Brand Leveraging

kartik

Kartik Raichura
Staff member
Please put your understanding of brand leveraging, so that vicky doesnt copy paste things from wikipedia again :thumbsup:
 
what is brand Leeveraging.....


Go through this to know more...

As we know that a brand leveraging technique utilizes the ability of an existing brand name to support an organization's entry into a new, but associated, product category. If you want more detailed information then please download my presentation.
 

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jayashreemarg

Par 100 posts (V.I.P)
A brand leveraging strategy uses the power of an existing brand name to support a company's entry into a new, but related, product category.
 
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