Description
Brands highlighting the history and imagery of the brand and various other information which constitutes the brand.
HYUNDAI
Drive Your Way
Since 1947, South Korea
HYUNDAI
? Founded By : Chung Ju-yung
? Brand history : Hundai means ‘Modernity’ in Korean, but the ‘H’ stand
for the symbol of two people shaking hands ( the company and customer )
? Brand Imagery : An affordable efficient car aimed at middle or uppar
middle class segment
? Brand Ambassador : Shahrukh Khan ? Current Owner Ship :
Chung Mong-koo – CEO and Chairman
CADBURY
Kuch Meetha Ho Jaye
Since 1824, London
CADBURY
? Founded By : John Cadbury
? Brand history : It stands for the name of the founder ? Brand Imagery : One of the sweetest confectionery available in market ? Brand Ambassador : Amitabh Bachchan ? Current Owner Ship :
Todd Stitzer – CEO Rogar Carr – Chairman
Ford Motor Company
? Founded- June 16, 1903 ? Founder- Henry Ford.
? Headquarters- Dearborn, Michigan, United States ? The Ford Motor Co. brand is hanging its hat on "fun, flair and flexibility," as it aims for younger buyers.
? Ford Tagline-Drive One. ? Ford brand ambassador Abhishek Bachchan
Emami Fair and handsome
Founded by RS Agrawal & RS Goenka in 1974. It is a Rs. 2000 crore conglomerate
? History : According to their research 25-30% of their cream users were men, hence they decided to go for this brand. ? Brand Imagery : They wanted to present them as a competitor to HUL’s “Fair & Lovely”. Consumers especially men approved of it & their were good sales. ? Brand Ambassdor : Shah Rukh Khan, due to his acceptance among common mass. ? Year of brand establishment : 2007
Ownership Structure :
? CEO : Mr. N.Venkat ? CFO : Mr. H.N.Bhansali ? CEO-food division: Mr. Saroj Chakraborty ? Director : Mr. Suresh Goenka ? Director : Ms. Priti Sureka
Royal Bank of Scotland INDIA
RBS global was founded in 1727
? The brand ambassdor is Sachin Tendulkar. This is because ?
? ?
?
they wanted to stress on perfection. History behind : They wanted to establish themselves in India fast and hence they used Sachin Tendulkar which would provide them with great visibility. They used “ I play for India “ & “Tailor “ campaign Year of brand establishment in India: 2008 Brand imagery : They want to present themselves as a bank which fulfils their need with perfection. People Perceive the bank as a high end brand with excellent services. Brand Ambassdor : Sachin tendulkar
? Current Ownership :
? Chairman :: Philip Hampton ? Chief Executive : Stephen hester
? Group finance director : Guy Whittaker
? Non Executive directors : Colin Buchan, Sir Sandie
Crombie, Archie Hunter, Arthur Ryan, John McFarlane
Nokia
? Founded Tampere, Finland (1865) ? Founder- Fredrik Idestam ? In 1868, Idestam built a paper manufacturing mill near the town
of Nokia, thereby founding the Nokia Company, the name it is still known by today.
? Tagline - Nokia Connecting People ? Brand Ambassador- Shahrukh khan. ? Building friendship and trust is at the heart of the Nokia brand.
Motorola
? Founded in the year 1928
? Founders Paul Galvin and Joseph Galvin
? The founders came up with the name Motorola when the
company started manufacturing car radios in 1930; the name is a combination of "motor" and "Victrola."
? Motorola's longtime tagline, "Intelligence Everywhere, ? Brand Ambassador-Abhishek Bachan.
? Founded in the year 1860 by Edouard Heuer Headquarters
La Chaux-de-Fonds, Switzerland.
