BRAND EQUITY in Short

[sunandaC]

BRAND EQUITY .


In Building Strong Brands, David Aaker defined "brand equity" as follows:

"Brand equity is a set of assets (and liabilities) linked to a brand's name and

symbol that adds to (or subtracts from) the value provided by a product or

service to a firm and/or that firm's customers. The major asset categories are:

1. Brand name awareness

2. Brand loyalty

3. Perceived quality

4 Brand associations

 

[jitendra05]

BRAND EQUITY .


In Building Strong Brands, David Aaker defined "brand equity" as follows:

"Brand equity is a set of assets (and liabilities) linked to a brand's name and

symbol that adds to (or subtracts from) the value provided by a product or

service to a firm and/or that firm's customers. The major asset categories are:

1. Brand name awareness

2. Brand loyalty

3. Perceived quality

4 Brand associations

Hi dear, thanks for your contribution and i am really glad to see that you shared such a nice report on BRAND EQUITY. BTW, i am also adding some more detailed information on BRAND EQUITY.