Description
It explains about PEST Analysis of telecom Industry, Competitor Analysis, SWOT analysis, Company Description, General Information about BSNL, it's Finance performance, SWOT analysis of BSNL and Various Strategies employed.
COMPANY ANALYSIS
BSNL
OVERVIEW
Telecom Sector in India ? History ? Segmentation ? PEST ? BSNL Overview ? Organizational Structure ? SWOT Analysis ? Welfare Measures ? Revenue and Expenditure Comparison ? Competitor Analysis
?
TELECOM SECTOR IN INDIA
? ? ? ?
Third Largest in the world Includes telephony, internet and broadcasting. Assisted by the INSAT system of the country Tele-density has increased from 4.3 in March 2002 to 78.1 in February 2012
HISTORY
Telegraph Telephone Mobile
SEGMENTATION
?
Telephony divided into Fixed and Wireless Subscribers Divided in number of regions, called 'Telecom Circles' or 'Telecom Service Areas’ Telecom Circles names given on region covered
?
?
?
Telecom Circles broken down into 4 groups: ‘Metro circles' and then 'A', 'B', and 'C' circles
WIRELESS MARKET SHARE
PEST ANALYSIS
POLITICAL ? FDI Regulations ? Special Incentives ? Protection Laws ? Environmental Laws ECONOMICAL ? GDP Growth Rate ? Money Supply ? Unemployment Levels
PEST (CONTD.)
SOCIAL ? Growth rate of population ? Regional Shift in population ? Lifestyle changes TECHNOLOGICAL ? Industry spending on R&D ? Technology migration ? New Products launching
COMPANY LOGO
OVERVIEW
?
Government-owned company Largest fixed telephone provider
?
?
Fourth Largest mobile phone service giver
India’s oldest service provider Head-quarter at New Delhi
?
?
VISION
?
Be the leading telecom service provider in India with global presence Create a customer focused organization with excellence in customer care, sales and marketing Leverage technology to provide affordable and innovative telecom. Services/products across customer segments.
?
?
ORGANISATIONAL STRUCTURE
Chairman And MD
Director-CFA(Consumer Fixed Access)
R.K.Upadhaya
N.K.Gupta
Director-CM(Consumer Mobility)
Director-Enterprise Director-Finance
R.K.Agarwal
A.N.Rai KCGK Pillai
SWOT ANALYSIS
STRENGTHS ? Fully integrated IP Infrastructure Platform
?
Network Alliances with Ericson and Cisco and IT alliances with HP and Compaq Healthy balance sheet with good reserves
?
?
Reach in 5.8 Lac villages
WEAKNESSES
?
Low on Quality Of Service parameters laid out by TRAI High Call Dropping Rates Reduced Brand Equity Major Presence only in C Circle.
?
?
?
OPPORTUNITIES
?
Growing market More opportunities in A and B Circles
?
?
Increasing use of 3g
New trends like M-Commerce
?
THREATS
?
Regulatory Decisions Mobile Number Portability
?
?
Decrease in Number of Fixed Telephone Subscribers
WELFARE MEASURES
?
TWCO-(Telecom Women Central Organization) Scholarships
?
?
Book Awards
Incentive For Meritorious Students
?
REVENUES
EXPENDITURE
COMPETITOR ANALYSIS
AIRTEL ? Operates in 20 Countries
?
Cisco Gold Certification Android based Tablets 17 Percent Market Share in Wireless Subscribers as compared to 12 Percent for BSNL. MTN and ZAIN Acquisitions.
?
?
?
THANK YOU !!
doc_616648578.pptx
It explains about PEST Analysis of telecom Industry, Competitor Analysis, SWOT analysis, Company Description, General Information about BSNL, it's Finance performance, SWOT analysis of BSNL and Various Strategies employed.
COMPANY ANALYSIS
BSNL
OVERVIEW
Telecom Sector in India ? History ? Segmentation ? PEST ? BSNL Overview ? Organizational Structure ? SWOT Analysis ? Welfare Measures ? Revenue and Expenditure Comparison ? Competitor Analysis
?
TELECOM SECTOR IN INDIA
? ? ? ?
Third Largest in the world Includes telephony, internet and broadcasting. Assisted by the INSAT system of the country Tele-density has increased from 4.3 in March 2002 to 78.1 in February 2012
HISTORY
Telegraph Telephone Mobile
SEGMENTATION
?
Telephony divided into Fixed and Wireless Subscribers Divided in number of regions, called 'Telecom Circles' or 'Telecom Service Areas’ Telecom Circles names given on region covered
?
?
?
Telecom Circles broken down into 4 groups: ‘Metro circles' and then 'A', 'B', and 'C' circles
WIRELESS MARKET SHARE
PEST ANALYSIS
POLITICAL ? FDI Regulations ? Special Incentives ? Protection Laws ? Environmental Laws ECONOMICAL ? GDP Growth Rate ? Money Supply ? Unemployment Levels
PEST (CONTD.)
SOCIAL ? Growth rate of population ? Regional Shift in population ? Lifestyle changes TECHNOLOGICAL ? Industry spending on R&D ? Technology migration ? New Products launching
COMPANY LOGO
OVERVIEW
?
Government-owned company Largest fixed telephone provider
?
?
Fourth Largest mobile phone service giver
India’s oldest service provider Head-quarter at New Delhi
?
?
VISION
?
Be the leading telecom service provider in India with global presence Create a customer focused organization with excellence in customer care, sales and marketing Leverage technology to provide affordable and innovative telecom. Services/products across customer segments.
?
?
ORGANISATIONAL STRUCTURE
Chairman And MD
Director-CFA(Consumer Fixed Access)
R.K.Upadhaya
N.K.Gupta
Director-CM(Consumer Mobility)
Director-Enterprise Director-Finance
R.K.Agarwal
A.N.Rai KCGK Pillai
SWOT ANALYSIS
STRENGTHS ? Fully integrated IP Infrastructure Platform
?
Network Alliances with Ericson and Cisco and IT alliances with HP and Compaq Healthy balance sheet with good reserves
?
?
Reach in 5.8 Lac villages
WEAKNESSES
?
Low on Quality Of Service parameters laid out by TRAI High Call Dropping Rates Reduced Brand Equity Major Presence only in C Circle.
?
?
?
OPPORTUNITIES
?
Growing market More opportunities in A and B Circles
?
?
Increasing use of 3g
New trends like M-Commerce
?
THREATS
?
Regulatory Decisions Mobile Number Portability
?
?
Decrease in Number of Fixed Telephone Subscribers
WELFARE MEASURES
?
TWCO-(Telecom Women Central Organization) Scholarships
?
?
Book Awards
Incentive For Meritorious Students
?
REVENUES
EXPENDITURE
COMPETITOR ANALYSIS
AIRTEL ? Operates in 20 Countries
?
Cisco Gold Certification Android based Tablets 17 Percent Market Share in Wireless Subscribers as compared to 12 Percent for BSNL. MTN and ZAIN Acquisitions.
?
?
?
THANK YOU !!
doc_616648578.pptx