OBJECTIVES
To evaluate and study the Brand Awareness of brand VOLKSWAGEN car in Indian Automobile industry
INTRODUCTION
Purpose: The aim was to know the needs, demands and hopes of Indian high class society from a luxury fully automatic sports sedan car along with their sentiments regarding a foreign established brand in Auto industry, VOLKSWAGEN, Germany.
Scope: The scope of this study was very wide. It was open to all such possible segments that already own small-hatch back model or sedan cars and are prospective buyers of imported fully automatic luxury sports sedan car of premium segment.
Limitations: Time limit of 3 weeks, all of the data collected and leads collected were confidential.
Methods of collecting data: Data has been collected at the Centre Location Test (CLT), set up at Pragati Maidan, New Delhi from each and every possible Age Group having responders from Mumbai, Bangaluru & New Delhi who are prospective buyers of higher segment imported cars
To evaluate and study the Brand Awareness of brand VOLKSWAGEN car in Indian Automobile industry
INTRODUCTION
Purpose: The aim was to know the needs, demands and hopes of Indian high class society from a luxury fully automatic sports sedan car along with their sentiments regarding a foreign established brand in Auto industry, VOLKSWAGEN, Germany.
Scope: The scope of this study was very wide. It was open to all such possible segments that already own small-hatch back model or sedan cars and are prospective buyers of imported fully automatic luxury sports sedan car of premium segment.
Limitations: Time limit of 3 weeks, all of the data collected and leads collected were confidential.
Methods of collecting data: Data has been collected at the Centre Location Test (CLT), set up at Pragati Maidan, New Delhi from each and every possible Age Group having responders from Mumbai, Bangaluru & New Delhi who are prospective buyers of higher segment imported cars
thankss for the help... it was realy helpfull..