? Owned by LVMH, a Swiss luxury good manufacturer
? TAG Heuer was formed in 1985 when TAG (Techniques
d'Avant Garde), manufacturers of high-tech items such as ceramic turbochargers for Formula 1 cars, acquired
? Brand Ambassadors – Shahrukh Khan and Priyanka Chopra. ? Their Tagline- “ Swiss Avant-Garde since 1860" symbolizes their well-known philosophy. TAG Heuer is not just another watch maker; they have written some of the greatest chapters in watch making history that Swiss watches are the benchmark in watchmaking worldwide
? Founder- Auguste Agassiz
? Foundation year- 1832 ? Headquarters Saint-Imier, Switzerland
? Tagline – 'Elegance is an attitude‘
? Longines deals fits perfectly with the brand's
positioning as a sporting heritage.
? Longines has been proud to be the official partner and
timekeeper of the French Open at Roland-Garros
? Founders- William Harley,Arthur Davidson and
Walter Davidson.
? Found in he Year 1903. ? Harley-Davidson's (HD) positioning strategy can best
be defined by its mission statement: "We fulfill dreams through the experience of motorcycling- by providing to motorcyclists and to the general public an expanding line of motorcycles, and branded products and services in selected market segments."
? Brand Ambassador- Harley Davidson believes that
people are your brand. Their passion and belief or lack of it, defines what your company stands for.
? Tagline - Until you've been on a Harley-Davidson, you
haven't been on a motorcycle
? Founded- April 2, 1989
? Headquarters- Taipei, Taiwan. ? Tung, Ted Hsu, Wayne Hsieh, and MT Liao founded ASUS in 1989 in Taipei, Taiwan — all four
founders worked as computer engineers for Acer.
? The company explains the name ASUS as originating from Pegasus, the winged horse of Greek mythology. The new organization used only the last four letters of the word to give the resulting name a high position in alphabetical
listings.
? Asus's tagline - It IS rock solid
? Founded- November 4, 1984 as “PC’s Limited”
? Headquarters- Round Rock, TX, USA ? named after its founder, Michael Dell, The company changed its name to "Dell Computer Corporation" in 1988
? Simplicity through standards coupled with awardwinning service and support. ? Tag line - Easy as DELL
? Key people – Michael S Dell (CEO and Chairman)
? Founded- in 1889, incorporated in 1911.
? Headquarters- Armonk, New York, US
? The company which became IBM was founded in 1896
as the Tabulating Machine Company by Herman Hollerith, in Broome County, New York.
? Tag lines - I think, therefore IBM.
? IBM presents its cutting-edge technology as its point
of difference.
? Key people - Samuel J. Palmisano
(Chairman, President and CEO) Mark Loughridge (SVP andCFO)
? Founded- 1946
? Headquarters- Minato, Tokyo, Japan. ? Founded by Masaru Ibuka Akio Morita ? Key people - Howard Stringer (Chairman,
CEO & President)
? The name "Sony" was chosen for the brand as a mix of
two words. One was the Latin word Sonus which is the root of "sonic" and "sound" and the other was "sonny", a familiar term used in 1950s America to call a boy.
? Tag line – Like, No. Other. ? A major factor contributing to Sony's global
dominance for so many years was the brand's leadership position in innovation, cutting edge designs (in that age), and its ability to anticipate hidden consumer needs and cater to them.
? Founded- 1937
? Headquarters- Toyota city, Japan; Tokyo, Japan ? Founded by Kiichiro Toyoda ? Vehicles were originally sold under the name "Toyoda”, from the family name of the company's founder, Kiichiro Toyoda.
? Tag line – Touch The Perfection
? Brand Ambassador – Aamir Khan
? It believes in Innovation into the Future; Enriching society
through car making; and Being a driving force in global regeneration Director), Akio Toyoda (President and Representative Director),
? Key people - Fujio Cho (Chairman and Representative
? Founded- 1895
? Headquarters- Boston, Massachusetts, US ? The original Gillette Company was founded by King C.
Gillette in 1901 as a safety razor manufacturer
? The Gillette Company, a leading global supplier of
products under various brands, was acquired by P&G in 2005.
? Tag line – The best a man can get.
? Brand Ambassadors – Roger Federer, Rahul Dravid
and Tiger Woods
? Gillette positions itself as a premium brand among
the customers.
