Digital Marketing is a broad subject with a plethora of modules. There are certain KPIs and elements which plays a big part in determining the fate of any digital marketing campaign. This is one of the primary things which any digital marketing course will teach you.
Every module starting from Search engine Optimisation (SEO) to Social Media Marketing (SMM), from Email Marketing to Content Marketing, each has a very important implication when it comes to planning an integrated digital Marketing campaign. The success of any campaign is determined how these modules are combined. As a digital marketer, one may have specialized in any one of the domain but should have proper knowledge about the other domains as well. And that is exactly one of the most significant traits of a successful Digital marketer.
An integrated Digital Marketing campaign is also a mixture of science and art. The science includes all the analytics, researches, and the tools involved. On the other hand, art signifies visionary, creativity, and more. An ideal Digital Marketer should have immense technical expertise and creative knack.
In this blog, we will break-down the role of every important component:
Search Engine Optimization (SEO) – This is one of the most effective organic processes which yield high-quality leads. It is very important at the time of increased competition, where businesses need to bid big for high-traffic keywords. SEO requires time and once optimized properly it can continue to provide favourable results and outcomes for desired keywords.
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Search Engine Marketing (SEM) – Although SEO and SMM are always in the limelight, there are very few modules which can generate as many leads as SEM. It is completely inorganic and it has a great success rate as it enables a marketer to reach out to the people who are seeking their services. It is true that high competition increases the cost but it is always very effective. A properly optimized and mapped SEM strategy will definitely bring in chunks of warm leads. On the contrary, an unoptimized SEM campaign can increase unnecessary spends.
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Email Marketing – Email is another wing of Digital Marketing. The goal of marketers is to obtain leads and send mail to them. The campaign involves adding something extra creativity-wise to improve click-through-rates.
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Social Media Marketing – The massive popularity of social media platforms have provided a lot of options for businesses to reach out to a large chunk of the audience with a single click. This is why social media is one of the most important parameters in an integrated campaign. The different social media platforms like Facebook, Instagram, and LinkedIn are taken into consideration. Different campaigns are prepared for different social media platforms.
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Content Marketing This is one of the most essential aspects of Digital Marketing. There is no denying the fact that content is the soul of Digital Marketing. Creating good quality and campaign-oriented content is a mandate. From strategy-making to execution, every process is governed by content. This is why there should be a content strategy that should be mapped with the KPIs of the campaigns.
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A Few Words Before Winding Up
Digital Marketing has immense potential and the future looks incredibly bright. This domain will present enormous job opportunities in the future. If you are looking for a prosperous career in Digital Marketing then you can start by simply enrolling in a specialized digital marketing course which will give you a clear idea of different modules of Digital Marketing ranging from SEO, SMM, to PPC and Mail Marketing. The Digital Marketing world is evolving very fast and you need to remain thoroughly updated.
Every module starting from Search engine Optimisation (SEO) to Social Media Marketing (SMM), from Email Marketing to Content Marketing, each has a very important implication when it comes to planning an integrated digital Marketing campaign. The success of any campaign is determined how these modules are combined. As a digital marketer, one may have specialized in any one of the domain but should have proper knowledge about the other domains as well. And that is exactly one of the most significant traits of a successful Digital marketer.
An integrated Digital Marketing campaign is also a mixture of science and art. The science includes all the analytics, researches, and the tools involved. On the other hand, art signifies visionary, creativity, and more. An ideal Digital Marketer should have immense technical expertise and creative knack.
In this blog, we will break-down the role of every important component:
Search Engine Optimization (SEO) – This is one of the most effective organic processes which yield high-quality leads. It is very important at the time of increased competition, where businesses need to bid big for high-traffic keywords. SEO requires time and once optimized properly it can continue to provide favourable results and outcomes for desired keywords.
[/list]
Search Engine Marketing (SEM) – Although SEO and SMM are always in the limelight, there are very few modules which can generate as many leads as SEM. It is completely inorganic and it has a great success rate as it enables a marketer to reach out to the people who are seeking their services. It is true that high competition increases the cost but it is always very effective. A properly optimized and mapped SEM strategy will definitely bring in chunks of warm leads. On the contrary, an unoptimized SEM campaign can increase unnecessary spends.
[/list]
Email Marketing – Email is another wing of Digital Marketing. The goal of marketers is to obtain leads and send mail to them. The campaign involves adding something extra creativity-wise to improve click-through-rates.
[/list]
Social Media Marketing – The massive popularity of social media platforms have provided a lot of options for businesses to reach out to a large chunk of the audience with a single click. This is why social media is one of the most important parameters in an integrated campaign. The different social media platforms like Facebook, Instagram, and LinkedIn are taken into consideration. Different campaigns are prepared for different social media platforms.
[/list]
Content Marketing This is one of the most essential aspects of Digital Marketing. There is no denying the fact that content is the soul of Digital Marketing. Creating good quality and campaign-oriented content is a mandate. From strategy-making to execution, every process is governed by content. This is why there should be a content strategy that should be mapped with the KPIs of the campaigns.
[/list]
A Few Words Before Winding Up
Digital Marketing has immense potential and the future looks incredibly bright. This domain will present enormous job opportunities in the future. If you are looking for a prosperous career in Digital Marketing then you can start by simply enrolling in a specialized digital marketing course which will give you a clear idea of different modules of Digital Marketing ranging from SEO, SMM, to PPC and Mail Marketing. The Digital Marketing world is evolving very fast and you need to remain thoroughly updated.