abhishreshthaa
Abhijeet S
BRAND = PRODUCT + PERCEPTION
Each ad that a company does for a product has an impact on the perception that the consumer has about the product. At the initial stages when the product is launched all the ad’s that a company does is to create an image of the product among its consumers. Over a period of time being exposed to the product, its ad’s, word of mouth publicity the consumers develop a perception with respect to a specific brand.
Fevicol ad’s initially just told the consumers that it was an adhesive which when used would assure that things remained stuck. As and when the people got exposed to its ad’s they developed the perception that Fevicol was the ultimate adhesive.
Now once the perception about the brand is build then the companies usually advertise just to reinforce the image created by it.
Pepsi ad’s about THE GENERATION NEXT created a perception among the consumer that the brand Pepsi stood for the dynamic people of the next generation.
Also one important aspect is that the process of building Brand image it’s a continuous process. As long as the brand exists the process of brand image keeps going on and the image gets modified in many cases.
Brand image for a brand is created over a period of time. Not only that all the things that you want to communicate about the brand cannot be done in a single ad. All the ad’s that company does for a particular brand contributes to the whole process of building a brand.
Usually in case of all brands the initial ad’s that a company does is only to introduce the product and give out its functional benefits. Once the consumers are aware of the brand then the companies focus on the image they want to create.
Each ad that a company does for a product has an impact on the perception that the consumer has about the product. At the initial stages when the product is launched all the ad’s that a company does is to create an image of the product among its consumers. Over a period of time being exposed to the product, its ad’s, word of mouth publicity the consumers develop a perception with respect to a specific brand.
Fevicol ad’s initially just told the consumers that it was an adhesive which when used would assure that things remained stuck. As and when the people got exposed to its ad’s they developed the perception that Fevicol was the ultimate adhesive.
Now once the perception about the brand is build then the companies usually advertise just to reinforce the image created by it.
Pepsi ad’s about THE GENERATION NEXT created a perception among the consumer that the brand Pepsi stood for the dynamic people of the next generation.
Also one important aspect is that the process of building Brand image it’s a continuous process. As long as the brand exists the process of brand image keeps going on and the image gets modified in many cases.
Brand image for a brand is created over a period of time. Not only that all the things that you want to communicate about the brand cannot be done in a single ad. All the ad’s that company does for a particular brand contributes to the whole process of building a brand.
Usually in case of all brands the initial ad’s that a company does is only to introduce the product and give out its functional benefits. Once the consumers are aware of the brand then the companies focus on the image they want to create.