? Founded- 1976
? Headquarters- Taipei, Taiwan. ? Originally named Multitech, it was founded by Stan Shih, his wife Carolyn Yeh, and a group of
five others in 1976. Multitech was eventually renamed Acer in 1987.
? Tag line – Life is busy Acer makes it easy
? Brand Ambassador – Hrithik Roshan ? Acer provides more functions at a lower cost. ? Key people - J.T. Wang, Chairman & CEO of Acer Group Gianfranco Lanci, CEO of Acer
BSNL-CELLONE
Founded by : Government of India in 2000
? Tagline : Connecting India
? Brand Imagery : It generally wants the public to view it
as a company that provides latest technologies & excellent services unlike other government companies. The public views it as a company which provides services at a low price. ? Brand Ambassdor : Deepika Padukone. It wanted to convey fresh energy, new company.
Current Ownership :
? Chairman & Management Director : Mr. Kuldeep goyal
? Year of brand establishment : 2008, she replaced Preity
Zinta
? Founded- 1948
? Headquarters- Herzogenaurach, Germany
? Founded by Rudolf Dassler
? The story of the two brothers, one was Adolph Dassler
and he called his company Adidas, and his brother was Rudolf Dassler, so he was thinking of calling his brand RUDA, but someone said it would sound awkward, so he decided to switch two letters, put a P in the name, and out came Puma.
? Tag line : until then
? Brand Ambassador – Andrew Flintoff
Sourav Ganguly (India)
? Brand positioning – In India , PUMA has tried to
position itself as the grity Indian.
? Key people - Jochen Zeitz (CEO)
Melody Harris-Jensbach(Deputy CEO)
RAY-BAN My Ray-Ban and Me
Since 1937, USA
RAY-BAN
? Founded By : John Jacob Bausch and Henry Lomb
? Brand history : It stands for the basic function of the sun glasses ? Brand Imagery : It is seen as high end eyewear and a style statement
in itself.
? Brand Ambassador : Harbhajan Singh ? Current Owner Ship : Luxottica Group
Andrea Guerra - CEO Leonardo Del Vecchio – Chairman and Founder
doc_220834070.pptx
Brands highlighting the history and imagery of the brand and various other information which constitutes the brand.
HYUNDAI
Drive Your Way
Since 1947, South Korea
HYUNDAI
? Founded By : Chung Ju-yung
? Brand history : Hundai means ‘Modernity’ in Korean, but the ‘H’ stand
for the symbol of two people shaking hands ( the company and customer )
? Brand Imagery : An affordable efficient car aimed at middle or uppar
middle class segment
? Brand Ambassador : Shahrukh Khan ? Current Owner Ship :
Chung Mong-koo – CEO and Chairman
CADBURY
Kuch Meetha Ho Jaye
Since 1824, London
CADBURY
? Founded By : John Cadbury
? Brand history : It stands for the name of the founder ? Brand Imagery : One of the sweetest confectionery available in market ? Brand Ambassador : Amitabh Bachchan ? Current Owner Ship :
Todd Stitzer – CEO Rogar Carr – Chairman
Ford Motor Company
? Founded- June 16, 1903 ? Founder- Henry Ford.
? Headquarters- Dearborn, Michigan, United States ? The Ford Motor Co. brand is hanging its hat on "fun, flair and flexibility," as it aims for younger buyers.
? Ford Tagline-Drive One. ? Ford brand ambassador Abhishek Bachchan
Emami Fair and handsome
Founded by RS Agrawal & RS Goenka in 1974. It is a Rs. 2000 crore conglomerate
? History : According to their research 25-30% of their cream users were men, hence they decided to go for this brand. ? Brand Imagery : They wanted to present them as a competitor to HUL’s “Fair & Lovely”. Consumers especially men approved of it & their were good sales. ? Brand Ambassdor : Shah Rukh Khan, due to his acceptance among common mass. ? Year of brand establishment : 2007
Ownership Structure :
? CEO : Mr. N.Venkat ? CFO : Mr. H.N.Bhansali ? CEO-food division: Mr. Saroj Chakraborty ? Director : Mr. Suresh Goenka ? Director : Ms. Priti Sureka
Royal Bank of Scotland INDIA
RBS global was founded in 1727
? The brand ambassdor is Sachin Tendulkar. This is because ?
