Brand commoditisation

K

kingz2

New member
I am dng a project on the following topic...I have got some information on brand commoditisation...but with regards to the importance of marketing in the backdrop of brand commoditisation i have got no information...
could II have some suggestions as to how I should proceed with this...
"As brands are increasingly becoming commoditised, the scope of the marketing functional area will gradually diminish?"

thx
 
hi kingz,
its good that you have gather information about the project ,
but ill also suggest that it will more beneficial if you share the information that you have collected so far for related queries.so that it can prove more helpful for others.
keep posting and sharing your views.
 
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