Branding and Promotion in Industrial Marketing

[RawalpindiExpress]

This is a presentation on Branding and Promotion in Industrial Marketing. As there is a difference between branding of consumer goods and branding of industrial goods. This article will help in understanding the difference between the two areas. This article has talked about:
1. The Need for Branding in B2B Markets
2. Meaning of Brand in Industrial Markets
3. Promotional Mix
4. Consumer vs. Industrial Promotion
5. Industrial Advertising
6. Industrial Advertising - Vehicles
7. Promotion-mix effectiveness
8. Tradeshow Marketing
9. Direct Marketing
10. Sales Promotion

 

[amir777]

This sounds very interesting, but how can I have access to the presentation?