? ?
?
they wanted to stress on perfection. History behind : They wanted to establish themselves in India fast and hence they used Sachin Tendulkar which would provide them with great visibility. They used “ I play for India “ & “Tailor “ campaign Year of brand establishment in India: 2008 Brand imagery : They want to present themselves as a bank which fulfils their need with perfection. People Perceive the bank as a high end brand with excellent services. Brand Ambassdor : Sachin tendulkar
? Current Ownership :
? Chairman :: Philip Hampton ? Chief Executive : Stephen hester
? Group finance director : Guy Whittaker
? Non Executive directors : Colin Buchan, Sir Sandie
Crombie, Archie Hunter, Arthur Ryan, John McFarlane
Nokia
? Founded Tampere, Finland (1865) ? Founder- Fredrik Idestam ? In 1868, Idestam built a paper manufacturing mill near the town
of Nokia, thereby founding the Nokia Company, the name it is still known by today.
? Tagline - Nokia Connecting People ? Brand Ambassador- Shahrukh khan. ? Building friendship and trust is at the heart of the Nokia brand.
Motorola
? Founded in the year 1928
? Founders Paul Galvin and Joseph Galvin
? The founders came up with the name Motorola when the
company started manufacturing car radios in 1930; the name is a combination of "motor" and "Victrola."
? Motorola's longtime tagline, "Intelligence Everywhere, ? Brand Ambassador-Abhishek Bachan.
? Founded in the year 1860 by Edouard Heuer Headquarters
La Chaux-de-Fonds, Switzerland.
? Owned by LVMH, a Swiss luxury good manufacturer
? TAG Heuer was formed in 1985 when TAG (Techniques
d'Avant Garde), manufacturers of high-tech items such as ceramic turbochargers for Formula 1 cars, acquired
? Brand Ambassadors – Shahrukh Khan and Priyanka Chopra. ? Their Tagline- “ Swiss Avant-Garde since 1860" symbolizes their well-known philosophy. TAG Heuer is not just another watch maker; they have written some of the greatest chapters in watch making history that Swiss watches are the benchmark in watchmaking worldwide
? Founder- Auguste Agassiz
? Foundation year- 1832 ? Headquarters Saint-Imier, Switzerland
? Tagline – 'Elegance is an attitude‘
? Longines deals fits perfectly with the brand's
positioning as a sporting heritage.
? Longines has been proud to be the official partner and
timekeeper of the French Open at Roland-Garros
? Founders- William Harley,Arthur Davidson and
Walter Davidson.
? Found in he Year 1903. ? Harley-Davidson's (HD) positioning strategy can best
be defined by its mission statement: "We fulfill dreams through the experience of motorcycling- by providing to motorcyclists and to the general public an expanding line of motorcycles, and branded products and services in selected market segments."
? Brand Ambassador- Harley Davidson believes that
people are your brand. Their passion and belief or lack of it, defines what your company stands for.
? Tagline - Until you've been on a Harley-Davidson, you
haven't been on a motorcycle
? Founded- April 2, 1989
? Headquarters- Taipei, Taiwan. ? Tung, Ted Hsu, Wayne Hsieh, and MT Liao founded ASUS in 1989 in Taipei, Taiwan — all four
founders worked as computer engineers for Acer.
? The company explains the name ASUS as originating from Pegasus, the winged horse of Greek mythology. The new organization used only the last four letters of the word to give the resulting name a high position in alphabetical
listings.
? Asus's tagline - It IS rock solid
? Founded- November 4, 1984 as “PC’s Limited”
? Headquarters- Round Rock, TX, USA ? named after its founder, Michael Dell, The company changed its name to "Dell Computer Corporation" in 1988
? Simplicity through standards coupled with awardwinning service and support. ? Tag line - Easy as DELL
? Key people – Michael S Dell (CEO and Chairman)
? Founded- in 1889, incorporated in 1911.
