joel.francis.7351
Par 100 posts (V.I.P)
Big breakthroughs typically follow a seven-step path:
First, no one’s heard of you.
Then they’ve heard of you but think you’re nuts.
Then they understand your product, but think it has no opportunity.
Then they view your product as a toy.
Then they see it as an amazing toy.
Then they start using it.
Then they couldn’t imagine life without it.
This process can take decades. It rarely takes less than several years.
Jeff Bezos once said:
Invention requires a long-term willingness to be misunderstood. You do something that you genuinely believe in, that you have conviction about, but for a long period of time, well-meaning people may criticize that effort … if you really have conviction that they’re not right, you need to have that long-term willingness to be misunderstood. It’s a key part of invention.
Invention is only the first step of innovation.
The collective response to technology is what drives change. Technology itself does not drive change, its an enabler to change.
First, no one’s heard of you.
Then they’ve heard of you but think you’re nuts.
Then they understand your product, but think it has no opportunity.
Then they view your product as a toy.
Then they see it as an amazing toy.
Then they start using it.
Then they couldn’t imagine life without it.
This process can take decades. It rarely takes less than several years.
Jeff Bezos once said:
Invention requires a long-term willingness to be misunderstood. You do something that you genuinely believe in, that you have conviction about, but for a long period of time, well-meaning people may criticize that effort … if you really have conviction that they’re not right, you need to have that long-term willingness to be misunderstood. It’s a key part of invention.
Invention is only the first step of innovation.
The collective response to technology is what drives change. Technology itself does not drive change, its an enabler to change.