Brand Management Career Featuring The Fashion World
Brand Management is the application of marketing Techniques to a specific product, product line, or Brand. The aim of branding is to convey brand message vividly, create customer loyalty, persuade the buyer for the product, and establish an emotional connectivity with the customers. Branding forms customer perceptions about the product. It should raise customer expectations about the product. The primary aim of branding is to create differentiation. Brand management is the key function in the consumer products industry. Brand managers are often likened to small business owners because they assume responsibility for a brand or brand family.
Job titles in fashion brand management filed include the following:[/b][/b]
Fashion assistant
Fashion account executive
Fashion allocator
Fashion buyer
Fashion brand manager
Fashion coordinator
Fashion consultant
Fashion designer
Fashion forecaster
Fashion merchandiser
Fashion manager
Fashion marketing manager
Fashion production assistant
Fashion planner
Fashion retail manager
Fashion stylist
Fashion sales rep
General career path for a fashion brand manager include:[/b][/b]
Team leader/captain
Supervisor
Manager
Department director
CEO
Vice president
Related docs to Fashion brand manager: [/b][/b]
Fashion job descriptions
Fashion interview questions
Fashion resumes
Fashion cover letters
Careers in product and brand management tend to attract high potential, well motivated individuals who can accept broad responsibilities easily and with little supervision, communicate well with other people, are willing to do some traveling, and thrive on constant change. Their job is to manage the execution of ads by making sure that they are created within the allocated schedule and budget. Account Planners focus more on the consumer. When the brand messages in all their glorious forms reach the people standing in their way, the brand itself is starting to form. This happens in the perception that is created in the heads of both intended customers and innocent bystanders. It is as perceived by everyone who touches the brand in any way, whether from a lifetime’s experience or a brief third-hand mention from a passing stranger.
Perception does not come clean and pre-packaged. We take direct experience and infer meaning by passing it through a set of highly-biased perceptual filters. First we classify, using broad mental models and unique memories. Then we assess for immediate threats. Then we test against expectations and goals, re-predict the future and compare against our values. To complicate things further, all of this is biased by our current emotional state.
Some people know more people and talk more than others. Some people are listened to more carefully than others. The brand perception as received by these people will thus travel further than from others.
The following are the areas covered in a Brand Management Course[/b][/b]
Principles of Brand Management
Market Research
Analysis of the Market Trends
Consumer Demand
Brand Launch and USP
Market Research
Brand Research
Advertisement and Marketing
Brand Promotion
Distribution, Packaging and Marketing of a Brand
Branding is a cyclic process with three elements. First, there is the brand reality. This consists of the product's identity, its differentiating features, and its niche. It is the "What I am" about the product. Second, the brand reality gets exposure from communications. Brand management is the philosophy and core behind all business development.
Important concepts of brand management:
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Definition of Brand
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Brand Name
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Brand Attributes
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Brand Positioning
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Brand Identity
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Sources of Brand Identity
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Brand Image
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Brand Identity vs Brand Image
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Brand Personality
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Brand Awareness
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Brand Loyalty
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Brand Association
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Building a Brand
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Brand Equity
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Brand Equity & Customer Equity
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Brand Extension
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Co-branding
Brand management is difficult to define because the actual job description varies widely across the vast universe of consumer products companies. Many CPG companies have at least one thing in common, though: They’re part of huge conglomerates that produce many name-brand products. Size gives them economies of scale, and a diversity of products gives them protection against down cycles.
It seeks to increase the product's perceived value to the customer and thereby increase Brand franchise and Brand equity.
Following is the list of institutes that offer Brand Management Courses
Indian Institute of Management
Kolkata, Ahmedabad, Bangalore, Lucknow and Indore.
Indian Institute of Science and Management
Pundag,
Ranchi - 834004.
Symbiosis Institute of Management Studies
15th Lane,
Prabhat Road,
Pune - 411004.