Brand visibility, in simple terms could mean how easily your brand is making efforts to be self known. In an Internet-context, visibility refers to how visible your website is to search engines and browsers. If one searches the criteria on which this can be measured, you will get lots of stuff on the net however few are SERP listings and PageRank. In the online world, it is quite simple to understand, if your website comes among the top searches for the relative context then you are but obvious gonna get more number of views and simultaneously more traffic and the others pros and cons like increasing your website traffic, sales, awareness, and general exposure. Many SEO and SMO methods are geared towards increasing website visibility through technical and interpersonal means.
But the above is the case in the virtual world, coming in the tangible world of ours. What efforts can be put in to make your brand visible in the market? The first task is to choose the tangible / physical objects of your business that you intend to brand. You need to audit all internal and external, tangible branding opportunities:
buildings
products
Receptions & meeting rooms,
offices
vehicles
communications
literature
people
websites
stationery
If our aim is to be visible then the brand must be discretely present on everything. Look at your building, your car park, your people and particularly your reception area. If your brand environment is uninspiring or the same as others then you are selling yourself short, keeping your value hidden, not visible. You do not stand out. First impressions are memorable, use the brand to make them so.
Using sponsorship and events is a common way of tangibly extending brand visibility – the opportunity is to find relevant connections between your customer, your product and the chosen branding opportunity. If the brand is as visible as possible it is more likely that the investment in the event will be much longer than the day itself as memories of the event will always be linked with your brand.
Online Presence
Having an online presence is a must today, then you may be involved in any kind of project or business. Your web presence should match the persona, the look, the feel, the voice and overall image of your company - specifically when people interact with you in person.
Content
Can you imagine a professor who has come with an objective to teach you English starts teaching mathematics, does the objevctive go with the content will he be appreciated? Nope. Hence possessing an excellent match of content and core message of your brand is very important.
Audience
By directly engaging your target audience you are building up your brand visibility. Logos and other marketing materials that leave an impression are beneficial, but it's the real face and personality of a brand that have the most impact. Your direct engagement can spur word of mouth, so make sure you're leveraging your target audience to improve brand visibility.
Track of Results
When it comes to online engagement, there are a plethora of tools and analytics to help you track and identify what's working wonderfully and what's not pulling its weight in terms of improving brand visibility. Trending information is readily available for online engagement as opposed to traditional media which is difficult to track.
Increasing brand visibility is not easy although following efforts could be thought of. In a place like India where there are many festivals celebrated throughout the year, you can take benefit of them to promote your business through gifts, cards, e-cards, mails, cakes, dry fruits, etc This means of marketing, wherein the more a person sees a company’s name, logo and other details the more he uses it, is adopted by many online companies. The more you use online sites like yahoo, YouTube, Google, etc the more it gets advertised and visible.
You could create a group on Yahoo and other mailing websites and send promotional messages to your friends during festivals or some event. You could also join online communities and send messages to your client and customers whenever there is something new happening in your company. You can also promote your brand through various billboards, hoardings, banners on the most posh and crowded streets of India. The bigger these are the better is the visibility of your brands. The more effective you are in today’s market, your presence will be similarly effective gearing you enhanced results.