? Headquarters- Armonk, New York, US
? The company which became IBM was founded in 1896
as the Tabulating Machine Company by Herman Hollerith, in Broome County, New York.
? Tag lines - I think, therefore IBM.
? IBM presents its cutting-edge technology as its point
of difference.
? Key people - Samuel J. Palmisano
(Chairman, President and CEO) Mark Loughridge (SVP andCFO)
? Founded- 1946
? Headquarters- Minato, Tokyo, Japan. ? Founded by Masaru Ibuka Akio Morita ? Key people - Howard Stringer (Chairman,
CEO & President)
? The name "Sony" was chosen for the brand as a mix of
two words. One was the Latin word Sonus which is the root of "sonic" and "sound" and the other was "sonny", a familiar term used in 1950s America to call a boy.
? Tag line – Like, No. Other. ? A major factor contributing to Sony's global
dominance for so many years was the brand's leadership position in innovation, cutting edge designs (in that age), and its ability to anticipate hidden consumer needs and cater to them.
? Founded- 1937
? Headquarters- Toyota city, Japan; Tokyo, Japan ? Founded by Kiichiro Toyoda ? Vehicles were originally sold under the name "Toyoda”, from the family name of the company's founder, Kiichiro Toyoda.
? Tag line – Touch The Perfection
? Brand Ambassador – Aamir Khan
? It believes in Innovation into the Future; Enriching society
through car making; and Being a driving force in global regeneration Director), Akio Toyoda (President and Representative Director),
? Key people - Fujio Cho (Chairman and Representative
? Founded- 1895
? Headquarters- Boston, Massachusetts, US ? The original Gillette Company was founded by King C.
Gillette in 1901 as a safety razor manufacturer
? The Gillette Company, a leading global supplier of
products under various brands, was acquired by P&G in 2005.
? Tag line – The best a man can get.
? Brand Ambassadors – Roger Federer, Rahul Dravid
and Tiger Woods
? Gillette positions itself as a premium brand among
the customers.
? Founded- 1976
? Headquarters- Taipei, Taiwan. ? Originally named Multitech, it was founded by Stan Shih, his wife Carolyn Yeh, and a group of
five others in 1976. Multitech was eventually renamed Acer in 1987.
? Tag line – Life is busy Acer makes it easy
? Brand Ambassador – Hrithik Roshan ? Acer provides more functions at a lower cost. ? Key people - J.T. Wang, Chairman & CEO of Acer Group Gianfranco Lanci, CEO of Acer
BSNL-CELLONE
Founded by : Government of India in 2000
? Tagline : Connecting India
? Brand Imagery : It generally wants the public to view it
as a company that provides latest technologies & excellent services unlike other government companies. The public views it as a company which provides services at a low price. ? Brand Ambassdor : Deepika Padukone. It wanted to convey fresh energy, new company.
Current Ownership :
? Chairman & Management Director : Mr. Kuldeep goyal
? Year of brand establishment : 2008, she replaced Preity
Zinta
? Founded- 1948
? Headquarters- Herzogenaurach, Germany
? Founded by Rudolf Dassler
? The story of the two brothers, one was Adolph Dassler
and he called his company Adidas, and his brother was Rudolf Dassler, so he was thinking of calling his brand RUDA, but someone said it would sound awkward, so he decided to switch two letters, put a P in the name, and out came Puma.
? Tag line : until then
? Brand Ambassador – Andrew Flintoff
Sourav Ganguly (India)
? Brand positioning – In India , PUMA has tried to
position itself as the grity Indian.
? Key people - Jochen Zeitz (CEO)
Melody Harris-Jensbach(Deputy CEO)
RAY-BAN My Ray-Ban and Me
Since 1937, USA
RAY-BAN
? Founded By : John Jacob Bausch and Henry Lomb
? Brand history : It stands for the basic function of the sun glasses ? Brand Imagery : It is seen as high end eyewear and a style statement
in itself.
? Brand Ambassador : Harbhajan Singh ? Current Owner Ship : Luxottica Group
Andrea Guerra - CEO Leonardo Del Vecchio – Chairman and Founder
doc_220834070.pptx