the no. 1 FMCG company
Core values
A system of guiding principles and tenets
• A company should not change its core values
in response to market changes • Not more than 3-5 core values
• Only intrinsic value
• Employee compatibility e.g. Nike • Must Stand the test of time
CORE VALUES
EXCELLENCE
TEAMWORK
CUSTOMER FIXATION
INNOVATION
FUN
COMMUNITY
Core Values - Examples
• No cynicism • Nurturing and promulgation of “wholesome American values” • Creativity, dreams, and imagination • Fanatical attention to consistency and detail • Preservation and control of the Disney magic
• Service to the customer above all else • Hard work and individual productivity • Never being satisfied • Excellence in reputation; being part of • something special
TATA has always been values-driven. These values continue to direct the growth
and business of Tata companies.
Integrity:
We must conduct our business fairly, with honesty and transparency. Everything we do must stand the test of public scrutiny. Understanding: We must be caring, show respect, compassion and humanity for our colleagues and customers around the world, and always work for the benefit of the communities we serve.
Excellence:
We must constantly strive to achieve the highest possible standards in our day-to-day work and in the quality of the goods and services we provide.
Unity:
We must work cohesively with our colleagues across the group and with our customers and partners around the world, building strong relationships based on tolerance, understanding and mutual cooperation.
Responsibility:
We must continue to be responsible, sensitive to the countries, communities and environments in which we work, always ensuring that what comes from the people goes back to the people many times over
Highest level of credibility
Gut-level understanding of the core values
Highest level of competence
Core purpose
Organization's most fundamental reason for existence
-It
is a raison d’etre, not a goal or strategy
-It is forever pursued but never reached
-Process statement through the method of 5 whys -Maximizing shareholder wealth-a weak substitute
SOME EXAMPLES
To seek technology that helps realize true peace and happiness on earth.
Make people happy
To organize the world's information and make it universally accessible and useful
make tech contributions that improve people’s lives
To help people save money so they can live better.
Discovering Core purpose
Why?
Why?
Why?
Interrogating the mars group
Why?
Why?
Random Corporate serial killer
Envisioned Future
10 to 30 year audacious goal • Clear and compelling • Serves as a unifying focal point of effort • A catalyst for team spirit • Has a clear finish line Vivid description • Should be vibrant, engaging and specific - to help achieve the BHAG • Passion, emotion and conviction
Big, Hairy, Audacious Goals
“Every book, ever printed, in any language, all available in less than 60 seconds”
“Democratize the automobile”
“To become "the pulse of the planet”
Vivid Description
“Democratize the automobile”
“I will build a motor car for the great multitude.… It will be so low in price that no man making a good salary will be unable to own one and enjoy with his family the blessing of hours of pleasure in God’s great open spaces.… When I’m through, everybody will be able to afford one, and everyone will have one. The horse will have disappeared from our highways, the automobile will be taken for granted…[and we will] give a large number of men employment at good wages.”
PUTTING IT ALL TOGETHER–SONY in the 1950s
Core Values
Purpose
BHAG
Vivid Description
• We will create products that become pervasive around the world.… We will be the first Japanese company to go into the U.S. market and distribute directly.… Fifty years from now, our brand name will be as well known as any in the world…and will signify innovation and quality that rival the most innovative companies anywhere.… “Made in Japan” will mean something fine, not something shoddy
• Elevation of the Japanese culture and national status Being a pioneer – not following others; doing the impossible. Encouraging individual ability and creativity
• To experience the sheer joy of innovation and the application of technology for the benefit and pleasure of the general public
• Become the company most known for changing the worldwide poor-quality image of Japanese products
“David Packard left behind him a code of ethics known as the ‘HP Way’.
Core ideology : A deep respect for individual, dedication to affordable quality and reliability, a commitment to community responsibility
‘We have arrived’ syndrome
Complacent lethargy that arises once an organization has achieved one BHAG
doc_539747696.pptx